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YOU Yougov Plc

900.00
14.00 (1.58%)
25 Apr 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Yougov Plc LSE:YOU London Ordinary Share GB00B1VQ6H25 ORD 0.2P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  14.00 1.58% 900.00 880.00 910.00 900.00 885.00 885.00 267,769 16:35:09
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Coml Econ, Sociolog, Ed Resh 258.3M 34.5M 0.2948 30.36 1.05B

YouGov PLC Interim Results (5387A)

27/03/2017 7:00am

UK Regulatory


Yougov (LSE:YOU)
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From Apr 2019 to Apr 2024

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TIDMYOU

RNS Number : 5387A

YouGov PLC

27 March 2017

27 March 2017

YouGov plc

Interim results for the six months ended 31 January 2017

 
                                Summary of Results 
--------------------------------------------------------------------------------- 
                                   Six months    Six months    Change   Full Year 
                                        to            to          %         to 
                                    31 January    31 January             31 July 
                                       2017          2016                  2016 
                                       GBPm          GBPm                  GBPm 
--------------------------------  ------------  ------------  -------  ---------- 
 Revenue                              51.4          41.5        24%       88.2 
--------------------------------  ------------  ------------  -------  ---------- 
 Adjusted Operating Profit(1)          5.7           4.3        33%       10.9 
--------------------------------  ------------  ------------  -------  ---------- 
 Adjusted Operating Profit 
  Margin (%)                           11%           10%         -         12% 
--------------------------------  ------------  ------------  -------  ---------- 
 Adjusted Profit before Tax(1)         6.3           5.0        27%       13.3 
--------------------------------  ------------  ------------  -------  ---------- 
 Adjusted Earnings per Share(1)       4.2p          3.4p        21%       8.8p 
--------------------------------  ------------  ------------  -------  ---------- 
 Statutory Operating Profit            2.5           1.7        42%        4.3 
--------------------------------  ------------  ------------  -------  ---------- 
 Statutory Profit before 
  Tax                                  2.5           1.9        31%        5.5 
--------------------------------  ------------  ------------  -------  ---------- 
 Statutory Earnings per Share         1.4p          1.2p        16%       3.3p 
--------------------------------  ------------  ------------  -------  ---------- 
 

Financial highlights - Strong revenue and profit growth

   --      Revenue growth of 24% (2016: 15%) - Constant currency growth of 8% 
   --      Adjusted operating profit(1) up by 33% to GBP5.7m - Constant currency growth of 14% 
   --      Adjusted profit before tax up by 27% to GBP6.3m 
   --      Adjusted earnings per share up by 21% to 4.2p (2016: 3.4p) 
   --      Adjusted operating profit margin up 1 percentage point to 11% 
   --      Net cash balances of GBP15.0m (31 January 2016: GBP10.1m) 

Operational highlights - Good progress in line with the 5 year growth plan

-- Data Products and Services revenue up by 39% to GBP22.0m; now represents 43% of total (2016: 38%)

o YouGov BrandIndex revenue up by 36% to GBP9.2m

o YouGov Profiles revenue up by 175% to GBP1.4m

o YouGov Omnibus revenue up by 38% to GBP10.2m

   --      Custom Research revenue up by 15% to GBP29.6m; now represents 57% of total (2016: 62%) 
   --      New senior management appointment - Global CEO, Custom Research 

(1) Defined in the explanation of non-IFRS measures on page 14.

Commenting on the results, Stephan Shakespeare, Chief Executive, said:

"I am pleased to report another strong period of organic revenue and profit growth.

We are consistently delivering against our strategy and making good progress towards our ambitious goals. We are investing in technology, constantly improving the scope and depth of our data and leveraging our highly sophisticated core data engine, YouGov Cube. This focus has helped us continue to outperform the market and it is enabling YouGov to expand in new markets and become a powerful global data and analytics brand.

Trading during the second half of our financial year has started positively and is in line with our expectations. We have built a strong base and continue to see significant opportunity to further grow revenues from Data Products and Data Services and deliver on our long-term objectives."

Enquiries:

 
 YouGov plc 
  Stephan Shakespeare / Alan Newman        020 7012 6000 
 FTI Consulting 
  Charles Palmer / Harry Staight           020 3727 1000 
 Numis Securities Limited (NOMAD and 
  broker) 
  Nick Westlake / Toby Adcock / Michael 
  Wharton                                  020 7260 1000 
 

Chief Executive Officer's Review

Introduction

We are pleased to report on a further half-year in which YouGov has delivered good organic revenue growth and a significant increase in profitability consistent with the plans previously laid out to our shareholders. This performance has been driven by the continued strong growth in our subscription-based Data Products and our fast turnaround Data Services. This progress has been complemented by steady margin improvements in the more traditional custom research services.

Group revenue in the six months ended 31 January 2017 of GBP51.4m represented a year-on-year increase of 24% in reported terms and 8% on a constant currency basis, thus maintaining our growth rate well above that of the global research market. The Group's adjusted operating profit increased by 33% to GBP5.7m (14% growth on a constant currency basis) and the operating margin rose by 1% point to 11%.

Revenue from the Data Products and Services segment rose by 39% (24% in constant currency terms) to GBP22.0m. Its share of total Group revenue increased from 38% to 43%, a year-on-year increase of 5% points, and a further progression towards the goal of Data Products and Services achieving parity with custom research revenue. Data Products and Services accounted for 60% of Group adjusted operating profit before central costs (2016: 59%). Within Data Products and Services, YouGov BrandIndex revenue grew by 36% (17% constant currency) to GBP9.2m and the newer YouGov Profiles media planning and segmentation analytical product grew by 176% (150% at constant currency) to GBP1.4m. YouGov Omnibus revenue grew by 38% (24% at constant currency) to GBP10.2m.

Custom Research revenue increased by 15% in reported terms although it was static in constant currency terms while its adjusted operating profit increased by 26% to GBP3.5m. The operating margin increased by 1% point to 12%. Contributory factors to this performance included a planned reduction in non-core research work (especially in Germany) and increased gross margins due in part to this reduction.

Regionally, the USA - the Group's largest in revenue terms - grew its revenue by 29% (8% in constant currency terms) and increased its adjusted operating profit by 31% to GBP4.3m. Its operating margin rose by 1% point to 22%. This profit improvement is largely due to continued growth of Data Products (BrandIndex and Profiles) which now represents a third of the total US revenue. UK revenue grew by 8% and its operating profit by 21%, with Custom Research growing by 13% due mainly to winning more large panel-based trackers while data products and services grew by 5%. Revenue in the Middle East region fell by 3% in underlying terms, although the region was up by 16% in reported terms while maintaining its margin and increasing adjusted operating profit by 13%. Nordic revenue grew by 25% (6% in constant currency), this was mainly driven by the higher margin Data Services. This had a positive impact on margin which improved by 5% points to 15% and adjusted operating profit which increased by 84%. In Germany, the strategy of directing resources and marketing towards Data Products and Services succeeded in delivering 37% revenue growth (15% in local currency) and an adjusted operating profit, this compares to breaking even in the comparable period last year. France doubled its BrandIndex revenue contributing to 41% overall growth (19% in local currency) and Asia Pacific maintained its rapid growth with a 91% revenue increase (60% in local currency terms), largely in BrandIndex and Omnibus although the adjusted operating loss increased from GBP0.2m to GBP0.6m reflecting continued investment, as planned, in the region's development.

The Group's adjusted operating profit margin increased to 11% compared to 10% in the six months to 31 January 2016. The gross margin increased from 76% to 79% due partly to a higher proportion of custom research conducted on our own panels. Conversely, the operating expense ratio increased from 66% to 68%, reflecting planned investments in sales and product teams and the increased weighting of a higher US expense ratio due to the stronger dollar FX rates. At 31 January 2017, Group staff numbers totalled 783 (full time equivalents), an increase of 1% from 773 at 31 July 2016 and of 20% compared to 31 January 2016.

