Enhancements simplify data connections,
optimize marketing strategies and elevate user experience
SAN
DIEGO, May 8, 2024 /PRNewswire/ -- Cordial, the
leading enterprise marketing platform that automates billions of
data-driven emails, SMS and mobile app messages for companies like
Tillys, Realtor.com and REVOLVE, has released a suite of new
product enhancements designed to help brands accelerate marketing
integration, optimize strategies based on business KPIs and
leverage AI for customer understanding. These innovations empower
marketers to enhance customer connections and improve efficiency
and productivity.
● Learn more about Cordial's
spring product release at cordial.com/new-releases
As marketers grapple with increasingly complex tech stacks and
AI adoption hurdles, Cordial's latest releases directly address
these pain points. With Enterprise organizations using 16 martech
platforms and marketers growing increasingly fatigued by AI not
delivering on its promise, brands require solutions that streamline
connectivity and innovation. Cordial's new offerings bridge this
gap.
"At Cordial, we understand the challenges of harmonizing
innovation with operational realities," said Matt Howland, chief product and engineering
officer at Cordial. "Cordial's latest releases offer unparalleled
understanding through AI-driven actionable understanding, customer
behavior predictions, and A More Human UX. The strategies and
efficiencies in today's Product Showcase demonstrate how Cordial's
industry-leading vision translates into tangible results for our
clients."
Cordial's Product Showcase includes enhancements to accelerate
connectivity and marketing campaign success:
- Universal Connector: Simplify integration between
Cordial and third-party applications with bi-directional, real-time
data streams.
- Programs: Maximize marketing performance by aligning
strategies with core business KPIs in a repeatable, measurable
way.
- Send Time Optimization: Boost engagement by delivering
messages when customers are most receptive based on historical
behaviors.
- Category Propensity: Predict customers' favored product
categories to fuel targeted recommendations and offerings.
- Message Analysis: Gain AI-powered insights to further
understand the message through automated modeling and
labeling.
- Natural Language Audience Builder: Build precise
audience segments using conversational language queries.
"The marketing world is shifting gears. Legacy providers are
offering tools that hold marketers back, but we see limitless
potential at Cordial — reflected in our rapid AI innovation and
client success," said Jeremy
Swift, CEO and co-founder of Cordial. "We've built a
future-proof platform that seamlessly integrates with the tools
marketers love and replaces the ones they don't. Cordial is leading
the charge to help brands build genuine customer connections and
drive significant growth."
In March, Cordial released its roadmap for leveraging AI to
drive a deeper understanding for brands. This strategic framework
centers on three pillars: understanding the customer, understanding
the message and understanding marketers. Cordial's AI powers human
understanding at scale, with a backbone of Cordial's rich, flexible
data platform to help marketers execute strategies faster,
anticipate their customers' every move and make more adaptive,
better-informed decisions.
About Cordial
Cordial's technology helps
companies like L.L.Bean, Orveon Global and Boot Barn automate
high-conversion messages across email, SMS, mobile app, social
media, direct mail and more—driving scalable revenue and lasting
customer connections. Cordial was named a Fastest-Growing Company
in the 2022 and 2023 Deloitte Technology Fast 500™ and won the
Business Intelligence Group's Best Places to Work award in 2023.
Connect with Cordial at www.cordial.com.
Media Contact
Ryan
Hecker
BLASTmedia for Cordial
cordial@blastmedia.com
317-806-1900 ext. 187
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SOURCE Cordial