Market Update

 

TIDMIMJ 
 
RNS Number : 9606C 
imJack PLC 
24 November 2009 
 
 
 
imJack Plc 
("imJack" or the "Company") 
 
 
Trading Update 
and Working Capital Requirement 
 
 
imJack plc (AIM: IMJ), the digital networking and media business, is today 
providing an update on the Company's business model, new marketing brand and 
working capital position. 
 
 
Market Opportunity 
 
 
The use of social networks, such as Facebook, by school children is high and 
continues to rise. The majority of social networks used by children are not 
secure and therefore not suitable for use in an educational environment. In 
light of this broader market opportunity, the Company has worked closely with 
schools and the SSAT over the past year and as a result has developed 
a recognised and accredited secure social network platform for schools, 
previously referred to as the imJack technology platform. 
 
 
The Company's newly appointed editorial, technological and creative team has 
recently rebranded this educational platform "Kwercus". 
 
 
New Business Model 
 
 
The change in the Company's business strategy, which was first announced on 28 
August 2009 has now been completed. This is a shift from supplying the software 
free of charge and seeking to generate revenue from advertising sales. The 
revised business strategy seeks to charge for the Company's technology platform 
and generate recurring revenues. 
 
 
Four key streams of recurring revenues have been identified: 
 
 
  *  Base platform subscription revenues. 
  *  The sale of additional applications available as enhancements to the base 
  platform, such as parental engagement tools and content bundles. 
  *  Advertising, sponsorship and e-commerce revenues. 
  *  Consultancy and support services. 
 
This model is being developed to be scalable both on a national level and 
globally. The Company's initial focus will be on the generation of subscription 
revenues through the roll out of the Kwercus platform into a significant number 
of primary and secondary schools. A strategic marketing campaign is already 
underway and more events are planned to gain revenues from schools signing up to 
the Kwercus platform. 
 
 Trading Update 
 
 
Further to the announcement made on 7 September 2009, in respect of the 
consultancy agreement with Professor Tanya Byron, Anthony Lilley and Samantha 
Richards (together "TAS") (the "Consultancy Agreement") and the subsequent 
announcement on 7 October 2009 in respect of the appointment of Anthony Lilley 
as Acting Chief Executive of the Company a number of key operational and 
marketing activities have now been initiated and are summarised below: 
 
 
  *  A national, "Kwercus" branded survey into the use of social networking by 
  parents and children was completed in November 2009. 
  *  Under the leadership of Professor Byron and other prominent educationalists, the 
  Company has sought to create a national public debate on the potential of secure 
  social networking in schools. 
  *  The rebranding of the product and launching of www.kwercus.com, which marked the 
  beginning of the Company's national marketing and sales campaign took place 
  earlier this month. 
  *  The formal nationwide launch of Kwercus has been planned for January 2010 
 
In addition, the Company is pleased to announce that it is in advanced 
discussions with a major national organisation for the national roll out of the 
Kwercus product, albeit the nature of the contract, if ultimately received, is 
yet to be finalised. 
 
 
Anthony Lilley, Acting Chief Executive of imJack plc, said: "We have identified 
a national need for Kwercus in schools to provide safety and security, as well 
as significant educational advantages, to children using the internet. The Board 
of imJack is convinced that the market opportunity for Kwercus is immense, not 
only in the UK but globally." 
 
 
Under the terms of the Consultancy agreement a bonus payment would fall due to 
TAS if the imJack platform had been installed in 4,000 schools by 30 November 
2009. This bonus was based primarily on the possibility of the potential swine 
flu pandemic requiring the immediate installation of a universal communication 
platform in all schools. As a result of the fact this did not occur, this 
initial target will not be met. 
 
 
Working Capital 
 
 
The Company announced on 7 September 2009 that it was "exploring a number of 
opportunities which would result in further working capital being generated". In 
the meantime a loan facility has been provided by Jeffrey Morris, a substantial 
shareholder in the Company the details of which were contained in the Company's 
RNS announcement dated 19 May 2009 (the "Loan Facility").  The Company has, to 
date, drawn down GBP350,000 under the Loan Facility and served notice on Mr 
Morris of its intention to draw down the balance of GBP150,000 by 31 December 
2009.  As the Company has not generated sufficient revenue, it is reliant in the 
short term on Mr Morris' ability to provide funds under the Loan Facility on a 
timely basis. 
 
 
Following the review outlined above, in addition to the funds to be provided 
under the Loan Facility, the Directors believe that the Company now requires 
further funds to provide working capital to implement the revised business 
model, to launch the Kwercus brand and to strengthen the balance 
sheet.  Accordingly, the Directors intend to raise further funds by the end of 
January 2010. 
 
 
Should the Company be unsuccessful in raising these funds, this will have a 
material adverse effect on the Company's financial position and operations.In 
the absence of a successful fundraise, the Company will seek to explore 
alternative strategies for raising funds. In the event that such activities are 
not successful the Company will not be able to continue trading in its current 
form.  There can be no guarantee that such funding will be available. 
 
 
Further announcements will be made in due course. 
 
 
For further information, please contact: 
 
 
+--------------------------------------------------+---------------------+ 
| imJack Plc                                       |   Tel: [phone] | 
| Anthony Lilley, Acting CEO                       |      www.imjack.com | 
|                                                  |                     | 
+--------------------------------------------------+---------------------+ 
| Strand Hanson Limited (Nomad)                    |  Tel: [phone] | 
| James Harris / Paul Cocker                       |                     | 
|                                                  |                     | 
+--------------------------------------------------+---------------------+ 
| Daniel Stewart & Company Plc (Broker)            |  Tel: [phone] | 
| Martin Lampshire / Stewart Dickson               |                     | 
|                                                  |                     | 
+--------------------------------------------------+---------------------+ 
| Rawlings Financial PR Limited                    |   Tel: [phone] | 
| Catriona Valentine                               |                     | 
|                                                  |                     | 
+--------------------------------------------------+---------------------+ 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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