Cash generated from operations was GBP4.6m, compared to GBP3.9m in the corresponding period. The cash conversion rate remained within our planned range at 81% of adjusted operating profit, compared to 90% in the six months to 31 January 2016. The lower rate was mainly due to an increase in trade and other receivables of GBP2.2m. The cash balances at 31 January 2017 of GBP15.0m were GBP4.9m higher than at 31 January 2016 although GBP0.6m lower than at 31 July 2016. This included the benefit of GBP0.4m of exchange gains (2016: GBP0.6m).

A dividend of 1.4p per share in respect of the year ended 31 July 2016 was paid to shareholders in December 2016, following the AGM. This represented an increase of 40% over the dividend paid in 2015. The Board expects to be able to recommend in October a further increase in the annual dividend to be paid in December 2017 in line with the Company's progressive dividend policy.

Strategy

With 32 offices in 21 countries and panels in 38 countries, YouGov has one of the world's top ten international market research networks.

The six-month results show continued acceleration of YouGov's performance in line with the data product-driven strategy that we have outlined over the recent years: focusing on developing an ever-better store of unique connected marketing data which is turned into syndicated data products (BrandIndex, Profiles) and efficient data services (Omnibus, Custom trackers). The Group is making good progress on a plan we have laid out explicitly and consistently. We are seeing increasing market interest in our well-differentiated offer and are confident that we can continue developing it towards a new systematic way of doing market research. In the next phase of our development, we will enlarge the scope and depth of our data; further develop our technology infrastructure for gathering, analysing and delivering it; and apply it to a greater proportion of custom research projects so that everything we do builds on the value of our core engine, the YouGov Cube.

We have advanced well with each of our five strategic objectives:

Grow our syndicated product suite

We have created a 'data applications team' that is innovating with new ways to adapt our engineered data system to meet client needs in reproducible formats. The first of these is a new productised service that allows daily tracking of campaign effectiveness using pre-formatted custom add-ons to BrandIndex.

Integrate custom and syndicated data

Custom research projects are beginning to use 'Cube data' to enrich analysis. This is still in an early stage but the development of the Crunch analytics platform and its growing usefulness to custom researchers will mean faster integration in the year ahead.

Enhance our user experience

We have launched a survey-taking mobile app in the UK, US and Germany that makes it easier and more fun to take part in the YouGov experience. We are upgrading the 'welcome suite' of 20 surveys that new members receive in the first months of joining the panel. On the client front, Crunch, our data analytics tool, makes access to the Cube easier and faster and allows exploration of the data in a much more intuitive way

Boost our public profile

Awareness of YouGov in the US has increased significantly as a result of our election polling for CBS News. We expanded our relationship with CBS in 2016 and are now firmly in the group of well-known and trusted US pollsters. For the Presidential election, our national poll had an error of 1.4% on the final margin, which was well within the standard statistical margin of error. Our state-level estimates were, on average, more accurate than any of the other pollsters conducting state-level polls.

Expand our geographic footprint

We have added the 'mini-Cube' (an adapted version of our full Cube which is more suitable to new markets) to our panels in Singapore and Thailand, complementing existing mini-Cubes in Indonesia and Malaysia. We are planning to offer greater panel coverage across the Asia Pacific region.

Financial Performance

Total Group revenue in the period rose to GBP51.4m compared to GBP41.5m in the six months to 31 January 2016. Growth was 8% on a constant currency basis but 24% in reported terms due to the depreciation of GBP Sterling against US dollar, Euro and other currencies since the six months ended 31 January 2016.

Gross margins increased by 3% points to 79% and Group operating costs (excluding amortisation of intangibles and exceptional items) of GBP34.9m (2016: GBP27.2m) increased by 28% in reported terms, although only by 14% in constant currency terms.

Total Group adjusted operating profit, before amortisation and exceptional items, grew by 33% to GBP5.7m compared to GBP4.3m in the six months ended 31 January 2016. Amortisation charges for intangible assets totalled GBP3.1m (2016: GBP2.5m) in the period of which GBP0.5m (2016: GBP0.4m) related to assets acquired through business combinations, GBP1.3m (2016: GBP1.0m) to separately acquired assets and GBP1.3m (2016: GBP1.1m) to the Group's internally generated assets.

The Group recognised net financial income of GBP0.1m compared to GBP0.2m in the six months to 31 January 2016.

 
 Analysis of Adjusted Operating          Six months    Six months     Full Year 
  Profit & Earnings per Share                 to            to            to 
                                         31 Jan 2017   31 Jan 2016   31 July 2016 
                                           GBP000        GBP000         GBP000 
                                        ------------  ------------  ------------- 
 
   Adjusted group operating profit(1)          5,669         4,274         10,917 
 Share based payments                            625           531          1,111 
 Imputed interest                                  -            12             27 
 Net finance income/(cost)                        53           182          1,199 
 Share of post-tax profit in 
  associates                                       -             4            (4) 
                                        ------------  ------------ 
 Adjusted profit before tax(1)                 6,346         5,003         13,250 
 Adjusted taxation(1)                        (1,989)       (1,423)        (4,099) 
                                        ------------  ------------  ------------- 
 Adjusted profit after tax(1)                  4,357         3,580          9,151 
 Basic earnings per share (pence)                1.4           1.2            3.3 
 Adjusted earnings per share 
  (pence)(1)                                     4.2           3.4            8.8 
--------------------------------------  ------------  ------------  ------------- 
 

(1) Defined in the explanation of non-IFRS measures on page 14.

The higher operating profit combined with the net financial income led to the adjusted profit before tax of GBP6.3m increasing by GBP1.3m (27%) from the comparable result of GBP5.0m. The adjusted tax rate increased from 28% to 31% as a result of higher losses in Asia Pacific and lower profits in Dubai where tax rates are lower than average. Adjusted earnings per share rose by 21% to 4.2p, compared to 3.4p in the six months to 31 January 2016. A statutory profit before tax of GBP2.5m was reported after charging exceptional items, amortisation and share based payment costs of GBP3.5m (2016: GBP3.1m) compared to GBP1.9m in the six months ended 31 January 2016.

Cash generated from operations (before paying interest and tax) of GBP4.6m increased by GBP0.7m. Receivables increased by GBP2.2m (2016: GBP2.0m) and the Group's receivable days (after adjusting for the unbilled portion of revenue recognised less amounts billed in advance) increased to 62 days from 56 days as at 31 January 2016. Creditor days increased to 35 days from 27 days as at 31 January 2016.

Current liabilities includes GBP8.5m of deferred revenue in respect of subscriptions (an increase of GBP3.2m from 31 January 2016), which contributed to the increase in net cash in the last year.

The Group invested GBP1.6m (2016: GBP1.3m) in the continuing development of our technology platform and increased the investment in panel recruitment to GBP1.4m (2016: GBP0.9m) to support its expansion in a number of geographies. GBP0.4m (2016: GBP0.3m) was spent on the purchase of tangible assets, resulting in a total investment in fixed assets of GBP3.4m (2016: GBP2.6m). Other cash outflows included taxation payments of GBP0.9m (2016: GBP0.7m) and the annual dividend payment of GBP1.5m (2016: GBP1.0m) in December 2016.

There was a net cash outflow of GBP1.0m in the period, compared to GBP0.5m in the six months to 31 January 2016. This was partly offset by a GBP0.4m increase in the value of non-Sterling cash balances due to foreign exchange movements so that net cash balances of GBP15.0m were GBP0.6m lower than at 31 July 2016 and GBP4.9m higher than the balances of GBP10.1m as at 31 January 2016.

Currency

The Group's results benefitted from the depreciation of the GBP as its average exchange rate was 16% lower against both the US$ and Euro in this period than in the 6 months to 31 January 2016. US$ and related appreciation led to aggregate revenue growth in our US, Middle East and Asia Pacific units being 29% in reported terms compared to underlying growth of 8%. In Germany, France and the Nordics, the reported revenue growth was 18% compared to 11% in local currency terms. The net impact of foreign exchange on the Groups' adjusted operating profit was an increase of GBP0.8m compared to calculation in constant currency terms. The underlying increase, compared to the 6 months ended 31 January 2016, was 14%.

Current trading and outlook

Current trading is in line with the Board's expectations and we remain confident in our ability to achieve our ambitious goals and deliver shareholder value. Within Data Products and Services, our pipeline of opportunities for BrandIndex and Omnibus remains strong and the growth potential of the newer YouGov Profiles is significant. We continue to build out YouGov Cube across our panels which supports the delivery of differentiated custom research to our clients and will help to drive sustained growth. We will keep investing in our technology platform to support expansion in line with our strategic objectives.

