Update on Investments

RNS Number:9903P
Hecta Media Inc.
13 March 2008


For immediate release 13 March 2008


                                Hecta Media Inc
                        ("Hecta Media" or "the Company")
                   Website and Domain Portfolio Acquisitions


Hecta Media Inc (AIM: HCTA), the web consolidator, is pleased to announce the
acquisition of popular blog, Tutorialblog.org, and a number of portfolios of
domain names consisting of over 60,000 domain names.


The Company has today acquired a portfolio of approximately 60,000 domain names
for a cash consideration of US$1,450,000. The domain name portfolio comprises
mainly German and other European parked domain names that receive direct
navigation and search traffic which can be monetized through search links to
generate click-through advertising revenues.


The Company intends to maintain the domain registration of those domain names
that the Directors consider are capable of generating ongoing direct navigation
and search traffic and click-through revenues in excess of annual registration
costs. The Directors will also consider adding new content to those sites with
higher visitor traffic to maintain traffic and revenues. There are no historic
audited trading results available for the domain portfolio. Nevertheless, based
on current monthly visitor traffic, the Directors estimate that the equivalent
annualised revenue run rate of the domain names is approximately US$750,000 in
aggregate and the Directors believe that the domain names are likely to make a
positive contribution to earnings in the current year. Subject to the actual
performance of the domain name portfolio, Hecta Media has the option for the
next six months to acquire a further two additional domain name portfolios for a
further total consideration of US$1,900,000. A further announcement will be made
in due course.


In addition, the Company has also acquired three other smaller domain portfolios
from separate vendors, as well as the web design blog, TutorialBlog.org, which
is a popular, high-traffic website that provides design tips and tutorials to
the web design community. The total consideration for these additional
portfolios amounts to US$445,000 in aggregate of which US$415,000 has been
satisfied in cash and the balance of US$30,000 by the issue of 368,242 new Hecta
Media Ordinary Shares of no par value ("Ordinary Shares") to the vendor of
TutorialBlog.org who has agreed not to dispose if its interest in the new
Ordinary Shares for a period of six months other than in certain limited
circumstances. No audited historic trading figures are available for the domain
portfolios but the Directors believe that based on current visitor traffic,
these portfolios are capable of making a positive contribution to Hecta Media's
earnings.


The new Ordinary Shares being issued will rank pari passu with the existing
Ordinary Shares in issue and application will be made for the 368,242 new
Ordinary Shares to be admitted to trading on AIM.

Clark Landry, CEO of Hecta Media Inc, commented:


"We are delighted to have acquired TutorialBlog and these domain name
portfolios. In each instance, we have acquired assets with attractive traffic,
revenue and profit potential at sensible valuations. We believe that
considerable value can be added to each portfolio by bringing them under the
Hecta Media umbrella and we look forward to developing the presence and breadth
of service of TutorialBlog.org.


We are excited by the quantity and quality of potential website and domain
opportunities that we have encountered since our admission to AIM in November
last year. We believe that there are significant opportunities to continue
acquiring online assets in line with our investment strategy that will make a
positive contribution to the Company's financial performance."


ENDS



Further Information:


Hecta Media Inc
Clark Landry (CEO) Tel: + 1 310 570 3820

Beaumont Cornish Limited
Roland Cornish Tel [phone]

gth media relations
Toby Hall /Christian Pickel Tel: [phone]/8036

Or visit the group's website at www.hectamedia.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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