Research Conducted By AI Powered E-Card and
Gifting App, CardSnacks, Suggests Skipping the Social Media Posts
This Year and Choosing the Option That Gives Her More
Options
NEW
YORK, May 1, 2024 /PRNewswire/ -- As we enter
May and plan how to celebrate the important women in our lives,
CardSnacks, the leading AI-powered ecard and gifting platform has
shared surprising insights from moms about what they truly desire
on their special day. CardSnacks and Prodege teamed up to survey
1,000 mothers to learn how they really feel about traditional
gestures of love and appreciation.
According to the survey, 71% of moms feel it is the thought that
counts rather than the gift itself. And getting the wrong gift will
most likely not have negative consequences - you probably won't
even know that you did. 87% of moms would pretend they liked a gift
even if they didn't. And just 7% of moms said they would be
insulted if their kids got them an item of clothing that was sized
too big.
But while it's the thought that matters, the truth is that for
Mother's Day gifting, moms would actually prefer to take matters
into their own hands. Contrary to popular belief, the most desired
gift by moms on Mother's Day are gift cards, outpacing both flowers
and jewelry. Fully 96% of moms believe a gift card is an
appropriate Mother's Day gift. And it's not just kids who are
expected to give mom a gift – 63% of moms expect gifts from their
significant other as well.
An insight that may (or may not) be surprising – more than
two-thirds of moms feel it is NOT important at all to be recognized
on social media despite this being one of the primary ways most
millennials and Gen Z children choose to appreciate them. Instead
2.5x more moms reported that they would appreciate a more
personalized method of recognition like a heartfelt card or
ecard.
In general, 75% of moms look forward to Mother's Day, although
this number decreases as they or their children get older. For moms
who do not look forward to Mother's Day, the majority cited the
absence of their own mothers particularly if they have passed away
as the primary reason for their lack of enthusiasm. This suggests
that the holiday holds generational significance for most moms.
Furthermore, being with family is by far the most preferred
activity for moms on Mother's Day. Having dinner or brunch with
their children is most desired. Working, playing a sport or
exercising, and cooking are among the least desired activities. And
while in general moms may love watching their kids play sports, on
Mother's Day they want a break. Fully 59% of moms do not wish to
watch youth sports on Mother's Day.
To see more exclusive findings from this survey, visit
www.cardsnacks.com/pages/mothers-day-facts
About CardSnacks
CardSnacks is a multi-platform
digital gift card and ecard app with over 5,000 card interfaces, a
music collection featuring hits from top artists ranging from
Paramore to Dead & Company to Jason Derulo, hundreds of gift
cards from popular retailers like Target, Sephora & Amazon and
even a 'CardSnacks Cash' option which allows recipients to choose
their own gift.
Combining generative-AI technology along with interactive photo,
music and video integration, CardSnacks provides consumers with a
convenient, hyper-personalized way to send (and receive) meaningful
gifts and capture special memories in minutes. Available in the
Apple App Store, Google Play, and on
the web at www.cardsnacks.com.
Media Contact:
Erica Minor
377062@email4pr.com
8586923996
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SOURCE CardSnacks