Review of Global Products and Services

 
 Revenue                             Six months   Six months   Revenue     Revenue 
                                         to           to        Growth      Growth 
                                       31 Jan       31 Jan        %       at Constant 
                                        2017         2016                  Currency 
                                        GBPm         GBPm                      % 
----------------------------------  -----------  -----------  --------  ------------- 
 Data Products (incl. BrandIndex)       11.0         7.7         43%         24% 
----------------------------------  -----------  -----------  --------  ------------- 
 Data Services (incl. Omnibus)          11.0         8.1         36%         22% 
----------------------------------  -----------  -----------  --------  ------------- 
 Total Data Products & Services         22.0         15.8        39%         23% 
----------------------------------  -----------  -----------  --------  ------------- 
 Custom Research                        29.6         25.7        15%          0% 
----------------------------------  -----------  -----------  --------  ------------- 
 Eliminations                          (0.2)          -           -           - 
----------------------------------  -----------  -----------  --------  ------------- 
 Group                                  51.4         41.5        24%          8% 
----------------------------------  -----------  -----------  --------  ------------- 
 
 
 Adjusted Operating Profit     Six months    Six months   Operating        Operating Margin 
                                   to            to         Profit 
                               31 Jan 2017     31 Jan       Growth 
                                  GBPm          2016          % 
                                                GBPm 
---------------------------  -------------  -----------  ----------  ---------------------------- 
                                                                       Six months     Six months 
                                                                           to             to 
                                                                       31 Jan 2017    31 Jan 2016 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Data Products (incl. 
  BrandIndex)                     2.8           1.9          49%          25%            24% 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Data Services (incl. 
  Omnibus)                        2.5           2.0          22%          22%            25% 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Total Data Products 
  & Services                      5.3           3.9          35%          24%            25% 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Custom Research                  3.5           2.7          27%          12%            11% 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Unallocated Costs               (3.1)         (2.3)          -            -              - 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 Group                            5.7           4.3          33%          11%            10% 
---------------------------  -------------  -----------  ----------  -------------  ------------- 
 

Data Products

Data Products are comprised of YouGov BrandIndex, our flagship brand intelligence tracker (84% of the total revenue) and the newer YouGov Profiles segmentation and planning product (13% of total revenue). YouGov Reports' range of market intelligence reports in the UK is being re-configured into a digital product so only accounted for 3% of Data Products revenue in the period.

Data products, once they are mature, have a higher profit margin than custom research as the outputs are sold to multiple clients while the input costs, such as data collection and analysis, are incurred only once.

In this period, the total revenue from Data Products increased by 43% (24% in constant currency terms). Within this, YouGov BrandIndex revenue grew by 36% (17% in constant currency terms) to GBP9.2m (2016: GBP6.8m). This flagship product now accounts for 18% of total Group revenue in the period and increased its subscriber numbers to 553 in 32 markets across the world. These included five markets added in the period: Italy, Spain, Philippines, Taiwan and Vietnam.

YouGov Profiles is updated weekly and offers the largest, most detailed and real-time consumer database in the market. It was first launched in the UK in November 2014, and was available in six markets during the period. Versions for Denmark and Sweden were launched in the market in February 2017. Profiles made good progress in the six months to 31 January 2017, achieving sales with a total contract value of GBP4m, and growing its subscriber base by 50% to over 100 subscribers, many of whom also subscribe to BrandIndex. The sales in this period together with the subscription growth achieved last year led to global revenue increasing by 176% (150% constant currency) to GBP1.4m.

The adjusted operating profit from Data Products increased by 49% to GBP2.8m and the operating margin increased by 1% point to 25%. The stable margin partly reflects the growing contribution from Profiles in which there was little additional investment in the period

YouGov Profiles and YouGov BrandIndex are complementary products that draw on and provide users with access to different combinations of datasets from the YouGov Cube. In the markets where both products are available (UK, USA, Germany, China, Indonesia and Malaysia in this period) the two are increasingly marketed together under the banner of "Plan and Track". This reflects the fact that Profiles primarily enables marketers, advertisers and media owners to profile their actual and potential customers and plan targeted campaigns while BrandIndex enables them to track and measure the impact of campaigns and other events on consumers' attitudes to their brand, including their likelihood to buy. Our pricing policy incentivises clients to take both data products, and an increasing proportion of them in the markets concerned are buying both.

Geographically, the USA remains the largest Data Products market and grew by 48% in GBP terms, (23% in local currency). There was strong revenue growth also in several other markets including 84% in Germany (55% in local currency) and 46% in the Nordics (23% in local currency), reflecting the Northern European management's actions to build up the data products segment. The newer markets of France and Asia Pacific each doubled their revenue in reported terms (70% growth in local currency terms). In the UK, revenue grew by 8%, a slower rate than the previous year, due to slow new business sales in the second half of the previous financial year. The salesforce structure was re-organised in mid-2016 and the sales trend is now improving.

Although data categories covered by YouGov Profiles are standard, some individual data components are tailored for each country version. The UK version of Profiles is based on a database of some 200,000 separate data variables on consumers, collected initially from approximately 250,000 YouGov panellists. The tool connects data on profiles, brand, sector, and media, digital and social data all in one place combining that with attitudes, interests, views and likes. For example, it provides brand usage and perception data for some 1,000 brands (plus usage for thousands more), TV viewing for 5,000 programmes, website usage for the most active commercial websites, thousands of "likes" on music artists, films, personalities and much more.

During 2016, further functionality was introduced enabling Profiles data to be used in programmatic advertising processes, which are proving increasingly popular with our UK and US digital media agency clients. We have also introduced a dynamic segmentation offering, allowing clients to run segmentations that are full of colour and continually updated when combined with their Profiles subscription.

BrandIndex serves major accounts among both advertising and media planning agencies on the one hand and brand owners and advertisers on the other. Its long-standing clients include OMD, Universal McCann, Bank of America, KFC and Subway. Profiles clients include advertising and media agencies such as MEC, OMG and Mediacom, and brand owners such as RBS, Telefónica UK and Viacom.

We are refocussing YouGov Reports, which has been a UK only service up to now, into a more international, digital offering. This draws on the full breadth of YouGov's research products and services to provide analyses and data through an online portal. The service will cover more than 1,500 topic areas across 300 reports, providing consumer opinions, attitudes and behaviour data, along with market trends, forecasts and competitor intelligence. These reports will be made available through an online portal that provides advanced search, analysis and translation functionality as well as the ability to buy reports online through the portal. Users will be able to view and interrogate data in the reports using a new charting tool "Crunchbox". The new service will be launched in mid-2017, initially for the UK and German markets. The reports are designed as an entry point into the YouGov Cube, our proprietary database, through which clients can analyse thousands of data points about consumer attitudes and behaviour. Using a story-telling approach, the upgraded reports connect with a portal which enables users to interact with and interrogate Cube data.

Data Services

Revenue from YouGov Omnibus, our online fast turnaround service (which represents 93% of Data Services) increased by 38% (24% in constant currency terms) to GBP10.2m, mainly due to strong growth in international markets. This included a doubling of reported revenue in Germany (86% growth in local currency), and 48% increase in Nordic (25% in local currency) reflecting the Northern European management initiatives to improve the marketing and selling of the core YouGov service. The newer markets, Asia Pacific and USA, also grew strongly, respectively by 88% (57% local currency) and 84% (54% local currency). In the UK, where YouGov Omnibus is the market leader, revenue grew by 3%. This growth contributed to an increase of 22% in the Data Services operating profit to GBP2.5m although the operating margin fell slightly from 25% to 23% reflecting investment in the newer markets, notably Asia Pacific.

One of the Omnibus strengths is the creation of specialised versions to enable clients to access specific, more narrowly defined segments. The UK already offers a range of these including Children and Parents, Shoppers, Metro Cities and Small and Medium Enterprise owners (SME). The latter now enables Omnibus to support business-to-business as well as consumer research work. Outside the UK, specialised Omnibus services include; Citybus covering eight major cities in Asia Pacific; Homeowners in the USA; and Pet Owners and Car Drivers in Germany.

