Row House Becomes the Latest Addition to Extraordinary Brands'
Expanding Fitness Portfolio
CHARLOTTESVILLE, Va.,
May 21,
2024 /PRNewswire/ -- Extraordinary Brands
proudly announces the acquisition of Row House, marking the third
boutique fitness brand to join the burgeoning fitness conglomerate,
which continues to grow alongside Premium Service Brands. Row
House, a dynamic rowing-focused group training concept, will join
Eat the Frog Fitness and pūrvelo in the expanding
lineup of Extraordinary Brands.
Founded in 2014 by a team passionate about delivering an
inclusive and effective full-body workout through the sport of
rowing, Row House has rapidly grown across the nation. This
addition brings a unique, low-impact, high-energy fitness
experience to the Extraordinary Brands family, further diversifying
the company's offerings.
"Row House aligns perfectly with our vision of providing varied
and top-notch fitness experiences," said RJ Krone, President of
Extraordinary Brands. "We are thrilled to incorporate this
innovative rowing concept into our portfolio, enhancing our
franchise business with a brand that embodies community, diversity,
and exceptional results."
As part of Extraordinary Brands, Row House is set to receive
robust support in marketing, operations, and growth strategies,
ensuring the continued success and expansion of its unique fitness
model. The acquisition underscores Extraordinary Brands' commitment
to creating a diverse portfolio that meets the varied fitness needs
of people across all levels.
About Row House
Row House is a boutique fitness brand that focuses on
rowing-based group workouts, offering a unique and inclusive
exercise experience. The training program combines rowing
intervals with floor-based strength exercises, offering a full-body
workout that is scalable to all fitness levels. For more
information about Row House,
visit: https://www.therowhouse.com/.
About Extraordinary Brands
Extraordinary Brands was founded by Paul
Flick in 2022 as a multi-franchisor platform with shared
membership across boutique fitness and wellness brands. Currently,
pūrvelo and Eat the Frog Fitness are part of the growing lineup of
brands the company plans to acquire. Extraordinary Brands aims to
offer a diverse portfolio, including pilates, spin, barre, and HIIT
concepts. Visit www.extraordinarybrands.com to learn more.
For press inquiries, please contact:
Ellen Park
Director of Marketing
Extraordinary Brands
Email: epark@extraordinarybrands.com
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SOURCE Extraordinary Brands