Ultimate Launch

i-mate plc
10 September 2007





Immediate Release:                                           10th September 2007

                i-mateTM Unveils the Ultimate Mobile Experience
   -i-mate highly anticipated Ultimate range set to change the face of mobile
                                   computing-

GITEX, Dubai, UAE, 8th September 2007 - i-mateTM, the global specialist in
Microsoft(R) Windows Mobile(R) devices and software applications, launches today
two of the highly anticipated Ultimate range to the Middle East - the Ultimate
6150 and Ultimate 8150. The Ultimate range consists of high-end, sophisticated
3G Windows Mobile(R) devices in a variety of form factors designed to suit any
user. The whole range is based on Windows Mobile 6, the latest Windows Mobile(R)
operating system.

i-mate Ultimate is an ever-expanding range of compelling devices each with a
unique i-mate design. Each device is created to provide a powerful combinationof
both phone and PDA technology. From powerful processors, VGA LCD touch screens,
HSDPA connectivity to the unique XGA direct video out, the range is specified to
meet the broad range of needs for all our current and future customers.

"Our new Ultimate product portfolio will range iconic devices specified to meet
the growing demands of technology savvy and business customers and provide the
best specification and form factor mix, with a device to match everyone's
needs," revealed Jack Craine, General Manager MEA and India at i-mateTM. "The
Ultimate device combines sleek design with unbeatable performance and enhanced
specifications that will appeal to business users and gadget-lovers who require
the very best combination of innovation, design and technology within a complete
package - in the form factor of their choice. At i-mateTM, we are determined to
develop products that cater to an individual's unique need and our latest
product offering demonstrates our ability to provide a fantastic array of top
tier mobile devices."

The Ultimate 6150 is a sleek modern PDA form factor with Windows Mobile(R) 6 VGA
touch screen and the Ultimate 8150 has both a VGA touchscreen and dial keypad
with XT9 for simple and speedy text entry. Both devices run on a powerful 520
MHz processor and are HSDPA enabled which brings a powerful personal computing
experience to the i-mateTM Ultimate range improving how business users will be
able to access and manage email on the go.

One of the advanced and exclusive features on the Ultimate devices is XGA direct
video out. This allows users to present Microsoft(R) Office applications and
videos directly from their Ultimate device onto a secondary display. Business
users will find this feature extremely beneficial as they no longer need to take
a laptop into a meeting to do a presentation, but can present directly from the
Ultimate device. Ultimate devices push the boundaries between laptop computers
and the handheld device.

Marianne Roling, EMEA Director, Mobile Communications Business, Microsoft says
"The partnership with Microsoft and i-mateTM has seen the successful growth of
its portfolio over the last four years. i-mate'sTM Ultimate range will bring
Windows Mobile(R) 6 to the hands of its customers and add further value to
i-mate's impressive record of innovation on our platform. The Ultimate range
will add a whole new category of devices that bridge the gap between
entertainment and productivity options for business and consumer users."

"The mobile industry is starting to develop an approach whereby customers are
able to select a device based on their personal requirements - not because they
are restricted by available options. The i-mateTM Ultimate products, along with
further additions to our already impressive product portfolio are designed with
the customer in mind, be that a consumer or a business user. We believe in
delivering devices that cater to our client and customer demands," Craine
concludes.

Interested parties can check out the new i-mateTM Ultimate devices at GITEX 2007
at Booth B1 in the Sheik Rashid Hall, at the Dubai World Trade Center.

                                     -ENDS-

Ultimate 6150 and Ultimate 8150 Technology at a glance:
-          Microsoft(R) Windows Mobile(R) 6
-          Intel PXA 270 520 MHz Processor
-          nVidia Graphic Accelerator, nVidia G5500
-          Quad-Band GSM/EDGE, Tri-Band UMTS/HSDPA
-          WiFi 802.11b/g/e/i
-          256MB ROM, 128MB RAM
-          Micro SD card slot
-          VGA LCD Touch Screen
-          Bluetooth(R) v2.0 EDR
-          Mini USB
-          Direct Video Out XGA
-          2.0 mega pixel camera
-          FM Stereo Radio
-          Supports Microsoft(R) Direct Push Technology
                                     -ENDS-

About i-mateTM
i-mateTM (AIM: IMTE) specialises in Windows Mobile(R) hardware and software
solutions and services.

i-mateTM's cutting edge, customer-centric solutions offer the latest
technology and device features. As a Microsoft(R) Gold Certified Partner,
i-mateTM provides customers with the best Windows Mobile(R) experience for
business, for pleasure, for life.

As part of its integrated solutions support, i-mateTM develops in-house
leading-edge software solutions for Microsoft(R) Windows Mobile(R) platforms.
Exclusive software products include interactive games from www.clubimate.com and
i-mateTM Suite (www.imatesuite.com) an advanced management solution for mobile
devices that gives you IT support in the field, safeguards data, and allows
secure access and information transfers on the go.

Club i-mateTM - i-mateTM's device-owner dedicated portal - provides 24/7
multi-lingual technical support and value-added offerings such as subsidised
software and systems updates to help customers take full advantage of their
i-mateTM devices. Club i-mateTM is the world's largest online Windows Mobile(R)
user group.

(c) 2006 i-mate plc.  All rights reserved.  i-mate, the i-mate logo are either
registered trademarks or trademarks of i-mate plc or its affiliated companies.
Windows, Windows Mobile and the Windows Logo flag are trademarks or registered
trademarks of Microsoft corporation in the United States and/or other
countries.The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.



Contact Details:

i-mateTM:
Nadine Salem For media information:
Global Brand Manager Tania Atallah and Iman Issa, Hill & Knowlton
Tel: [phone] Tel [phone]
Fax: [phone] Fax [phone]
Email: [e-mail] Email: [e-mail]



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            The company news service from the London Stock Exchange

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