YouGov Profiles subscribers are now able to undertake "recontact" surveys using Omnibus through which they can obtain additional data tailored to their needs from segments of the panel with specific profile characteristics. These survey results can be imported into the Profiles tool thus enhancing the number of data-points available for that specific respondent group.

Custom Research

YouGov's Custom Research business conducts a wide range of quantitative and qualitative research whose scope, scale and complexity of projects varies significantly. It ranges from large-scale national and multinational tracking studies, through to one-off surveys designed to address a specific commercial, social or political issue for the client.

YouGov's panel-centric methodology and ability to collect and analyse data rapidly have been enhanced by delivery of results through the Crunch analytics platform. This is ideal for meeting clients' needs for faster and more continuous tracking data, for which projects are often contracted on an annual basis. The YouGov Cube also enables survey data to be connected with other data from our library or that forms part of a data product such as BrandIndex or Profiles.

However, some parts of YouGov's global Custom Research business inherited through acquisitions have been less well adapted to our core model. As part of our strategy to harmonise the Custom Research business and continue to improve its profitability some of these were scaled down or restructured during the period. This included exiting parts of the German business with low gross margins and reorganising the operational support in Germany, Nordic and USA so as to transfer work to the new Romanian shared services centre. The restructuring costs relating to Germany were provided for in the year ended 31 July 2016.

The rationalisation strategy led to mixed performances across the geographies. In the UK where our panel-based model is most consistent, revenue grew by 13%, benefitting from several tracker contracts and the operating margin increased from 13% to 23%. In the US, revenue increased by 19% in reported terms but was static in local currency terms. While the California-based unit that conducts data-rich research for the internet technology, academic and political sectors performed well, assisted by the US Presidential election, this was offset by lower revenue from other areas. Middle East revenue fell by 5% in local currency terms although up by 14% in reported terms due to reductions in Dubai and Saudi Arabia, especially of non-panel work. Although reported revenue increased in the Nordics and Germany it fell in local currency terms in both markets.

Reflecting the reduction of activities in some areas, total Custom Research revenue was static in constant currency terms although it grew by 15% in reported terms to GBP29.6m. However, the adjusted operating profit increased by 27% to GBP3.5m and the operating margin improved by 1% point to 12%. This was largely due to gross margins increasing by 4% points as the proportion of on-panel work increased and external data collection costs fell.

The rationalisation initiatives led to the total number of staff engaged in Custom Research across the Group falling for the first time year-on-year (from 312 to 302).

YouGov remains firmly committed to developing its differentiated custom research offering globally and to building out the YouGov Cube across all our panels to support this. To reinforce this commitment and lead the continuing global development of our Custom Research business in line with our strategy, the new role of Global CEO of Custom Research was established in November 2016 and Stefan Kaszubowski, a long-standing senior manager of the Group, was appointed to it.

Review of Geographic Operations

 
Revenue                 Six months    Six months   Revenue       Revenue 
                            to            to        Growth       Growth at 
                        31 Jan 2017   31 Jan 2016     %      Constant Currency 
                           GBPm          GBPm                        % 
---------------------  ------------  ------------  -------  ------------------ 
UK                         12.5          11.6        8%             8% 
---------------------  ------------  ------------  -------  ------------------ 
USA                        19.7          15.2        29%            8% 
---------------------  ------------  ------------  -------  ------------------ 
Germany                    5.3           3.9         37%           15% 
---------------------  ------------  ------------  -------  ------------------ 
Nordic                     4.6           3.7         25%            6% 
---------------------  ------------  ------------  -------  ------------------ 
Middle East                7.5           6.5         16%           (3%) 
---------------------  ------------  ------------  -------  ------------------ 
France                     1.1           0.7         42%           19% 
---------------------  ------------  ------------  -------  ------------------ 
Asia Pacific               2.3           1.2         91%           60% 
---------------------  ------------  ------------  -------  ------------------ 
Intra-group Revenues      (1.6)         (1.3)         - 
---------------------  ------------  ------------  -------  ------------------ 
Group                      51.4          41.5        24%            8% 
---------------------  ------------  ------------  -------  ------------------ 
 
 
 Adjusted Operating    Six months    Six months      Operating           Operating Margin 
  Profit                   to            to         Profit Growth 
                         31 Jan      31 Jan 2016          % 
                          2017          GBPm 
                          GBPm 
--------------------  -----------  -------------  ---------------  ---------------------------- 
                                                                     Six months     Six months 
                                                                         to             to 
                                                                     31 Jan 2017    31 Jan 2016 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 UK                       3.1           2.5             21%             25%            22% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 USA                      4.3           3.3             31%             22%            21% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Germany                  0.2            -               -               5%             1% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Nordic                   0.7           0.4             84%             15%            10% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Middle East              1.2           1.1             13%             16%            16% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 France                   0.1            -               -               9%             - 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Asia Pacific            (0.6)         (0.2)           (219%)          (24%)          (15%) 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Unallocated Costs       (3.3)         (2.8)             -               -              - 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 Group                    5.7           4.3             33%             11%            10% 
--------------------  -----------  -------------  ---------------  -------------  ------------- 
 

Panel development

We continue to invest in our online panel to increase our research capabilities, both in new geographies and specialist panels. Our focus is on improving the quality and engagement of our panel and our recruitment processes are designed to ensure a high quality on-boarding experience for new panellists as well as to meet our business needs. The total number of panellists increased to 5.6 million as at 31 January 2017 compared to 4.2 million as at 31 January 2016 as set out in the table below. The main increases have been in the USA and Middle East.

 
 Region            Panel size at     Panel size at 
                 31 January 2017   31 January 2016 
--------------  ----------------  ---------------- 
 USA                   2,063,900         1,789,100 
--------------  ----------------  ---------------- 
 UK                    1,017,600           816,300 
--------------  ----------------  ---------------- 
 Middle East           1,073,300           558,100 
--------------  ----------------  ---------------- 
 Germany                 272,700           218,300 
--------------  ----------------  ---------------- 
 Nordic                  258,800           203,600 
--------------  ----------------  ---------------- 
 France                  179,400           155,100 
--------------  ----------------  ---------------- 
 Asia Pacific            688,600           491,700 
--------------  ----------------  ---------------- 
 Total                 5,554,300         4,232,200 
--------------  ----------------  ---------------- 
 

Stephan Shakespeare

Chief Executive Officer

27 March 2017

Explanation of Non-IFRS measures

 
 Financial Measure         How we define it                  Why we use it 
------------------------  --------------------------------  ------------------------------- 
 Adjusted operating        Operating profit excluding        Provides a more comparable 
  profit                    amortisation of intangible        basis to assess the 
                            assets charged to operating       year-to-year operational 
                            expenses and exceptional          business performance 
                            items 
------------------------  --------------------------------  ------------------------------- 
 Adjusted operating        Adjusted operating 
  profit margin             profit expressed as 
                            a percentage of revenue 
------------------------  --------------------------------  ------------------------------- 
 Adjusted profit           Profit before tax before 
  before tax                amortisation of intangible 
                            assets charged to operating 
                            profit, share based 
                            payment charges, imputed 
                            interest and exceptional 
                            costs. 
------------------------  --------------------------------  ------------------------------- 
 Adjusted taxation         Taxation due on the               Provides a more comparable 
                            adjusted profit before            basis to assess the 
                            tax, thus excluding               underlying tax rate 
                            the tax effect of amortisation 
                            and exceptional items. 
------------------------  --------------------------------  ------------------------------- 
 Adjusted tax rate         Adjusted taxation expressed 
                            as a percentage of 
                            adjusted profit before 
                            tax 
------------------------  --------------------------------  ------------------------------- 
 Adjusted profit           Adjusted profit before            Facilitates performance 
  after tax                 tax less adjusted taxation        evaluation, individually 
                                                              and relative to other 
                                                              companies 
------------------------  --------------------------------  ------------------------------- 
 Adjusted profit           Adjusted profit after 
  after tax attributable    tax less profit attributable 
  to owners of the          to non-controlling 
  parent                    interests 
------------------------  --------------------------------  ------------------------------- 
 Adjusted earnings         Adjusted profit after 
  per share                 tax attributable to 
                            owners of the parent 
                            divided by the weighted 
                            average number of shares. 
                            Adjusted diluted earnings 
                            per share includes 
                            the impact of share 
                            options. 
------------------------  --------------------------------  ------------------------------- 
 Constant currency         Current year revenue              Shows the underlying 
  revenue change            change compared to                revenue change by eliminating 
                            prior year revenue                the impact of foreign 
                            in local currency translated      exchange rate movements 
                            at the current year 
                            average exchange rates. 
------------------------  --------------------------------  ------------------------------- 
 Cash conversion           The ratio of cash generated       Indicates the extent 
                            from operations to                to which the business 
                            adjusted operating                generates cash from 
                            profit                            adjusted operating 
                                                              profits 
------------------------  --------------------------------  ------------------------------- 
 

