First day of trading on AIM

RNS Number:6658H
Hecta Media Inc.
14 November 2007


For immediate release: 0700hrs 14th November 2007

                                Hecta Media Inc

                        ("Hecta Media" or "the Company")


                          First day of dealing on AIM


The directors of Hecta Media Inc (AIM: HCTA), a web consolidator, are pleased to
announce that all of the Company's 162,266,456 Ordinary Shares have today been
admitted for trading on AIM valuing the Company at #6.5 million.


Hecta Media is a British Virgin Islands (''BVI'') registered company whose
purpose is to make broadly distributed investments in niche content web sites
and vertically targeted, branded domains. Using a combination of Ordinary Shares
and cash to make targeted acquisitions, the Company intends to build a portfolio
of high-traffic websites monetized through search and display advertising. Hecta
Media will focus its efforts on active investment in websites and domains
established in the UK, continental Europe, and the United States. The websites
in which Hecta Media intends to invest will typically be simple, profitable
businesses with few employees and positive cash flow. Hecta Media aims to
consolidate a number of such websites across a few specific verticals, with the
purpose of creating advantages of scale in each vertical market. The Directors
intend that Hecta Media will acquire sites by offering a combination of cash and
Ordinary Shares to the owners of the sites, providing fungible assets to owners
looking for a suitable exit strategy by which to realize the value of the
businesses they have created. The Directors consider that current market
conditions provide good opportunities for investment in a wide variety of
suitable websites which can meet Hecta Media's strategic objectives - the
Company having recently raised GBP4.67 million.


Significant shareholders in the Company on admission are:
               Frederick Krueger                                          15.41%
               Libra Fund LP                                              12.33%
               HSBC Global Custody Nominee (UK) Limited                    9.24%
               Angstrom Capital Limited                                    8.09%
               Guy Elliott                                                  7.7%
               Bellone Investment Services Inc                              7.7%
               Clark Landry                                                6.16%
               Rig III Fund Limited                                        6.16%
               Libra Offshore Limited                                      3.08%

The Company's Nominated Adviser and Broker is Beaumont Cornish Limited.


Commenting on the admission, Frederick Krueger, Executive Chairman, said:

"AIM provides an ideal marketplace for us to execute transactions and develop
the business. We are therefore delighted to have been admitted onto the dominant
international market in the emerging company arena."

---ENDS---


Further Information:


Hecta Media Inc

Clark Landry (CEO) - T: + 1 310 570 3820


Beaumont Cornish Limited

Roland Cornish - Tel [phone]


gth media relations

Toby Hall / Jade Mamarbachi - T: [phone]


Or visit the group's website at www.hectamedia.com



Notes to Editors


Directors

Frederick Robert Krueger (aged 46), Executive Chairman

Mr. Krueger is a serial entrepreneur, who has started seven successful software
and internet companies. Mr. Krueger began his career as a proprietary fixed
income trader at Salomon Brothers and Grenwich Capital from 1986 to 1992. He
left finance in 1992 to start a graphic design software company, Fauve Software,
which was acquired by Macromedia (Nasdaq: ADBE) in 1995. Following this, he
started Random Noise, a Java tools provider, which was sold to Vignette (Nasdaq:
VIGN) in 1997. In 1999, Mr. Krueger turned to the internet area, and started
iwin.com, one of the 50th largest internet sites at the time. The company was
merged with Uproar Inc. and sold to Vivendi Universal (NYSE V) in 2001. He also
started Traffic Marketplace, a top five ad network in 2000; the company was also
sold to Vivendi Universal. In 2002, he started Santa Monica Networks, a second
ad network, which was sold to Kanoodle Inc in 2005. Since 2005, Mr. Krueger has
started TagWorld, a social network that has received a substantial investment
from Viacom Inc., and Euroclick, an internet ad network based in Munich, Germany
that serves over 6 billion ad impressions a month. He is on the boards of both
TagWorld and Adconion (Euroclick). Mr. Krueger received a BA in Mathematics from
Cornell University and a PhD in Operations Research from Stanford University.


