NEWARK,
N.J., May 9, 2024 /PRNewswire/ -- Technics is
pleased to announce the launch of the SL-1200M7B, a model born from
a collaboration with Lamborghini. The SL-1200M7B is a
special-edition model based on the SL-1200MK7/SL-1210MK7 DJ models
from the SL-1200 turntable series, of which more than 3.5 million
units have been sold to date. The SL-1200M7B comes with a vinyl
record featuring the engine sounds of various flagship Lamborghini
cars, and a slipmat and stickers with exclusive designs.
Availability for the US will begin in July 2024.
Pursuing an emotive sound that touches any enthusiast's
heart
Despite coming from completely different markets, looking back
on their approximately 60-year history, both Automobili Lamborghini
and Technics share similarities in their underlying corporate
cultures. Both engage in thorough technological development using
unique ideas to provide customers with unforgettable experiences
and are uncompromising in their approach to manufacturing.
Sound is another characteristic element of the two brands. With
the overwhelming elation provided by the engine sounds of
Automobili Lamborghini and the rich audio experience presented by
Technics' audio solutions, both brands have sought to develop
sounds that stimulate the customer.
This collaboration was born from the commonalities between the
brands' concepts and sound making initiatives.
Direct Drive Turntable System SL-1200M7B
The functions of the SL-1200M7B are based on the
SL-1200MK7/SL-1210MK7 models, while the design is influenced by
Lamborghini's iconic Y-shape. The three colors used in the design
are inspired by three iconic Lamborghini colors: Arancio Apodis,
Verde Shock, and Giallo Athon.
Purchasers of the SL-1200M7B will be treated to an exclusive
gift in the form of a vinyl record featuring the powerful engine
and driving sounds of the following five flagship V12 models,
recorded especially for this purpose. The vinyl itself is a picture
disc with an image of a tire from Lamborghini's latest model, the
Revuelto. Customers can enjoy listening to the engine sounds as the
tire spins atop the turntable.
Recorded Engine Sounds
- 400GT 2+2
- Miura SV
- 25th Anniversary Countach
- Diablo 6.0 SE
- Murcielago LP 640
- Revuelto
Purchasers of the SL-1200M7B will also receive a slipmat
featuring the Lamborghini logo and two stickers: one with a
Lamborghini logo and the other with a Technics logo.
Features of the SL-1200M7B
- Coreless direct drive motor achieving stable rotation free of
cogging and powerful torque
- Highly sensitive, yet robust tonearm accurately reading the
signal engraved in the record groove
- Two-layer structure platter with improved vibration damping
performance
- High rigidity cabinet and high damping insulator for thorough
shut-out of all vibrations, even during harsh operation
conditions
- Starting torque/brake speed adjustment function
- Pitch control function enables accurate and stable pitch
adjustment
- Reverse play function expands the flexibility of DJ playing
styles
- Stylus illuminator featuring a high-brightness and long-life
LED
About Automobili Lamborghini
Established in 1963, Automobili Lamborghini is a world-famous
luxury sports car brand. The Lamborghini Miura, which went on sale
in 1966, was labeled as the world's first supercar for its
outstanding performance and breathtaking design. Since then,
Lamborghini has produced numerous epoch-making supercars such as
the Countach in 1974, the Diablo in 1990, the Murcielago in 2001,
and the Aventador in 2011, establishing a leading position in the
car industry in the process. Lamborghini supercars have continued
to wow and attract car enthusiasts in every era.
About Technics
The Technics brand was established in the same era in 1965.
Beginning with the Technics 1 speaker, the brand has gone on to
develop revolutionary audio products and technologies, including
amps, players, and tuners. In particular, the direct-drive
turntable was an industry gamechanger, laying the foundation for
today's DJ and club music scenes. Today, in a diverse music scene
that favors both analog and digital audio, Technics continues to
lead the market as a comprehensive audio brand.
Technics
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Automobili Lamborghini
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