YOUGOV PLC

STATEMENT OF DIRECTORS' RESPONSIBILITiES

For the six months ended 31 January 2017

The Board of Directors confirm that, to the best of their knowledge, these consolidated interim financial statements have been prepared in accordance with IAS 34 as adopted by the European Union. The interim management report includes a fair review of the information required by DTR 4.2.7R and DTR 4.2.8R, namely:

-- an indication of important events that have occurred during the first six months of the financial year and their impact on the condensed set of financial statements, and a description of the principal risks and uncertainties for the remaining six months of the financial year; and

-- material related-party transactions in the first six months of the financial year and any material changes in the related party transactions described in the last Annual Report.

The Directors of YouGov plc are listed in the YouGov plc Annual Report for the year ended 31 July 2016.

By order of the Board:

Alan Newman

Chief Financial Officer

27 March 2017

YOUGOV PLC

consolidated STATEMENT OF COMPREHENSIVE INCOME

For the six months ended 31 January 2017

 
                                                    Unaudited    Unaudited      Audited 
                                                     6 months     6 months   Year ended 
                                                           to           to 
                                                   31 January   31 January      31 July 
                                                         2017         2016         2016 
                                            Note      GBP'000      GBP'000      GBP'000 
 
 Revenue                                     4         51,363       41,521       88,202 
 Cost of sales                                       (10,816)     (10,021)     (19,476) 
                                                  -----------  -----------  ----------- 
 Gross profit                                          40,547       31,500       68,726 
 Operating expenses                                  (38,084)     (29,759)     (64,395) 
                                                  -----------  -----------  ----------- 
 Operating profit                            4          2,463        1,741        4,331 
-----------------------------------------  -----  -----------  -----------  ----------- 
 Amortisation of intangible assets                      3,103        2,513        5,478 
 Exceptional items                           5            103           20        1,108 
                                                  -----------  -----------  ----------- 
 Adjusted operating profit                              5,669        4,274       10,917 
-----------------------------------------  -----  -----------  -----------  ----------- 
 
 Share of post-tax profits in 
  joint ventures                                            -            4          (4) 
 Finance income                                           390          221        2,144 
 Finance costs                                          (337)         (39)        (945) 
 Profit before taxation                                 2,516        1,927        5,526 
 Taxation                                    6        (1,047)        (653)      (2,111) 
                                                  -----------  -----------  ----------- 
 Profit after taxation                                  1,469        1,274        3,415 
                                                  -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent 
  company                                               1,469        1,252        3,401 
 Non-controlling interests                                  -           22           14 
                                                  -----------  -----------  ----------- 
                                                        1,469        1,274        3,415 
                                                  -----------  -----------  ----------- 
 Earnings per share 
 Basic earnings per share attributable 
  to equity holders of the company           7           1.4p         1.2p         3.3p 
 Diluted earnings per share attributable 
  to equity holders of the company           7           1.4p         1.2p         3.2p 
 
 

YOUGOV PLC

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

For the six months ended 31 January 2017

 
                                                Unaudited    Unaudited      Audited 
                                                 6 months     6 months 
                                                       to           to   Year ended 
                                               31 January   31 January      31 July 
                                                     2017         2016         2016 
                                                  GBP'000      GBP'000      GBP'000 
 
 Profit for the period                              1,469        1,274        3,415 
 Other comprehensive income 
 Item that may be subsequently reclassified 
  to profit or loss 
 Currency translation differences                   2,349        4,088        8,271 
 Other comprehensive income for 
  the year net of tax                               2,349        4,088        8,271 
                                              -----------  -----------  ----------- 
 Total comprehensive income for 
  the period                                        3,818        5,362       11,686 
                                              -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent company               3,818        5,338       11,667 
 Non-controlling interests                              -           24           19 
                                              -----------  -----------  ----------- 
 Total comprehensive income for 
  the period                                        3,818        5,362       11,686 
                                              -----------  -----------  ----------- 
 
 

Items in the statement above are disclosed net of tax.

YOUGOV PLC

consolidated STATEMENT OF FINANCIAL POSITION

As at 31 January 2017

 
                                          Unaudited    Unaudited   Audited 
                                         31 January   31 January   31 July 
                                               2017         2016      2016 
 Assets                           Note      GBP'000      GBP'000   GBP'000 
 Non-current assets 
 Goodwill                          9         44,184       38,816    42,401 
 Other intangible assets           9         10,896       10,449    10,739 
 Property, plant and equipment     9          3,545        3,091     3,568 
 Investments in joint ventures 
  and associates                                242          265       242 
 Deferred tax assets                          5,722        4,948     5,416 
                                        -----------  -----------  -------- 
 Total non-current assets                    64,589       57,569    62,366 
                                        -----------  -----------  -------- 
 
 Current assets 
 Trade and other receivables                 31,883       26,396    28,643 
 Current tax assets                           1,490          447     1,143 
 Cash and cash equivalents                   14,997       10,140    15,553 
                                        -----------  -----------  -------- 
 Total current assets                        48,370       36,983    45,339 
                                        -----------  -----------  -------- 
 Total assets                               112,959       94,552   107,705 
                                        -----------  -----------  -------- 
 
 Liabilities 
 Current liabilities 
 Trade and other payables                    26,426       21,189    25,839 
 Provisions                                   2,051        3,883     1,592 
 Current tax liabilities                        596          175       392 
 Total current liabilities                   29,073       25,247    27,823 
                                        -----------  -----------  -------- 
 Net current assets                          19,299       11,736    17,516 
                                        -----------  -----------  -------- 
 
 Non-current liabilities 
 Trade and other payables                         -            4         - 
 Provisions                                   4,670          935     4,255 
 Deferred tax liabilities                     1,528        1,767     1,538 
                                        -----------  -----------  -------- 
 Total non-current liabilities                6,198        2,706     5,793 
                                        -----------  -----------  -------- 
 Total liabilities                           35,271       27,953    33,616 
                                        -----------  -----------  -------- 
 Net assets                                  77,688       66,599    74,089 
                                        -----------  -----------  -------- 
 
 
 Equity 
 Issued share capital         10      210      209      209 
 Share premium                     31,221   31,051   31,086 
 Merger reserve                     9,239    9,239    9,239 
 Foreign exchange reserve          16,079    9,550   13,730 
 Retained earnings                 20,909   16,523   19,795 
                                  -------  -------  ------- 
 Total shareholders' funds         77,658   66,572   74,059 
 Non-controlling interests 
  in equity                            30       27       30 
                                  -------  -------  ------- 
 Total equity                      77,688   66,599   74,089 
                                  -------  -------  ------- 
 

The accompanying accounting policies and notes form an integral part of this financial information.

