Immedia Broadcasting plc
23 January 2006

                                                                 23 January 2006


                             Immedia Broadcasting PLC


     Immedia launches Online Radio for retailers as internet shopping soars


Immedia Broadcasting PLC, the UK's leading provider of live tailored radio
stations for retailers, announces today the launch of its live online radio
service for retailers.  With 24 million British consumers buying Christmas
presents online last year, and 9 per cent of retail spending now done on the
internet, Immedia's online radio offers retailers new and timely access to a
rapidly growing customer base. This coincides with an increasing number of
internet users listening to radio online.

Immedia's online radio service will act as an 'on air' companion to internet
shoppers, providing relevant content, commentary and navigation tips around the
retailer's website, as well as popular music, chat, and news. The station
presenters will provide a vital human link in what up until now has been a
relationship between 'man and machine'. Customers will be able to participate in
the live radio shows, through such things as listener requests and competitions.
The retailer will be able to communicate a wide spectrum of relevant product and
service information all designed to drive incremental sales, increase dwell
times, and build loyalty trust and overall satisfaction.

Bruno Brookes, Chief Executive of Immedia, said:

"With Immedia's online radio service, retailers now have the ability to bring
their websites to life, adding a third dimension to the home shopping experience
which can be a solitary and time consuming affair. For an online retailer to
have the ability to interact and talk live with customers in their own homes is
a revolutionary step forward as the online consumer market continues to boom.
With online retail sales reaching #20bn in 2005, online radio offers retail
marketing directors a new way to engage the growing numbers of stay-at-home
consumers."


For further information please contact:

Immedia Broadcasting Plc
Bruno Brookes - Chief Executive                       01635 572 800

Hudson Sandler
Sandrine Gallien / Libby Young                        020 7796 4133


Notes to Editors

About Immedia Broadcasting

Immedia Broadcasting Plc creates live, tailored radio stations for companies,
including major retailers.  These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.

Existing stations are:

  * 'Impulse Live' for
     -    Texaco
     -    Londis
     -    Mills
     -    Spar
     -    Star News
  * 'HSBC Live', broadcast to more than 400 banks in the UK;
  * 'Lloydspharmacy Live', broadcast to the largest community pharmacy
    operator in the UK.
  * IKEA Live, broadcast to all IKEA stores throughout the UK


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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