Clark William Landry (aged 30), Chief Executive Officer

Mr. Landry is an experienced entrepreneur having been involved in the
establishment of at least seven companies with a focus on the online advertising
and consumer internet sectors. Mr. Landry began his career in 1999 at Barrington
Associates as an investment banking analyst and having gained some experience
there left banking to be the director of marketing at iwin.com. At iwin.com he
was responsible for managing a $15 million annual online marketing budget for
this online games site. Mr. Landry was then an initial founder and investor into
Traffic Marketplace and co-wrote the business plan for this online advertising
network, which at the date of this Document is still a leading US advertising
network. Mr. Landry also managed marketing and publisher relations for Traffic
Marketplace. Traffic Marketplace was acquired by Uproar in 2000, which was
subsequently sold to Vivendi Universal. Mr. Landry was co-founder and Vice
President, Marketing from May 2002 to April 2005 of Santa Monica Networks, an
online advertising network, which was sold to Kanoodle (now Seevast) in 2005. In
May 2005 Mr. Landry cofounded and then managed the marketing and media buying
efforts for TagWorld, a general social networking website prior to the sale of a
minority stake in the company to Viacom. Mr. Landry was also a co-founding
investor of Adconion (formerly Euroclick), a leading international advertising
network. Mr. Landry is currently a non-executive director of Libra Media which
develops and manages community websites, including its flagship property,
CityMommy. CityMommy is a leading localized social networking site for mothers
with a presence in Los Angeles, Chicago, San Francisco, and New York. Mr. Landry
is also currently a non-executive director of LateNightShots, which was
established in 2006. LateNightShots is a social networking site focused on bars,
clubs, and nightlife, and is the leading social networking site in the greater
Washington DC area. Mr. Landry graduated from Yale University in 1999 with a BA
in Economics.


David de Jongh Weill (aged 49), President and Executive Director

Mr. Weill started his professional career with Salomon Brothers in 1983 in
derivative products sales and trading. He subsequently became active in
proprietary trading for Salomon Brothers in International Fixed Income and
Foreign Exchange. Mr. Weill left Salomon in 1989 to develop an international
proprietary trading activity with Greenwich Capital Markets. Thereafter, in
1992, Mr. Weill developed his own fund management activity with funds under
management growing to over $1.2 billion. From 1998, he has focused on private
equity investment, predominantly in media and technology companies. Mr. Weill
has acquired considerable experience in proprietary trading in international
financial markets, investment management, corporate finance, and corporate
governance. Mr. Weill holds a Bachelor of Business Administration, magna cum
laude in International Business from the University of Georgia, a Masters of
Business Administration from the London Business School, a Masters of Science in
Law and Accounting from the London School of Economics and is currently reading
for a Masters of Science in Decision Sciences at the London School of Economics.
Mr. Weill was called to the Bar of England and Wales by the Honourable Society
of Lincoln's Inn.


Guy Elliott (aged 48), Deputy Chairman

Mr. Elliott is a co-founder of F3 Capital Management, LLC, an independent
alternative asset management firm specialising in early stage financings in the
natural resources field. Prior thereto, Mr. Elliott was president and co-founder
of Croesus Capital Management, a specialist emerging markets hedge fund manager
which grew over several years to about $800 million under management. He was a
manager of proprietary trading at HSBC New York from 1992 to 1993 and worked for
EBF & Associates as a portfolio manager from 1990 to 1992. He has also worked
for Merrill Lynch International in New York focusing on fixed income securities
and Cargill in London, Geneva and Minneapolis trading fixed income, foreign
exchange and derivatives. Mr. Elliott is a director of Templar Minerals Limited,
a natural resources investment company which is listed on AIM. Mr. Elliott has a
BSc in Economics from the London School of Economics.


Michael Eric Mendelson (aged 41), Finance Director

Mr. Mendelson is a Senior Vice President with the investment bank of Ferris,
Baker Watts, Inc. Prior to joining Ferris, Baker Watts, Mr. Mendelson served as
founder and CEO of Align360, a general management and information technology
consultancy which serves property and casualty insurers, banks and credit card
issuers in North and South America, Europe and the Caribbean. Over the course of
nearly 15 years, Mr. Mendelson provided the strategic direction to lead his firm
to both rapid growth and industry leading levels of profitability. He sold his
business to a publicly traded consultancy in 1997, but repurchased it in early
2001. The business was sold a second time to a large privately held consultancy
in mid-2003. Mr. Mendelson was a recipient of the prestigious Ernst & Young
Entrepreneur of the Year in 2002. He holds a Bachelor of Science in Business
Administration degree from the University of Richmond and an MBA from the
Wharton School. Mr. Mendelson has served on the executive committees of the
University of Richmond's Board of Associates.



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