Local Resident and Franchisee Su Kim is set to open her first
Paris Baguette café at 950 E Fort Union Blvd. Midvale, UT 84047
MIDVALE,
Utah., May 3, 2024 Paris Baguette, the bakery
café concept with 4,000 units worldwide, is growing quickly in
America. With over 160 bakery cafés in the U.S., another 43
awarded, 70 leases signed and another 94 looking for real estate,
they have built a strong presence nationwide. Paris Baguette
continues along an impressive growth trajectory with their most
recent bakery café opening at 950 E Fort Union Blvd. Midvale, UT 84047, on May 6th.
For Su Kim, Paris Baguette is
synonymous with growing up. For as long as she can remember, there
was a Paris Baguette cake at every family celebration or holiday.
When she immigrated from South
Korea to Utah to pursue her
master's degree, there were no comparable bakery café options to be
found.
Kim has been in the financial industry working for Goldman Sachs
for over a decade, but recently decided she wanted to branch out
and do something that would benefit her community in the
Salt Lake City suburb of
Midvale. With fond childhood
memories of Paris Baguette in mind, she decided to open her own
location of the bakery café franchise.
"Growing up, every special occasion my family had, the cake was
from Paris Baguette. I always enjoyed the cakes so much, and
remembered walking into a Paris Baguette store and smelling the
nice bread and pastries. I have a lot of friends that come from
different states or various countries. I want to share the similar
joy growing up with my family with these friends." said Kim. "I am
excited to bring that experience to Utah and the Salt
Lake County communities because I think we are ready — this
city is growing so much and Paris Baguette fits right into it."
The Midvale café opening is a
milestone for the brand, as it will be the first Paris Baguette to
open in the state of Utah. As
their growth continues, Paris Baguette is looking to the 1,000-unit
mark in the U.S. by 2030 and working to expand through meaningful
partnerships with local entrepreneurs who show a genuine interest
in uniting their neighbors through connections over delicious baked
goods and fresh coffee drinks.
"We're on a mission to revive the concept of the neighborhood
bakery café across the U.S., and we're excited to see Su take this
on in her own community," said Eric
Lavinder, chief development officer of Paris Baguette. "One
of the sayings our teams throughout the system embody is, 'Happy to
see you. Even happier to serve you.' And we know Su will
wholeheartedly embrace this approach in her neighborhood."
In the $17 billion bakery segment,
it is Paris Baguette's person-first approach that allows them to
differentiate themselves, offering an attractive opportunity for
entrepreneurs looking to build something both lucrative and
meaningful. The brand's consistently climbing average unit volumes
speak to the strength of the model, but Paris Baguette has never
lost sight of their mission to revive the neighborhood bakery
café.
As the team works toward opening 100 bakery cafés and awarding
another 150 this year, they are focused on bringing the Paris
Baguette experience to neighborhoods in Texas, Florida, Georgia, Tennessee, Ohio and Kentucky.
About Paris Baguette
With a projected 1,000 bakery cafés in the United States by 2030, Paris Baguette is
on a mission to reestablish the neighborhood bakery café as the
heart of the community. Paris Baguette serves craveable baked and
brewed treats and creates warm and welcoming experiences through a
blend of gracious service, expert craftsmanship and community
connections. From decisions made behind a desk to smiles offered
behind a counter, the desire to spread joy and make the world a
happier place drives everything we do. Being a neighborhood bakery
café means caring about those around us and finding ways to make a
real impact. We do so through our "Love Baked In" programs that
bring to life our commitment to serving local communities through
various charitable programs and initiatives. Paris Baguette is a
leader in the hospitality industry with its commitment to creating
unique consumer experiences and a network of successful franchisee
relationships. For information and to find the Paris Baguette
location closest to you, please visit
http://www.parisbaguette.com.
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SOURCE Paris Baguette