PITTSBURGH, May 20, 2024
/PRNewswire/ -- Olson Zaltman announces the launch of a new
capability, viZual Listening, in partnership with Dr. Michael Mulvey of University of Ottawa's Telfer School of Management
and Dr. Christopher Belanger of
Belanger Analytics. viZual Listening leverages Olson Zaltman's 25+ years of experience
capturing and understanding metaphors to understand relevant social
media conversations.
They say a picture is worth a thousand words, and science tells
us we think in metaphors. As Digital Anthropologists, Olson Zaltman goes beyond just counting brand
mentions, and analyzes the metaphors and imagery people use in
social media conversations -- from their symbolic language to
photos, videos, GIFs and memes. The patterns in those metaphors
help companies and brands read the mind of the market. viZual
Listening provides companies and brands the context, insight and
inspiration needed for creating messages and posts, and addressing
pain points to touch the hearts of consumers.
"Olson Zaltman has always been a
leader in getting to deeper consumer insights through metaphor,
imagery and emotion. We're now the first to be able to deeply
understand what people are saying on social media through
interpreting the metaphors, imagery and emotion that drive those
conversations," said Olson Zaltman CEO Lindsay Zaltman. "Social media is a virtual town
square where cultural conversations are happening and viZual
Listening gives our clients a unique way to listen in."
To learn more about viZual Listening and discuss capabilities
contact Abby Rendin at
arendin@olsonzaltman.com.
About Olson
Zaltman
Olson
Zaltman is a research based consultancy founded by Dr.
Gerald Zaltman from Harvard Business School and Dr. Jerry Olson from Penn State
University. They have used their pioneering methodology, the
Zaltman Metaphor Elicitation Technique (ZMET®), to
develop consumer insights and strategies for Fortune 100 companies
globally.
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SOURCE Olson Zaltman