Advertising Commitment

RNS Number:3346M
Screen FX PLC
23 January 2008


Press Release                                                   23 January 2008





                                  ScreenFX plc



                          ("ScreenFX" or "the Group")

        (to be renamed Vision Media Group (International) plc or "VMG")



                 National screen advertising 10 year commitment

                      with outdoor advertising contractor



ScreenFX plc (AIM:SFX), the digital advertising and communications specialist,
announces that, as Vision Media Group (International) plc ("VMG"), the Group has
agreed a ten year commitment with one of the world's leading outdoor advertising
contractors ("the contractor") for the procurement of advertising across VMG's
country-wide mall network of digital screens.



The contractor anticipates that the Group's portfolio of approximately 300
screens across 24 shopping malls will deliver significant annual net advertising
income for VMG through a revenue share agreement over the duration of the
contract.



VMG will also receive one-off up-front guaranteed payments from the contractor
in exchange for its right to gain exclusive access to VMG's substantial
portfolio of convenience store sites across the country for the purpose of
installing traditional free-standing road-side six-sheet poster units.  The
contractor will take responsibility for the procurement of any necessary
planning permissions, sourcing the poster units, and installing and maintaining
the units throughout the duration of the contract.



This contract is subject to certain service level agreements being agreed over
the course of the next four weeks. It includes an incentive to the contractor to
over achieve on malls sales targets such that in the first year the contractor
is entitled to receive shares in VMG of 5% of the equity in the event that net
sales revenue exceeds the agreed target.  In addition in the second and third
year, in the event that targets are exceeded, the contractor is entitled to
receive 10% of the value of VMG's net revenue sales targets in shares of the
Company.  In aggregate, over the three year period, the maximum amount of shares
available under this incentive scheme to the contractor will be capped at 29.9%
of VMG's equity.



Executive Chairman, Mike Cottman, said: "This agreement is the culmination of
the hard work undertaken by both ScreenFX and Screen Media Networks, the two
companies that have come together to form VMG.  This is the first time that a
smaller digital company has secured the endorsement of one of the leading
outdoor advertising players in the UK.  The contractor has shown tremendous
confidence in our shopping mall and convenience store portfolios and their
expectations are exciting for what this will mean financially to us.



"We believe that as a result of this contract, VMG will benefit from in excess
of £2.5 million of gross margin from the first full year of operations under
this contract.  This landmark announcement represents the point at which the
major restructuring and turnaround of the business, a process undertaken
throughout 2007, is now approaching its completion stage.  Whilst we have much
to do in execution terms over the balance of 2008, we can now focus on delivery
and becoming a successful and profitable outdoor media contractor in our own
right.  We would like to take this opportunity to thank our institutional
investors for their continued support throughout this period of transition."

- Ends -

For further information:
ScreenFX plc
Mike Cottman, Executive Chairman                       Tel: [phone]
[e-mail]                                     www.screenfx.com

Seymour Pierce Limited
Stuart Lane / John Depasquale, Corporate Finance       Tel: [phone]
[e-mail]                           www.seymourpierce.com

Media enquiries:
Abchurch
Henry Harrison-Topham / Gareth Mead                    Tel: [phone]
[e-mail]                            www.abchurch-group.com



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            The company news service from the London Stock Exchange
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