HOLLYWOOD,
Calif., May 21, 2024 /PRNewswire/ -- CJ 4DPLEX,
the world's leading producer of premium film formats and cinema
technologies, announced today that it has appointed CJ
Entertainment & Media (CJ ENM) executive Joon Beom Sim as CEO. Sim most recently served
as the Head of CJ ENM's Music Content Division overseeing the
overall management of the music business, broadcast Mnet, live
events and the fandom platform Mnet Plus.
Headquartered in Seoul,
South Korea, CJ 4DPLEX operates revolutionary film
technologies for theaters worldwide including the multi-sensory 4DX
format and the panoramic ScreenX format.
Sim has been a part of the CJ Group's many
dynamic subsidiaries since 2005. Prior to heading CJ ENM's Music
Content Business Division, he most recently served as CJ CGV's Head
of Domestic Business, managing domestic CGV theater operations and
development, distribution of alternative content, as well
as CJ CGV's Vietnam CEO from 2017-2020, overseeing operations
and development, and film investment and distribution. Before
becoming CJ CGV Vietnam CEO, Sim served as the CFO for CJ CGV
Vietnam responsible for the overall management of finance, human
resources, and administration for CGV Vietnam.
4DX pushes the conventional boundaries of cinema
by offering a multi-sensory experience, integrating motion-based
seating synchronized with over 21 distinct effects. Through motion,
vibration, water, wind, snow, lightning, scents, and various other
special effects, 4DX's state-of-the-art technology immerses
audiences into the action of the film through these
effects-enhancing features. To date, there are over 745 4DX
auditoriums around the world, spanning over 70 countries.
As the world's first multi-projection cinema,
ScreenX is a cutting-edge cinematic technology that expands
specially selected sequences of the film onto the
left-and-right-side walls of the auditorium. The 270-degree field
of view creates a virtual reality-like setting with cinema quality
resolution. There are over 390 ScreenX auditoriums around the world
in 40 countries.
"In assuming the role of CEO at CJ 4DPLEX, I am
thrilled to lead the company into its next chapter of growth and
global prominence" stated Joon Beom
Sim, CEO of CJ 4DPLEX. "With a rich background in the
entertainment landscape under the CJ Group conglomerate,
particularly at CJ ENM and CJ CGV, I am deeply honored to spearhead
cinema innovation with our premium film formats, 4DX and ScreenX."
Together, we will continue to revolutionize the industry with our
groundbreaking cinema technologies ensuring that audiences
worldwide are captivated and entertained like never before."
Don Savant, CEO
& President, CJ 4DPLEX America, added, "Joon Beom Sim's appointment as CEO of CJ 4DPLEX
marks an exciting milestone for our company. We are honored to
welcome him to the team, especially given his extensive and
impressive experience with the CJ Group. With his proven track
record of success at CJ ENM and CJ CGV, Sim's leadership will
undoubtedly propel CJ 4DPLEX to new heights."
CJ 4DPLEX is part of the CJ Group conglomerate
that also includes entertainment powerhouses CJ ENM, who produced
the Academy Award®, Golden Globe® and SAG Awards winning film,
"Parasite," and CJ CGV, the fifth largest theater chain in the
world.
About CJ 4DPLEX:
CJ 4DPLEX is a leading,
next-generation cinema technology company, headquartered in
Seoul with international offices
in Los Angeles and Beijing. The company has created innovative
film technologies for theaters worldwide that include 'ScreenX',
'4DX', and 'Ultra 4DX' for consumers to experience films in ways
that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate
that also includes entertainment powerhouses CJ CGV, the fifth
largest theater chain in the world, and CJ ENM (CJ Entertainment
& Media), who produced the Academy Award®, Golden Globe® and
SAG Awards winning film, "Parasite". CJ 4DPLEX was named Most
Innovative Company of 2017 and 2019 in Live Events by Fast Company,
and the technology has been recognized with Silver at the Edison
Awards in the Media and Visual Communications-Entertainment
category in 2015 and 2018.
ScreenX is the world's first multi-projection
cinema with an immersive 270 degree field of view. By expanding the
image beyond the frame and onto the walls of the theater, ScreenX
places the audience directly at the center of the story, creating a
visually immersive viewing experience unlike any other. To date,
there are over 390 ScreenX auditoriums around the world in 40
countries.
4DX provides moviegoers with a multi-sensory
cinema-going experience, allowing audiences to connect with movies
through motion, vibration, water, wind, snow, lightning, scents,
and other special effects that enhance the visuals on-screen. Each
4DX auditorium incorporates motion-based seating synchronized with
more than 21 different effects and optimized by a team of skilled
editors. To date, there are over 745 4DX auditoriums around the
world, spanning over 70 countries.
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SOURCE CJ 4DPLEX