Admission to PLUS

    22/12/2008

                                  Secora Plc                                   
                          (`Secora' or `The Company')                          
                               Admission to PLUS                               

The directors of Secora Plc, the investment company focused on the development
of consumer lifestyle brands in the entertainment, leisure, fashion and health
& beauty sectors are pleased to announce the Company's entire issued share
capital has today been admitted to trading on PLUS.

REASONS FOR APPLICATION TO PLUS

The company has chosen to move from AIM to PLUS as the Board believes that PLUS
Markets offers an appropriate capital market for companies of Secora's size and
will also offer a suitable trading platform for shareholders.

APPLICATION DETAILS

TYPE OF ISSUE:               Introduction
ORDINARY SHARES IN ISSUE:    11,375,000 Ordinary shares
PAR VALUE:                   5p
SECTOR CLASSIFICATION:       Investment Company
EXPECTED START PRICE:        4p
MARKET CAP ON ADMISSION:     GBP 455,000
CORPORATE ADVISOR:           Rivington Street Corporate Finance
PRINCIPAL ACTIVITIES:        Investing in brands, lifestyle, entertainment, 
                             fashion, health and beauty.

OVERVIEW

Secora has two main investments.

Through its investment held via Old Vic Productions Plc, it owns a stake in
'Billy Elliott the Musical' which gives Secora the right to a share of profits
and royalties recorded by the production. The show is performing
satisfactorily.

Secora owns a 22% stake in perfume company Miller Harris. Miller Harris is a
specialist luxury, independent fragrance house in the UK producing fragrances
and ancillary products under the Miller Harris brand (website

www.millerharris.com). The business was founded in 2000 by Lyn Harris and
currently trades through three retail stores in London, one store in Nottingham
and concessions in several department stores in London, New York and Paris. For
the 12 months ended 31 March 2007 Miller Harris generated sales of GBP1.3m and
a loss before tax of GBP0.3m. The funds invested by Secora will be used to
support Miller Harris' strategy to become a leading international fragrance
house through developing its retail-arm along with investment in online and
mail order sales.

The Company has lent Young and Pure Limited GBP125, 000 and Associate Nails
(UK) Limited GBP185, 000. The loans attract interest at a rate of Barclay's
base rate plus 2% and both loans and interest are guaranteed by Richard
Thompson.

At the year end to March 2008, the company had cash balances of GBP887,582 of
which a significant amount has been invested in Miller Harris Limited.

DIRECTORS

RUPERT HORNER - FINANCE DIRECTOR
Rupert qualified as a chartered accountant with KPMG in 1987 and has worked
with Richard Thompson, a previous director of Secora Plc, since 1988. He
assisted Richard Thompson in the purchase of the Jaeger and Viyella businesses
from Coats Viyella in 2003, realizing a significant profit from the subsequent
sale of the businesses. Rupert has previous experience as a finance director of
several public companies.

MARCUS YEOMAN - NON-EXECUTIVE CHAIRMAN
Marcus, aged 45, has 20 years experience as a director of small companies. He
is currently a non-executive director of Diamond Lifestyle Holdings Plc, Z
Group Plc, Storyboard Assets and Bright Futures Plc. Marcus offers experience
in stock broking and mergers and acquisitions and has a broad network of
contacts in the media, entertainment and consumer sectors as well as in the
financial markets.

PREVIOUS DIRECTORSHIPS

The Directors currently hold the following directorships and have held the
following directorships within the five years prior to the date of this
announcement:

Name of Director     Current Directorships         Previous Directorships   
                                                                             
Marcus Yeoman        Bright Futures Group plc      NCI Solutions Ltd        
                
                     Enables IT Limited            Northern Bear plc        
                                                                             
                     Powamatique Limited           Pacemaker EV Ltd         
                                                                             
                     Secora plc                    Powabyke Ltd             
                                                                             
                     South American Mineral        Diamond Lifestyle        
                     Exploration Ltd               Holdings plc             
                                                                             
                     Springtime Consultants Ltd                              
                                                                         
                     Z Group plc                                        
                     
                     Green Growth Capital                               
                                                                             
Rupert Horner        Magnolia Capital Limited      Starnevesse Limited      
                                                                             
                     Chorlton Capital Limited      TMG Capital Finance Limited      
                                                                     
                     Tigerhawk Trading Limited                          
                                                                             
                     Content World Limited                              
                                                                             
                     Secora Plc                                         
                                                                             
                     Frostfrench Holdings Limited                                
                                                                    

Directors Shareholdings

Name of Director          Shareholding              % of Issued Share Capital
                                                                             
Rupert Horner*            143,000                   1.25                     
                                                                             
Marcus Yeoman**           113,000                   0.99                     

* Rupert Horner holds 125,000 shares through Magnolia Capital Limited which is
100% owned by Rupert Horner and his wife. He also holds 18,000 shares through
Charles Stanley Securities

** Marcus Yeoman holds his shares through a Brewin Dolphin nominee account,
Giltspur nominees. 70,700 is held by his SIPP account at Brewin Dolphin while
the remaining is held by his wife Mrs. C. Yeoman through Giltspur Nominees.

