LOS
ANGELES, May 8, 2024 /PRNewswire/ -- Vitality
Institute, makers of VI Peel and the leader in painless and
skin-tone inclusive corrective chemical peels, is thrilled to
announce the appointment of Merideth
Hentschel as their new President of Sales.
Hentschel brings two decades of medical aesthetics experience to
Vitality Institute. Her most recent position was Vice President
Sales at The Hydrafacial Company, where she played a pivotal role
in driving sales strategies and enhancing brand presence and
authority in the space for almost 3 years. Prior to that, Hentschel
was crucial in developing and implementing sales strategies at Merz
Aesthetics, building a stellar field sales team for Merz
Aesthetics' Neocutis Skincare division during her 12-year tenure.
In addition to her corporate achievements, Hentschel brings a
unique, real-world perspective of professional skincare and the
aesthetic space to VI Peel & VI Derm from her time as a
licensed esthetician with over 8 years of experience as a Master
Aesthetician throughout various prestigious medical spas.
"Merideth Hentschel's versatile
professional experience, qualifications, and spectacular
team-building skills speak volumes about her passion for
aesthetics," said Marya Khalil,
President and CEO of Vitality Institute. "Her deep understanding of
both the patient's and the professional's role in aesthetics will
dramatically impact and further elevate our commitment to
best-in-class products and services."
As the President of Sales, Hentschel will develop and implement
comprehensive account partnership strategies that further enhance
VI Peel and VI Derm as leaders in the industry. In addition to
developing, coaching, and leading field sales teams to set a new
gold standard in service, she will also spearhead strategies for
growth by identifying new market opportunities and building out
existing ones.
"I'm excited to share my professional experience in aesthetics
with Vitality Institute—especially as a woman-owned and skin tone
inclusive company," said Hentschel. "Focusing on the field sales
team and leveraging their contribution to supporting the 7,000+
partners across the U.S. will help further set apart VI Peel and VI
Derm as trusted, prominent leaders in aesthetics."
Hentschel enjoys her time living in Connecticut with her husband, Michael, and
their two children, Alex (9) and Ella (7). She finds joy in sharing
special moments with her family, whether it is boating in the
summer out on Long Island Sound, hitting the slopes up North in the
winter, cheering on their children at sporting events and dance
team performances, or simply taking in a quiet night at home with
their family pup, Marley. Her favorite VI Peel Treatment is the
revolutionary ToxBooster® Treatment, which combines
a VI Peel application followed immediately by her favorite
Neurotoxin, Xeomin®, all during the same appointment. "I
just love how much more benefit I get from Xeomin when I combine it
with a VI Peel!"
ABOUT VITALITY INSTITUTE
Vitality Institute is the
revolutionary skincare company that pioneered the first painless
and skin tone inclusive chemical peel in 2005, developed by Dr.
Khalil. Now under his daughter Marya
Khalil's leadership, the company has grown to offer six
medical grade VI Peel formulations customized to every skin
concern, as well as an at-home clinical skincare line, VI Derm.
Since inception, over 10 million peels have been performed
worldwide and VI Peel has been recognized by both consumers and
industry leaders as the #1 chemical peel in the country. With
custom blends targeted for each patient's needs, VI Peel treats
skin concerns such as sun damage, melasma, aging, active acne,
acne scarring, keratosis pilaris and more. Learn more about VI
Peel, VI Derm, and ToxBooster at www.vipeel.com.
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SOURCE Vitality Institute Inc.