Sip New, Radiant Brews and Win a
Once-In-A-Lifetime Trip to Experience Norway's Perpetual Sun with
Peet's Coffee and Arctic Influencer Cecilia Blomdahl
EMERYVILLE, Calif., June 20,
2024 /PRNewswire/ -- Peet's Coffee, the original
craft roaster, is defining a new way to think about coffee with the
debut of the Bright Collection. The two new blends, Sun
Catcher and Off the Grid, boast vibrant, fruit-forward
notes and a velvety-smooth texture for an unforgettable coffee
experience. To celebrate the launch, Peet's Coffee has teamed up
with Arctic influencer Cecilia
Blomdahl to capture the essence of the Bright Collection
with a once-in-a-lifetime chance to visit one of the
brightest places on earth, Svalbard, Norway, during the Midnight Sun Season. The
contest launches today on the brightest day of the year,
June 20, and will run through
June 28.
The Bright Collection: Sun Catcher and Off The
Grid
After two years of development, the Bright Collection
presents a blend of flavor and roast that combine to create a whole
new coffee profile — bright, yet smooth taste, crafted with the
distinctive quality only Peet's can provide. Peet's meticulously
sourced, hand-roasted, and crafted the new Sun Catcher and
Off the Grid to be its brightest blends yet, using
high-quality beans from four prominent regions: Brazil and Kenya for Sun Catcher, and Colombia and El
Salvador for Off the Grid.
- Sun Catcher: Peet's lightest light roast coffee blend is
crafted with beans from the slopes of Mt. Kenya to infuse vibrant citric notes and
complemented by the smooth nuttiness Brazilian beans offer. This
bright blend features flavors of strawberry jam, citrus, and
honeysuckle, offering a delicate balance that delights the
senses.
- Off the Grid: This medium roast blend strikes the
perfect balance between approachability and complexity. Crafted
with beans from Colombia and
El Salvador, this blend offers
fruit-forward notes from the Colombia beans and caramelized sweetness from
El Salvador. With a full-bodied
profile, Off the Grid includes tastes of smooth milk chocolate,
almond butter, and pear undertones, making it an irresistible
choice for any coffee lover.
Contest: Brightest Place On Earth Adventure With Cecilia
Blomdahl
Peet's will offer fans the chance to go to
Svalbard, Norway, one of the brightest and most remote
places on Earth, with an exclusive guided experience from Arctic
influencer Cecilia Blomdahl. Nestled
at the tip of a Norwegian archipelago, Svalbard is the northernmost inhabited place
on Earth. It's an extraordinary land of contrasts, where life is
simultaneously exhilarating and surprisingly serene. During the
Midnight Sun Season, Svalbard
enjoys perpetual daylight, creating a captivating atmosphere where
polar bears roam freely, encounters with majestic walruses are
commonplace, and striking views from the top of the world
await.
Follow Peet's and visit
www.peets.com/pages/brightcollection-trip to enter the contest,
which launches today and will run until Friday, June 28, 2024. Winners will receive:
- Grand Prize (1 winner): Travel and accommodations for
two to Norway August 17-22, 2024, exclusive Svalbard itinerary, and Peet's giveaway
kit
- First Prizes (4 winners): Peet's giveaway kit including
Bright Collection coffee, Peet's hat, travel mug, GoSun Brew travel
coffee maker, GoSun 144Wh PowerBank, and portable phone power
bank
"For me, coffee isn't just a beverage, it's a source of joy and
a morning ritual I look forward to," says Cecilia Blomdahl. "Partnering with Peet's Coffee
to offer this extraordinary trip to Svalbard, an island close to the North Pole,
celebrates our shared passion for exploration, discovery, and of
course, great coffee. I'm excited to share the beauty of
Svalbard with the lucky winner,
embracing every moment and enjoying the Bright Collection amidst
the awe-inspiring Arctic scenery."
"We are thrilled to introduce the Bright Collection with a
program unlike any we've done at Peet's," says Jessica Buttimer, SVP of Brand & DTC at
Peet's Coffee. "We're excited to make it possible for our customers
to become Sun Catchers or go Off the Grid while relishing the
exceptional taste of Peet's coffee."
The Bright Collection is available now in 10.5 Oz. bags or in
K-Cup format at Peet's coffeebars, grocery stores nationwide,
on Amazon, or at www.peets.com/pages/brightcollection.
About Peet's Coffee
Peet's is Coffee for Coffee People. Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's
Coffee® pioneered the artisan movement in the U.S. With rich,
complex, superior quality roasts unlike anything Americans ever
tasted before, Peet's influenced generations of coffee
entrepreneurs and connoisseurs. Today, Alfred Peet's legacy lives on in every Peet's
cup whether ordered online, selected at a grocery store or served
in any one of the more than 465 Peet's Coffee locations in the
U.S., China and the Middle East. Peet's Coffee is verified as
responsibly sourced, per Enveritas standards. For more information,
visit www.peets.com. Stay connected to Peet's: @peetscoffee on X,
Instagram and Facebook.
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SOURCE PEET'S COFFEE INC.