SIGNIFICANT SHAREHOLDERS

Gallanta Investments Ltd*       17.6%

Schroder Investment Management  17.3%

Global Asset Management         15.1%

J H K George                     8.0%

M Flitton                        4.5%

AXA Framlington                  4.0%

A W Oliver                       3.6%

* Gallanta Investments Limited is 100% owned by Amphitrite Limited, which in
turn is 100% owned by Richard Thompson.

RISK FACTORS

In addition to all other information set out the following specific factors
should be considered carefully in evaluating whether to make an investment in
the Company. If you are in any doubt about the action you should take, you
should consult a personal adviser authorised under the Financial Services and
Markets Act 2000 who specialises in advising on the acquisition of shares and
other securities prior to making any investment.

The Directors believe the following risks to be the most significant for
potential investors. However, the risks listed do not necessarily comprise all
those associated with an investment in the Company. In particular, the
Company's performance may be affected by changes in market or economic
conditions and in legal, regulatory and tax requirements.

If any of the following risks were to materialise, the Company's business,
financial condition, results or future operations could be materially adversely
affected. In such cases, the market price of the Ordinary Shares could decline
and an investor may lose part or all of his investment. Additional risks and
uncertainties not presently known to the Directors, or which the Directors
currently deem immaterial, may also have an adverse effect upon the Company.

The list below is not exhaustive, nor is it an explanation of all the risk
factors involved in investing in the

Company and nor are the risks set out in any order of priority.

1. The Company's success will depend on the retention of its Directors, and any
   future management team, and on its ability to continue to attract and retain
   highly skilled and qualified personnel. There can be no assurance that the
   Company will retain the services of any of its Directors;

2. Not withstanding the fact that the Ordinary Shares are to be traded through
   the PLUS-quoted market, this should not be taken as implying that there will be
   a "liquid" market in the Ordinary Shares. An investment in the Ordinary Shares
   may thus be difficult to realise. The value of the Ordinary Shares may go down
   as well as up. Investors may therefore realise less than their original
   investment, or sustain a total loss of their investment;

3. The Company's continued membership of PLUS is entirely at the discretion of
   PLUS;

4. PLUS is not AIM or the Official List. Consequently, it may be more difficult
   for an investor to sell his or her Ordinary Shares and he or she may receive
   less than the amount paid. The market price of the Ordinary Shares may not
   reflect the underlying value of the Company's net assets or operations;

5. The share prices of public companies are often subject to significant
   fluctuations. In particular, the market for shares in smaller public companies
   is less liquid than for larger public companies. Consequently, the Company's
   share price may be subject to greater fluctuation and the Ordinary Shares may
   be difficult to sell;

6. The bid-offer spread of the Ordinary Shares may be significant. It may be
   difficult to trade in the Ordinary Shares: they are classed as "penny shares"
   under FSA rules (as the bid offer spread may be more than 10 per cent and the
   market capitalisation will be under £100 million following Admission). The
   price quoted on PLUS is the mid-market price;

7. The Company may need to raise funds in the future, either to fund
   preliminary investigation and due diligence, to invest in or acquire other
   companies or to raise further working or development capital. There is no
   guarantee that the then prevailing market conditions will allow for such a
   fundraising or that new investors will be prepared to subscribe for Ordinary
   Shares at the same price as the price paid by an investor, or higher.
   Shareholders may be materially diluted by any further issue of Ordinary Shares
   by the Company;

8. Any changes to the market trading environment, in particular the PLUS Rules,
   could, for example, affect the ability of the Company to maintain a trading
   facility on PLUS.

The Directors of the Issuer accept responsibility for this announcement.

                                     --ENDS--

Contact Details

COMPANY

Marcus Yeoman - Chairman
Rupert Horner - Finance Director
Tel: [phone]

CORPORATE ADVISOR
Rivington Street Corporate Finance

Monisha Varadan
Tel: [phone]

Leo Godsall
Tel: [phone]

END