3rd Patent Award Adds to Growing IP Portfolio
and Reinforces Commitment to Innovation
CHICAGO, May 20, 2024
/PRNewswire/ -- CRMC Show - Loyalty Juggernaut, Inc. (LJI), the
loyalty industry's first cloud-native technology platform for
Loyalty Programs, Loyalty Ecosystems, and Digital Marketing, today
announced at CRMC that the United States Patent and Trademark
Office has awarded a patent (#11978082) for LJI's groundbreaking
use of AI. This patented technology enables brands to deliver
individualized offers to program members at scale.
"This transformative feature allows a single loyalty campaign to
be personalized and tailored across an entire member base,
effortlessly achieving what we call 'mass individualization,' which
is the stated mission and #1 priority of loyalty programs
globally," said Shyam Shah, CEO and
Co-Founder of Loyalty Juggernaut. "This patent marks a significant
milestone for us and reinforces our vision of how loyalty programs
engage customers by delivering experiences that are 1:1
personalized."
This marks the third patent for LJI, making their GRAVTY®
platform the only loyalty technology globally with patents for
three essential capabilities required to future-proof today's
loyalty programs and ecosystems. The other two patents are for:
1.GRAVTY Visual Rules (GVR): The only patented
"no-code" rules engine in the loyalty technology industry,
empowering loyalty professionals by combining extreme
sophistication with extraordinary simplicity (watch GVR in
action here).
2. Multi-dimensional Behavior (1st party
data) Tracking: This feature is particularly significant in today's
age of cookie-less consumers, as the reliance on high-quality
first-party data grows in driving individualized customer
experiences and maximizing the effectiveness of digital marketing
and data-driven initiatives.
"Loyalty marketers are always looking for ways to engage
customers 1:1 at scale. This innovation is groundbreaking in its
use of AI to drive mass personalization, the holy grail of loyalty
programs," said Bill Hanifin, Chief
Executive Officer, Wise Marketer Group.
Media Contact: media@lji.io
About Loyalty Juggernaut
Headquartered in Silicon Valley, Loyalty
Juggernaut, Inc. is the next-gen customer engagement and loyalty
solutions enterprise helping brands transform their loyalty
programs into data-led businesses to maximize customer value and
compete at scale. LJI's GRAVTY® platform powers over 40 loyalty
ecosystems globally, involving 4,000+ participating brands across
12 industries including Retail, CPG, Hospitality, Airline, BFSI,
Telco, and multi-brand diversified business conglomerates.
Customers include Majid Al Futtaim,
Liverpool, Global Hotel Alliance,
Deutsche Telekom, Viva Aerobus.
#loyaltymarketing #loyaltyprograms
#customerengagement #CX #individualization #personalization
Follow us on LinkedIn. More at www.lji.io
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SOURCE Loyalty Juggernaut, Inc.