Alan Newman

Chief Financial Officer

27 March 2017

YOUGOV PLC

consolidated statement of changes in equity

For the six months ended 31 January 2017

 
                                          Attributable to equity holders of 
                                                      the Company 
                             ------------------------------------------------------------ 
                                                             Foreign 
                                Share     Share    Merger   exchange   Retained            Non-controlling 
                              capital   premium   reserve    reserve   earnings     Total         interest       Total 
                              GBP'000   GBP'000   GBP'000    GBP'000    GBP'000   GBP'000          GBP'000     GBP'000 
                             --------  --------  --------  ---------  ---------  --------  ---------------  ---------- 
Balance at 1 August 2015          206    31,051     9,239      5,464     15,635    61,595               28    61,623 
Changes in equity for 2016 
Exchange differences on 
 translating 
 foreign operations                 -         -         -      8,266          -     8,266                5     8,271 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Net income recognised 
 directly 
 in equity                          -         -         -      8,266          -     8,266                5     8,271 
Profit for the year                 -         -         -          -      3,401     3,401               14     3,415 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Total comprehensive income 
 for the year                       -         -         -      8,266      3,401    11,667               19    11,686 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Issue of shares                     3        35         -          -        (3)        35                -        35 
Dividends paid                      -         -         -          -    (1,042)   (1,042)             (14)   (1,056) 
Share-based payments                -         -         -          -      1,111     1,111                -     1,111 
Tax in relation to share 
 based 
 payments                           -         -         -          -        721       721                -       721 
Purchase of non-controlling 
 interest in subsidiary             -         -         -          -       (28)      (28)              (3)      (31) 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Total transactions with 
 owners 
 recognised directly in 
 equity                             3        35         -          -        759       797             (17)       780 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Balance at 31 July 2016           209    31,086     9,239     13,730     19,795    74,059               30    74,089 
Changes in equity for 2017 
Exchange differences on 
 translating 
 foreign operations                 -         -         -      2,349          -     2,349                -     2,349 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Net income recognised 
 directly 
 in equity                          -         -         -      2,349          -     2,349                -     2,349 
Profit for the period               -         -         -          -      1,469     1,469                -     1,469 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Total comprehensive income 
 for the period                     -         -         -      2,349      1,469     3,818                -     3,818 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Issue of shares                     1       135         -          -        (1)       135                -       135 
Dividends paid                      -         -         -          -    (1,470)   (1,470)                -   (1,470) 
Share-based payments                -         -         -          -        625       625                -       625 
Tax in relation to share 
 based 
 payments                           -         -         -          -        491       491                -       491 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Total transactions with 
 owners 
 recognised directly in 
 equity                             1       135         -          -      (355)     (219)                -     (219) 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
Balance at 31 January 2017        210    31,221     9,239     16,079     20,909    77,658               30    77,688 
                             --------  --------  --------  ---------  ---------  --------  ---------------  -------- 
 

YOUGOV PLC

consolidated cash flow statement

For the six months ended 31 January 2017

 
                                              Unaudited    Unaudited      Audited 
                                               6 months     6 months   Year ended 
                                                     to           to 
                                             31 January   31 January      31 July 
                                                   2017         2016         2016 
                                                GBP'000      GBP'000      GBP'000 
 Profit before taxation                           2,516        1,927        5,526 
 Adjustments for: 
   Finance income                                 (390)        (221)      (2,144) 
   Finance costs                                    337           39          945 
   Share of post-tax profit in joint 
    ventures                                          -          (4)            4 
   Amortisation *                                 3,116        2,580        5,567 
   Depreciation                                     566          400          819 
   Share based payments                             625          531        1,111 
   Other non-cash operating profit 
    items                                         (255)         (43)         (36) 
 Increase in trade and otherreceivables         (2,152)      (1,970)      (1,925) 
 (Decrease)/Increase in trade and 
  otherpayables                                   (499)          325        3,229 
 Increase in provisions                             728          287        1,043 
                                            -----------  -----------  ----------- 
 Cash generated from operations                   4,592        3,851       14,139 
 Interest paid                                      (1)          (1)          (1) 
 Income taxes paid                                (901)        (650)      (2,365) 
                                            -----------  -----------  ----------- 
 Net cash generated from operating 
  activities                                      3,690        3,200       11,773 
                                            -----------  -----------  ----------- 
 Cash flow from investing activities 
 Acquisition of non-controlling                       -         (31)            - 
  interest in subsidiary 
 Acquisition of non-controlling 
  interest in associate                               -         (70)        (140) 
 Proceeds from sale of property, 
  plant and equipment                                 -            -            7 
 Purchase of property, plant and 
  equipment                                       (383)        (322)      (1,003) 
 Purchase of intangible assets                  (2,976)      (2,232)      (5,080) 
 Interest received                                    8            4           12 
 Dividends received                                   -           14           28 
                                            -----------  -----------  ----------- 
 Net cash used in investing activities          (3,351)      (2,637)      (6,176) 
                                            -----------  -----------  ----------- 
 Cash flows from financing activities 
 Acquisition of non-controlling 
  interests                                           -            -         (31) 
 Proceeds from the issue of share 
  capital                                           135            -           35 
 Repayment of borrowings                              -            -         (19) 
 Dividends paid to company's shareholders       (1,470)      (1,043)      (1,042) 
 Dividends paid to non-controlling 
  interest                                            -         (22)         (14) 
                                            -----------  -----------  ----------- 
 Net cash used in financing activities          (1,335)      (1,065)      (1,071) 
                                            -----------  -----------  ----------- 
 Net (decrease)/increase in cash 
  and cash equivalents                            (996)        (502)        4,526 
 Cash and cash equivalents at beginning 
  of period                                      15,553       10,017       10,017 
 Exchange gain on cash and cash 
  equivalents                                       440          625        1,010 
                                            -----------  -----------  ----------- 
 Cash and cash equivalents at end 
  of period                                      14,997       10,140       15,553 
                                            -----------  -----------  ----------- 
 

* Amortisation includes GBP13,000 (2016: GBP67,000) recognised in cost of sales.

YOUGOV PLC

notes to the consolidated interim financial statements

For the six months ended 31 January 2017

   1          GENERAL INFORMATION 

YouGov plc and subsidiaries' ('the Group') principal activity is the provision of market research. The market research industry is subject to seasonal fluctuations, with peak demand in the second half of the Group's financial year.

YouGov plc is the Group's ultimate parent company. It is incorporated and domiciled in Great Britain. The address of YouGov plc's registered office is 50 Featherstone Street, London, EC1Y 8RT. YouGov plc's shares are listed on the Alternative Investment Market.

YouGov plc's consolidated interim financial statements are presented in Pounds Sterling (GBP), which is also the functional currency of the parent company.

These condensed consolidated interim financial statements have been approved for issue by the Board of Directors on 27 March 2017.

This consolidated interim financial information for the six months ended 31 January 2017 does not comprise statutory accounts within the meaning of Section 434 of the Companies Act 2006.

Statutory accounts for the year ended 31 July 2016 were approved by the Board on 10 October 2016 and delivered to the Registrar of Companies. The report of the auditors on those

accounts was unqualified, did not contain an emphasis of matter paragraph and did not contain

any statement under section 498 of the Companies Act 2006. The consolidated financial statements of the Group for the year ended 31 July 2016 are available from the Company's registered office or website (www.yougov.com).

This consolidated interim financial information is unaudited and not reviewed by the auditors.

   2          FORWARD LOOKING STATEMENTS 

Certain statements in this interim report are forward looking. Although the Group believes that the expectations reflected in these forward looking statements are reasonable, we can give no assurance that these expectations will prove to have been correct. As these statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by these forward looking statements.

We undertake no obligation to update any forward-looking statements whether as a result of new information, future events or otherwise.

   3          BASIS OF PREPARATION 

This consolidated interim report for the six months ended 31 January 2017 has been prepared in accordance with the Disclosure and Transparency Rules of the Financial Services Authority and IAS 34 'Interim financial reporting' as adopted by the European Union. The consolidated interim report should be read in conjunction with the annual financial statements for the year ended 31 July 2016, which has been prepared in accordance with IFRS's as adopted by the European Union.

Accounting policies

The accounting policies applied are consistent with those of the Annual Financial Statements for the year ended 31 July 2016, as described in those Annual Financial Statements.

Accounting estimates and judgements

The preparation of interim financial information requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amount of income, expense, assets and liabilities. The significant estimates and judgements made by management were consistent with those applied to the consolidated financial statements for the year ended 31 July 2016.

Risks and uncertainties

The principal strategic level risks and uncertainties affecting the group remain those set out in the Strategic Report on pages 38 and 39 of the 2016 Annual Report.

The Chief Executive's Review in this interim report include comments on the outlook for the remaining six months of the financial year.

