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| Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
|---|---|---|---|---|---|
| Wpp Plc | LSE:WPP | London | Ordinary Share | JE00B8KF9B49 | ORD 10P |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| 10.20 | 1.28% | 806.60 | 806.40 | 806.80 | 809.80 | 800.00 | 802.00 | 568,502 | 12:31:52 |
| Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
|---|---|---|---|---|---|
| Advertising Agencies | 14.84B | 110.4M | 0.1027 | 78.44 | 8.66B |
TIDMWPP
RNS Number : 2984X
WPP PLC
20 February 2017
FOR IMMEDIATE RELEASE 20 February 2017
WPP PLC ("WPP")
Ogilvy & Mather acquires stake in Eightytwenty in Ireland
WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited ("Eightytwenty"), market leader in the Irish digital communications industry.
Dublin-based Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.
Ogilvy & Mather and Eightytwenty have been working together since 2015. This acquisition will bring new capabilities in creative, digital performance and technology to Ogilvy & Mather's local and international clients.
WPP's digital revenues were over US$7 billion in 2015, representing 37% of total Group revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. In Ireland, WPP companies (including associates) generate revenues of nearly US$75 million and employ over 500 people.
Contact:
Feona McEwan, WPP +44(0) 207 408 2204
Chris Wade, WPP
This information is provided by RNS
The company news service from the London Stock Exchange
END
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(END) Dow Jones Newswires
February 20, 2017 04:20 ET (09:20 GMT)
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