Asia Expansion

i-mate plc
13 November 2007



Immediate Release                                               13 November 2007

                                                                          
                                    i-mateTM

           i-mateTM Establishes Regional Office in Singapore and 
                           Launches Six Mobile Devices


 Exceptional Windows Mobile(R) devices with a unique combination of innovative
   solutions and extensive support expected to appeal to highly sophisticated
                           customers throughout Asia


13 November 2007 - i-mateTM (London AIM: IMTE), the global specialist in
Microsoft(R) devices and software applications, today announces the launch of
their South East Asian operation with the opening of a new office in Singapore
and the launch of six new mobile devices offering superior security to users.

After establishing a strong footing in several regions including Eastern and
Western Europe, the Middle East, Africa and Australasia, through partnerships
with some of the world's largest networks and distributors, i-mateTM is now
targeting key territories across Asia with Singapore as the gateway.
Spearheading the launch will be mobile devices from both the highly acclaimed
Ultimate and JAMA ranges. The six devices include: Ultimate 6150, Ultimate 8150,
Ultimate 8502, Ultimate 9502, JAMA 101 and JAMA 201. i-mateTM devices will be
available in stores nationwide from December 2007.

Jim Morrison, Founder and Chief Executive officer of i-mate commented

"We chose Singapore as our base as we believe it is the nerve centre of the
South East Asian mobile industry, driving take up of the latest mobile
technology throughout the region. Singapore's tech-savvy consumers demand the
very best in mobile technology coupled with distinctive design. We believe
i-mate has the right offerings to meet their demands especially in terms of data
security.

"We believe we have something powerful and unique to offer and are very excited
about the new challenge of bringing our innovating and forward-thinking mobile
solutions to the APAC region."

Sandra Goh, Business Group Director, Southeast Asia for Mobile Communications
Business, Microsoft(R), added:

"We're excited to welcome i-mate to the Southeast Asia region because it
represents an ideal opportunity for both  i-mateTM and Microsoft(R) to push the
technology boundaries and make a difference to people's every day lives.
Windows Mobile(R) enables people to connect with information and others in
powerful, yet easy-to-use ways while i-mateTM is able to offer customised
solutions to individuals.  We believe this partnership will enhance our overall
offering of mobile experience in the region. "

For further information please contact:

Buchanan Communications
Jeremy Garcia / Robin Haddrill                          Tel: [phone]
                                                                          

JPMorgan Cazenove
Nicholas Garrett / David Harvey - Evers                 Tel: [phone]
                                                                          

About i-mateTM

i-mateTM (AIM: IMTE), founded in 2001, is one of the world's leading experts in
the design, development and customisation of Microsoft(R) Windows Mobile(R)
powered mobile devices.

The innovative designs and high end specifications, combined with value added
solutions and world class support have helped i-mateTM secure market-leading
positions in several territories, with product distribution across the Middle
East, USA, Australasia, Africa and many parts of Europe.

With over 25 individual Windows Mobile(R) based global product launches to date,
i-mateTM has grown rapidly to become a leader in mobile device innovation,
crystalised by the development of their own exclusively designed product range
set to redefine the Windows Mobile(R) category, the new i-mateTM Ultimate
series.

Customised to local market and individual customer requirements, i-mateTM's
solution set delivers a clear point of difference for mobile operator and
channel partners, assisting them with the acquisition and retention of high
value customers.








                      This information is provided by RNS
            The company news service from the London Stock Exchange

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