   4             SEGMENTAL ANALYSIS 

The Board of Directors (which is the "chief operating decision maker") primarily reviews information based on product lines, Custom Research, Data Products & Data Services, with supplemental geographical information.

 
                                    Custom   Data Products   Data Services   Unallocated      Group 
                                  Research 
                                   GBP'000         GBP'000         GBP'000       GBP'000    GBP'000 
 For the six months to 
  31 January 2017 (Unaudited) 
 Revenue                            29,639          10,996          10,976         (248)     51,363 
 Cost of sales                     (6,773)         (1,887)         (2,131)          (25)   (10,816) 
                                ----------  --------------  --------------  ------------  --------- 
 Gross profit                       22,866           9,109           8,845         (273)     40,547 
 Operating expenses               (19,378)         (6,342)         (6,352)       (2,806)   (34,878) 
                                ----------  --------------  --------------  ------------  --------- 
 Operating profit/(loss) 
  before amortisation of 
  intangible assets and 
  exceptional items                  3,488           2,767           2,493       (3,079)      5,669 
 Amortisation of intangible 
  assets                                                                                    (3,103) 
 Exceptional items                                                                            (103) 
                                                                                          --------- 
 Operating profit                                                                             2,463 
 Share of post-tax profits                                                                        - 
  in associates 
 Finance income                                                                                 390 
 Finance costs                                                                                (337) 
                                                                                          --------- 
 Profit before taxation                                                                       2,516 
 Taxation                                                                                   (1,047) 
                                                                                          --------- 
 Profit after taxation                                                                        1,469 
                                                                                          --------- 
 
 Other segment information 
 Depreciation                          365              57              85            59        566 
                                ----------  --------------  --------------  ------------  --------- 
 
 For the six months to 
  31 January 2016 (Unaudited) 
 Revenue                            25,734           7,704           8,083             -     41,521 
 Cost of sales                     (6,826)         (1,424)         (1,771)             -   (10,021) 
                                ----------  --------------  --------------  ------------  --------- 
 Gross profit                       18,908           6,280           6,312             -     31,500 
 Operating expenses               (16,166)         (4,422)         (4,271)       (2,367)   (27,226) 
                                ----------  --------------  --------------  ------------  --------- 
 Operating profit/(loss) 
  before amortisation of 
  intangible assets and 
  exceptional items                  2,742           1,858           2,041       (2,367)      4,274 
 Amortisation of intangible 
  assets                                                                                    (2,513) 
 Exceptional items                                                                             (20) 
                                                                                          --------- 
 Operating profit                                                                             1,741 
 Share of post-tax profits 
  in associates                                                                                   4 
 Finance income                                                                                 221 
 Finance costs                                                                                 (39) 
                                                                                          --------- 
 Profit before taxation                                                                       1,927 
 Taxation                                                                                     (653) 
                                                                                          --------- 
 Profit after taxation                                                                        1,274 
                                                                                          --------- 
 
 Other segment information 
 Depreciation                          247              50              59            44        400 
                                ----------  --------------  --------------  ------------  --------- 
 
   4             SEGMENTAL ANALYSIS (continued) 

Supplementary information by geography

 
                              Six months to 31              Six months to 31 
                           January 2017 (Unaudited)      January 2016 (Unaudited) 
                                           Adjusted^                     Adjusted^ 
                                           operating                     operating 
                           Revenue     profit/(loss)     Revenue     profit/(loss) 
                           GBP'000           GBP'000     GBP'000           GBP'000 
 UK                         12,538             3,087      11,561             2,546 
 USA                        19,650             4,279      15,204             3,261 
 Germany                     5,287               240       3,866                25 
 Nordic                      4,615               711       3,679               386 
 Middle East                 7,538             1,184       6,508             1,051 
 France                      1,047                94         740                 1 
 Asia Pacific                2,342             (571)       1,226             (179) 
 Intra-group revenues 
  / 
  unallocated costs        (1,654)           (3,355)     (1,263)           (2,817) 
                        ----------  ----------------  ----------  ---------------- 
 Group                      51,363             5,669      41,521             4,274 
                        ----------  ----------------  ----------  ---------------- 
 

^Operating profit/(loss) before amortisation of intangible assets and exceptional items.

   5          EXCEPTIONAL ITEMS 
 
                                        Unaudited    Unaudited      Audited 
                                         6 months     6 months   Year ended 
                                               to           to 
                                       31 January   31 January      31 July 
                                             2017         2016         2016 
                                          GBP'000      GBP'000      GBP'000 
 Restructuring costs                          103           56        1,086 
 Legal costs                                    -            -          157 
 Acquisition related (income)/costs             -         (31)        (130) 
 Change in accounting estimation 
  - contingent consideration                    -          (5)          (5) 
 Total exceptional costs                      103           20        1,108 
                                      -----------  -----------  ----------- 
 

Restructuring costs in the period comprise GBP103,000 resulting from the transfer of Operations in the US to the Operations Shared Service Centre based in Romania. In the prior year the rationalisation of the German Custom and Operations teams was announced and GBP550,000 was provided at the yearend for the anticipated cost. These rationalisations are progressing as planned and GBP279,000 of payments have been made in the period in respect of these rationalisations.

Restructuring costs in the prior period relate to the restructuring of the Group's software development team (GBP33,000) and the reorganisation of the management structure of the German (GBP16,000) and US (GBP7,000) businesses.

The acquisition related income in the prior period is in respect of the acquisition of Decision Fuel comprising a GBP50,000 reduction in contingent deemed staff costs net of GBP19,000 of transaction costs.

The change in estimated contingent consideration in the prior period is in respect of the Decision Fuel acquisition.

   6          TAXATION 
 
                                       Unaudited    Unaudited      Audited 
                                        6 months     6 months   Year ended 
                                              to           to 
                                      31 January   31 January      31 July 
                                            2017         2016         2016 
                                         GBP'000      GBP'000      GBP'000 
 Current taxation charge                     795          926        2,256 
 Deferred taxation charge/(credit)           252        (273)        (145) 
                                     -----------  -----------  ----------- 
 Total income statement tax charge         1,047          653        2,111 
                                     -----------  -----------  ----------- 
 
   7          EARNINGS PER SHARE 
 
                                          Unaudited    Unaudited      Audited 
                                           6 months     6 months   Year ended 
                                                 to           to 
                                         31 January   31 January      31 July 
 Number of shares                              2017         2016         2016 
 Weighted average number of shares 
  during the period ('000 shares): 
         - Basic                            104,570      103,614      103,944 
         - Dilutive effect of options         4,001        3,028        3,361 
         - Diluted                          108,571      106,642      107,305 
 Basic earnings per share (in 
  pence)                                       1.4p         1.2p         3.3p 
 Adjusted basic earnings per share 
  (in pence)                                   4.2p         3.4p         8.8p 
 Diluted earnings per share (in 
  pence)                                       1.4p         1.2p         3.2p 
 Adjusted diluted earnings per 
  share (in pence)                             4.0p         3.3p         8.5p 
                                        -----------  -----------  ----------- 
 
 The adjustments have the following 
  effect: 
 
 Basic earnings per share                      1.4p         1.2p         3.3p 
 Amortisation of intangible assets             3.0p         2.4p         5.3p 
 Share based payments                          0.6p         0.5p         1.1p 
 Exceptional items                             0.1p            -         1.0p 
 Tax effect of the above adjustments         (0.9p)       (0.7p)       (1.9p) 
                                        -----------  -----------  ----------- 
 Adjusted basic earnings per share             4.2p         3.4p         8.8p 
                                        -----------  -----------  ----------- 
 
 
 Diluted earnings per share                    1.4p         1.2p         3.2p 
 Amortisation of intangible assets             2.8p         2.3p         5.1p 
 Share based payments                          0.6p         0.5p         1.0p 
 Exceptional items                             0.1p            -         1.0p 
 Tax effect of the above adjustments         (0.9p)       (0.7p)       (1.8p) 
                                        -----------  -----------  ----------- 
 Adjusted diluted earnings per 
  share                                        4.0p         3.3p         8.5p 
                                        -----------  -----------  ----------- 
 
   8          DIVID 

On 12 December 2016 a final dividend in respect of the year ended 31 July 2016 of GBP1,470,000 (1.4p per share) (2015: GBP1,042,000 (1.0p per share)) was paid to shareholders. No interim dividend is proposed in respect of the period (2016: GBPnil).

