Update on Asia Expansion

i-mate plc
20 June 2007


For immediate release                                             20 June 2007

                                  i-mate plc

                            i-mate arrives in Asia

   Exceptional Windows Mobile(R) devices and Innovative solutions expected to
              appeal to high value customers throughout the region

i-mateTM (London AIM: IMTE), the global specialist in Microsoft Windows
Mobile(R) devices and software applications, announced today at CommunicAsia
2007, their plans to offer exceptional mobile devices and highly innovative
solutions to customers throughout Asia.

Working in partnership with some of the world's largest networks and
distributors, i-mate has secured market-leading positions in several regions
including Eastern and Western Europe, Middle East, Africa and Australasia.
Singapore will be the base through which i-mate will spearhead their launch
into key territories across Asia over the coming months.

Jason Lim, Regional Director for Asia Pacific and Japan, Mobile Communication
Business Division, Microsoft Corp, said: "i-mate belongs to a breed of
innovative and forward-thinking solution providers that are harnessing the power
and flexibility of the Windows Mobile operating system. The platform enables a
high level of customization, which means i-mate can deliver tailored solutions
to different segments of their customer base. We're delighted to support
i-mate on their launch into Asia, and look forward to working closely with
them to expand the breadth of device choices for
Windows Mobile."

The highly acclaimed Ultimate range from i-mate will be on offer to customers
throughout the region from Sept 2007. Catering to the differing requirements of
customers, a variety of form factors will be available to choose from with the
6150 and 8150 expected to lead the launch. Housing the latest in mobile device
technology, the Ultimate range will maximise the full potential of local
networks bringing Mobile Operator content and services to life.

"We plan to offer so much more than just Windows Mobile(R) based products of
exceptional quality. Our ability to customise our devices to suit the needs of
individual customers, combined with our innovative software solutions and
extensive support delivers an unrivalled total proposition to our customers,"
said Jim Morrison, CEO, i-mate.

Designed in house by i-mate's leading team of software engineers, i-mate
Suite is a remote device management tool that allows you to remotely configure,
trouble shoot or change the settings on any Windows Mobile 5.0 or 6 device.
Now you can remotely lock down your mobile device, or wipe your personal data if
your mobile is ever lost/stolen. This includes any information on your SD card.
Likewise, updates and revised settings can be remotely sent to any Windows
Mobile(R) 5.0 or 6 powered device, keeping mobile workforces highly productive.

As part of i-mate's total value proposition to channel partners, CommunicAsia
2007 will also mark the launch of i-mate's Customisation and Order Management
Solution (COMS) across the region. i-mate COMS enables partners to develop a
high value tailored solution for their customers in just 10 minutes. The web
based interface ensures i-mate devices are ready to use out of the box,
complete with mobile operator, enterprise, and individual customer preferred
settings. This enables channel partners to deliver built for purpose products
quickly and easily. i-mate COMS also represents an deal platform for partners
to upsell additional services, encourage repeat purchase, and reduce the sales
cycle. With nothing more to pay other than the cost of the i-mate device/s
ordered, this unique service is expected to appeal to Mobile Operators, System
Integrators and Value Added Resellers throughout Asia.

i-mate also offers an extensive range of support to customers via Club i-mate,
the world's largest Windows Mobile user community. From live support online and
software updates through to subsidised content and a 24 month global warranty,
imate plan on becoming the choice of the discerning Windows Mobile device
customer throughout Asia.

Come and visit the i-mate stand at CommunicAsia 2007, 19th-22nd June,
Singapore Expo, see demonstrations of i-mate products and solutions (Stand
2k2-05, Hall 2).

For further information, please contact

Buchanan Communications
Mark Edwards/Jeremy Garcia/Robin Haddrill              Tel: [phone]

About i-mate
i-mate (AIM: IMTE), founded in 2001, is one of the world's leading experts in
the design, development and customisation of Smartphones and Pocket PC's, based
on Microsoft Windows Mobile software.

The compelling mobile content and applications offered on the extensive range of
i-mate devices, backed by an outstanding customer support service, have helped
i-mate to secure market-leading positions in several territories, with product
distribution across the Middle East, USA, Australasia, Africa and many parts of
Europe.

With over 20 individual Windows Mobile based product launches to date, i-mate
have grown rapidly to become a leader in mobile device innovation, crystalised
by the development of their own exclusively designed product range set to
redefine the Windows Mobile category, the new i-mate Ultimate series.

i-mate's cutting edge, customer-centric solutions offer the latest technology
and device features. Customised to local market and individual customer
requirements, i-mate's solution set delivers a clear point of difference for
mobile operator and channel partners, assisting them with the acquisition and
retention of high value customers.

The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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