The Internova Index reveals trends and insights gleaned from
millions of travel bookings, survey of business travelers in U.S.,
Canada
NEW
YORK, May 9, 2024 /PRNewswire/ -- The demand for
business travel remains robust according to the 2024
Internova Index: North American Business Traveler Insights, a
new survey of travel trends conducted by Internova Travel
Group.
Eighty-five percent of business travelers surveyed expect to be
on the road the same amount or more often in 2024 versus 2023.
About 30 percent combine leisure with business travel, or
"bleisure." The average daily rate (ADR) for hotels booked by
business travelers in the United
States grew about 5 percent from 2022 to 2023. And
post-COVID, travel agencies are playing an increasingly important
role in booking business trips.
North American Business Traveler Insights is the first corporate
travel-focused version of The Internova Index: North American
Traveler Insights series, which will be published annually. It is
based on an analysis of millions of travel bookings in the United States and Canada, as well as a consumer survey of
approximately 3,000 travelers.
The study separates business travelers into three segments:
Executives, employees in senior management positions; Road
Warriors, high-frequency travelers in areas such as sales, account
management, training or other interaction-focused roles; and
Occasional Travelers, where travel is not a core part of their
role.
"Our newest Internova Index report presents a carefully
researched and hopeful outlook for business travel in 2024," said
J.D. O'Hara, CEO, Internova Travel Group, one of the world's
largest travel services companies. "It's clear that our business
travel clients appreciate the vital assistance we gave them during
and after the pandemic, and they are relying on us in
ever-increasing numbers to provide the same high level of expert
service, no matter where their work takes them."
While the overall number of trips per business traveler grew 3
percent from 2022 to 2023, the strongest growth was among Road
Warriors, whose domestic trips increased by 30 percent. Overall, 30
percent of all business travelers expect to travel more in 2024
than they did in 2023.
Since 2019, agencies are playing an increasingly important role
in booking business travel. This trend was likely driven by the
complexity of planning travel during and shortly after the
pandemic, and it is a change that has persisted. Road Warriors in
particular are 15 percent more likely to use a travel management
company (either an online booking tool or a human agent) in 2024
than in 2019.
The 2024 Internova Index: North American Business Traveler
Insights was compiled by Internova Analytics and Consulting, a
group within Internova Travel Group that combines unique data
sources, knowledgeable internal expertise and an experienced
project delivery team. The report is designed to highlight key
industry trends for our supplier partners, members, advisors and
colleagues with a focus on corporate travel. Through bespoke
engagements, Internova Analytics and Consulting helps participants
in the travel industry adapt to new trends and address their most
pressing challenges.
"Last year, our team of analysts, consultants and travel experts
harnessed our proprietary data to release the first Internova
Index, focusing on general travel trends," said Henry Gilroy, Senior Vice President, Strategic
Development, Internova Travel Group. "We're excited to expand more
into the corporate space and demonstrate to our partners that we
can support their analytical needs across all segments of the
market."
For the full report or for more information on Internova
Analytics and Consulting, please visit
www.internova.com/research.
About Internova Travel Group
Internova Travel
Group is one of the largest travel services companies in the
world with a collection of leading brands delivering high-touch,
personal travel expertise to leisure and corporate clients.
Internova manages leisure, business and franchise firms through a
portfolio of distinctive divisions. Internova represents more than
100,000 travel advisors in over 6,000 company-owned and affiliated
locations predominantly in the United
States, Canada and the
United Kingdom, with a presence in
more than 80 countries.
CONTACT:
Elizabeth
Gaerlan
egaerlan@internova.com
1-212-944-1125
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SOURCE Internova Travel Group