Ketchum D.C. Announces Digital Strategy and Consumer Health Client Service Senior Hires

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WASHINGTON, Nov. 20 /PRNewswire/ -- Ketchum, a leading public relations agency, announced today that Tim Weinheimer, former vice president and managing director at Brunner Digital, and Rebecca McCuiston, former senior vice president, consumer marketing, at Ogilvy Public Relations Worldwide, have joined the Washington, D.C., office. As vice president and digital strategist, Weinheimer will support digital and social media efforts across the agency, and as vice president and group manager, McCuiston will bring her consumer and brand marketing expertise to clients and Ketchum Well-Connected, a brand-building specialty that combines consumer marketing practices with health and wellness insights. "Tim brings invaluable experience to Ketchum Digital and will deliver impactful programs that change consumer perceptions for clients in the consumer health, public affairs and social media practices in Washington," said Leslie Schrader, senior vice president and director of consumer health and wellness at Ketchum's Washington office. "Tim's digital media role further aligns Ketchum D.C. with the agency's continually expanding global digital strategy capabilities." Weinheimer will work closely with Ketchum Digital Global Director Jonathan Kopp to provide clients with consistently innovative work in the digital and social media space. His appointment is the latest in a series of key digital leadership appointments around the world for Ketchum. In addition to Kopp, who is based in New York, Tom Barritt was appointed director of online relationships and reputation for the Global Food & Nutrition Practice, and Fernando Rizo was named head of digital media, Ketchum Pleon London. "Tim brings an impressive record in digital development and leadership -- building communication programs that blend offline ideas, strategies and business objectives into online conversations," said Kopp. "His proven ability to listen to online communities and earn engagement makes Tim a valuable part of Ketchum Digital. We're thrilled to welcome him." Weinheimer brings 18 years of global brand development and digital marketing expertise to the agency. His client portfolio includes AT&T Wireless, IBM, Verizon, Moen and MetroPCS. Before serving as vice president and managing director of Brunner Digital, Weinheimer worked for the Richards Group, Ogilvy & Mather and McCann-Erickson in account management and planning. In addition to supporting the Washington office, Weinheimer will be an integral member of Ketchum Digital's overall leadership team. Weinheimer earned a B.A. from Texas Tech University. "We are equally thrilled to have Rebecca joining our consumer health team, as she has a proven track record of delivering exceptional strategic counsel and creativity to any client business she represents," said Schrader. "We know she will bring this same passion and help us continue to thrill clients with award-winning programs that drive results." A multiple award winner, McCuiston worked on several top consumer brands, including Slim Fast, Bertolli and K-Y Brand. Prior to joining Ogilvy Public Relations Worldwide, McCuiston was an account supervisor at Trone Advertising & Public Relations, where she spearheaded the Michelin, Boehringer-Ingelheim, Healthtex and Jacobsen businesses, among others. McCuiston received her B.A. from Elon College. About Ketchum A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices - Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology - and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual "Ones to Watch" Agency A-List, noting the agency's long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit http://www.ketchum.com/. DATASOURCE: Ketchum CONTACT: Robyn Massey, +44-(0)20-7611-3658, , or Alicia Stetzer, +1-646-935-3910, , both of Ketchum Web Site: http://www.ketchum.com/

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