NEW
YORK, May 8, 2024 /PRNewswire/ -- Global media
agency Assembly has been appointed Global Integrated Media Agency
for Fossil Group, Inc., a renowned leader in consumer fashion
accessories, after a competitive review process. This partnership
marks a pivotal step in Fossil Group's strategic efforts to unify
and elevate its global media initiatives across its diverse brand
portfolio. Assembly will consolidate Fossil Group's global
integrated media efforts across paid, earned, and owned media
channels becoming Fossil Group's trusted business partner.
Assembly's adeptness in connecting global audiences with
full-funnel solutions that drive brand performance, cutting-edge
data and technology solutions, and consistent measurement across
the globe played a crucial role in Fossil Group's decision-making
and securing the partnership.
"Selecting Assembly as our new global media agency of record
marks a significant moment in time for Fossil Group. This
partnership symbolizes a fresh chapter in our growth story. We are
excited to leverage Assembly's expertise and insights to support
our portfolio of brands and connect with consumers in more
meaningful and engaging ways," said Lisa
Pillette, Global Chief Marketing Officer at Fossil
Group.
Assembly Global CEO Rick Acampora
adds, "We're not just taking on a new assignment with Fossil Group;
we're embracing a mission to redefine the essence of brand
performance and consumer engagement for the most dynamic brands
across the world. Fossil Group is about connecting people to what
matters most, time. It is our time to think differently and time to
drive innovation together."
ABOUT ASSEMBLY
Assembly is the modern global
omnichannel media agency, bringing data, talent, and technology
together to find the change that fuels growth for the best brands
on the planet. Our approach connects big, bold brand stories with
integrated, global media capabilities that deliver performance and
drive large-scale business growth. Our work is powered by our
proprietary, in-house technology solution, STAGE, and led by our
global talent base of over 1,900 people around the world. We're
purpose-driven at our core and pioneers in social and environmental
impact in the agency world. Assembly is a proud member of Stagwell,
the challenger network built to transform marketing. For more
information, visit assemblyglobal.com.
ABOUT FOSSIL GROUP, INC.
Fossil Group, Inc. is a
global design, marketing, distribution and innovation company
specializing in lifestyle accessories. Under a diverse portfolio of
owned and licensed brands, our offerings include watches, jewelry,
handbags, small leather goods, belts and sunglasses. We are
committed to delivering the best in design and innovation across
our owned brands, Fossil, Michele, Relic, Skagen and Zodiac, and
licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani,
kate spade new york, Michael Kors and Tory
Burch. We bring each brand story to life through an
extensive distribution network across numerous geographies,
categories, and channels. Certain press release and SEC filing
information concerning the Company is also available at
www.fossilgroup.com.
CONTACT:
Jess Santini
VP of Global Marketing
jess.santini@assemblyglobal.com
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SOURCE Assembly