   9          GOODWILL, INTANGIBLE ASSETS, PROPERTY, PLANT AND EQUIPMENT 
 
                                                    Other   Property, 
                                               intangible   plant and 
                                    Goodwill       assets   equipment 
                                     GBP'000      GBP'000     GBP'000 
 Carrying amount at 31 July 2015      35,793       10,352       2,973 
 Additions: 
   Separately acquired                     -        1,085         322 
   Internally developed                    -        1,147           - 
 Amortisation and depreciation             -      (2,580)       (400) 
 Disposals                                 -            -           - 
 Net exchange differences              3,023          445         196 
                                   ---------  -----------  ---------- 
 Carrying amount at 31 January 
  2016                                38,816       10,449       3,091 
 Additions: 
   Separately acquired                     -        1,440         681 
   Internally developed                    -        1,408           - 
 Amortisation and depreciation             -      (2,987)       (419) 
 Disposals                                 -            -         (7) 
 Net exchange differences              3,585          429         222 
 Carrying amount at 31 July 2016      42,401       10,739       3,568 
 Additions: 
   Separately acquired                     -        1,571         383 
   Internally developed                    -        1,405           - 
 Amortisation and depreciation             -      (3,116)       (566) 
 Disposals                                 -            -           - 
 Net exchange differences              1,783          297         160 
                                   ---------  -----------  ---------- 
 Carrying amount at 31 January 
  2017                                44,184       10,896       3,545 
                                   ---------  -----------  ---------- 
 

In accordance with the Group's accounting policy, the carrying values of goodwill and other intangible assets are reviewed for impairment at each balance sheet date. A full impairment test is undertaken at each financial year end and a review for indicators of impairment is undertaken at the end of each interim period and an impairment test undertaken if required. The last full annual impairment review was undertaken as at 31 July 2016. The loss incurred in Asia Pacific is considered to be an indicator of impairment, therefore an impairment test in respect of the goodwill and other intangible assets relating to the Asia Pacific business unit was undertaken as at 31 January 2017 based on updated forecasts. After considering reasonable possible changes in key assumptions and performing sensitivity analysis, the review showed that sufficient headroom existed between the carrying value of goodwill and other intangible assets relating to the Asia Pacific business unit and the net present value of future cash flows derived from those assets, and therefore these assets are deemed not to be impaired.

   9          GOODWILL, INTANGIBLE ASSETS, PROPERTY, PLANT AND EQUIPMENT (continued) 

Other intangible assets are analysed as follows:

 
 
                                             Software     Customer       Patents 
                             Consumer    and software    contracts    and trade-   Develop-ment 
                                panel    develop-ment    and lists         marks          costs     Total 
                              GBP'000         GBP'000      GBP'000       GBP'000        GBP'000   GBP'000 
 Carrying amount 
  at 31 July 2015               2,197           5,589        1,849           466            251    10,352 
 Additions: 
   Separately acquired            871             189            -             3             22     1,085 
   Internally developed             -           1,147            -             -              -     1,147 
 Total additions                  871           1,336            -             3             22     2,232 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations            -            (62)        (235)          (89)              -     (386) 
   Separately acquired          (687)           (359)            -           (1)           (70)   (1,117) 
   Internally developed             -         (1,074)            -             -            (3)   (1,077) 
 Total Amortisation             (687)         (1,495)        (235)          (90)           (73)   (2,580) 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Net exchange differences         138             118          153            23             13       445 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount 
  at 31 January 
  2016                          2,519           5,548        1,767           402            213    10,449 
 Reclassifications                  -              80            -             -           (80)         - 
 Additions: 
   Separately acquired          1,108             202            -            46             84     1,440 
   Internally developed             -           1,408            -             -              -     1,408 
 Total additions                1,108           1,610            -            46             84     2,848 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations            -            (66)        (230)          (80)              -     (376) 
   Separately acquired          (887)           (213)            -           (2)           (96)   (1,198) 
   Internally developed             -         (1,416)            -             -              3   (1,413) 
 Total Amortisation             (887)         (1,695)        (230)          (82)           (93)   (2,987) 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Net exchange differences         174              93          130            25              7       429 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount 
  at 31 July 2016               2,914           5,636        1,667           391            131    10,739 
 Additions: 
   Separately acquired          1,364             190            -            17              -     1,571 
   Internally developed             -           1,405            -             -              -     1,405 
 Total additions                1,364           1,595            -            17              -     2,976 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations            -           (109)        (281)          (87)              -     (477) 
   Separately acquired        (1,052)           (214)            -           (2)           (44)   (1,312) 
   Internally developed             -         (1,327)            -             -              -   (1,327) 
 Total Amortisation           (1,052)         (1,650)        (281)          (89)           (44)   (3,116) 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Net exchange differences         106              86           95             7              3       297 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount 
  at 31 January 
  2017                          3,332           5,667        1,481           326             90    10,896 
                            ---------  --------------  -----------  ------------  -------------  -------- 
 
   10         SHARE CAPITAL 
 
                                       Share 
                         Number of   capital 
                            shares   GBP'000 
 At 31 January 2016    104,260,531       209 
 Issue of shares            38,521         - 
 At 31 July 2016       104,299,052       209 
 Issue of shares           730,514         1 
                      ------------  -------- 
 At 31 January 2017    105,029,566       210 
                      ------------  -------- 
 

The company has only one class of share. The par value of each share is 0.2p. All issued shares are fully paid. Shares issued in the year were in respect of the exercise of 648,447 share options at nil cost per share and 82,067 share options at GBP1.645 per share.

   11         FAIR VALUES OF FINANCIAL ASSETS AND FINANCIAL LIABILITIES 

Where market values are not available, fair values of financial assets and financial liabilities have been calculated by discounting expected future cash flows at prevailing interest rates and by applying year end foreign exchange rates.

Primary financial instruments held or issued to finance the Group's operations:

 
                                      31 January 2017                31 January 2016 
                                          Unaudited                      Unaudited 
                                     Book value   Fair value        Book value   Fair value 
                                        GBP'000      GBP'000           GBP'000      GBP'000 
 Trade and other receivables             29,304       29,304            24,303       24,303 
 Cash and cash equivalents               14,997       14,997            10,140       10,140 
 Trade and other payables              (17,269)     (17,269)          (12,270)     (12,270) 
                               ----------------  -----------  ----------------  ----------- 
 
 
 

Fair value estimation

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined as follows:

   --      Quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1). 

-- Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from prices) (Level 2).

-- Inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).

 
                                   31 January 2017                     31 January 2016 
                                       Unaudited                           Unaudited 
                            Level    Level    Level    Total    Level    Level    Level    Total 
Liabilities                     1        2        3                 1        2        3 
                          GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000 
Contingent consideration        -        -        -        -        -        -        -        - 
                          -------  -------  -------  -------  -------  -------  -------  ------- 
 

The following table presents the changes in Level 3 instruments.

 
                                          Unaudited     Unaudited 
                                        6 months to   6 months to 
                                         31 January    31 January 
 Contingent consideration                      2017          2016 
                                            GBP'000       GBP'000 
 Balance at 1 August                              -            36 
 Recognised in the income statement               -          (36) 
 Balance at 31 January                            -             - 
                                      -------------  ------------ 
 
   12         TRANSACTIONS WITH DIRECTORS AND OTHER RELATED PARTIES 

During the period, YouGov provided GBP170,000 of research services to SMG Insight Limited and was charged GBP20,000 for research services by SMG Insight Limited. As at 31 January 2017, GBP163,000 was receivable from SMG Insight Limited in respect of these services and GBP11,000 was payable.

As at 31 January 2017, Rosamund Shakespeare, the wife of Stephan Shakespeare, held 559,404 ordinary shares in the Company.

Other than emoluments, there were no other transactions with Directors during the period.

Trading between YouGov plc and group companies is excluded from the related party note as this has been eliminated on consolidation.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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March 27, 2017 02:00 ET (06:00 GMT)

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