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CGHL Cosmedia

2.50
0.00 (0.00%)
09 May 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Cosmedia LSE:CGHL London Ordinary Share KYG244331073 ORD USD0.10
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 2.50 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Interim Results

25/09/2008 1:24pm

UK Regulatory


    RNS Number : 3173E
  Cosmedia Group Holdings Limited
  25 September 2008
   

    Cosmedia Group Holding Limited
    Unaudited Interim Results 
    For the Six Months ended 30 June 2008


    Cosmedia Group Holdings Limited ("Cosmedia", the "Company" or the "Group") - the AIM listed media, entertainment and direct marketing
group serving audiences and consumers in China, today announces its unaudited interim results for the six months ended 30 June 2008.

    Highlights For The Six-Month Interim Period

    *     Reported three-fold increase in revenues to HK$44.6 million, compared to HK$10.8 million in the same period in 2007 - this was
primarily due to growth in revenues generated from home shopping sales

    *     As the home shopping business grew, cost of sales doubled to HK$90.9 million, compared to HK$44.3 million in the first half of
2007; while administrative expenses and depreciation increased 36% to HK$50 million, compared to HK$36.7 million reported in the same period
last year 

    *     The resulting loss for this interim period was HK$111.3 million compared to HK$71.8 million in the first six months of 2007

    *     Loss per share is HK$2.52, compared to HK$1.63 in June 2007

    *     Cash and cash equivalents (inclusive of pledged bank deposits) is HK$149.8 million, compared to HK$147.6 million as at 31 December
2007

    *     The Group's main focus in the coming year will be to continue expansion of the home shopping business

    Reaffirming the action plan as laid out in Company's 2007 Annual Report, Stanley Pong (Executive Chairman), said: "We are proceeding in
accordance with our plan to focus our resources and efforts on the home shopping business. This business segment has demonstrated growth and
an ability to generate cashflows within a shorter time frame than that of the content and advertising business. In light of the continued
deterioration of the global markets, and the fact that there will be a certain amount of softness expected in China's media and advertising
market following the Olympics, the Group will be adopting a patient and cautious approach with respect to ongoing investment in the content
and advertising portion of the business. Given the current focus on home shopping, and taking into account the need for appropriate
allocation of resources, the Group has decided in the meantime to maintain a minimal scale in terms of the content and advertising business,
until such time when market conditions show noticeable improvement. This has resulted in decreased revenue from the content and advertising business - from HK$2.7 million this period compared
to HK$10.3 million for the interim priod ended 30 June 2007. Nevertheless, the Group still firmly believes that China's advertising market
offers attractive growth prospects in the longer term, and as such intends to renew its activities in that business segment probably at some
time in 2009."

    Meanwhile, during this period of time, the Company successfully established the core infrastructure needed for its home shopping
business, including the set up of a fulfilment system and call centre, and the establishment of contractual relationships with key suppliers
of merchandise and logistics services. One such key supplier is Chow Tai Fook Jewellery Company Limited, renowned for its high quality fine
jewellery, which currently has approximately 700 retail outlets in over 60 cities in mainland China. Aside from jewellery, the home shopping
business also sells apparel, household goods, electronics, cosmetics, health care and collectibles. Home shopping revenue increased
significantly from less than HK$1 million in the interim period ended 30 June 2007 to HK$34.5 million this period.

    Management Review

    Financial Results for the Six Months Interim Period Ended 30 June 2008

                  Unaudited Profit and Loss (HK$000)  30 June 2008  30 June 2007
                                            Turnover
                               Home Shopping Revenue        34,497           712
                      Qinghai TV Advertising Revenue         2,713        10,252
                 PopTV Arena Event Promotion Revenue         7,941             -
                     Less Rebates and Business Taxes         (592)         (155)
                                         Net Revenue        44,559        10,809
                                       Cost of Sales              
                    Home Shopping Cost of Goods Sold      (24,647)         (394)
               Advertising Airtime and Program Costs      (54,203)      (43,578)
                             PopTV Arena Cost/Others      (12,065)         (299)
                                 Gross Profit/(Loss)      (46,356)      (33,462)

 Home Shopping Direct Costs (logistics, call centre,       (7,105)             -
                 landing fees, programme costs, etc)
                                  Operating Expenses
     Selling & Distribution, Marketing and Promotion       (2,365)       (1,322)
                             Administrative Expenses      (44,231)      (31,921)
                                              EBITDA     (100,057)      (66,705)
                       Depreciation and Amortization       (5,756)       (4,799)
                                                EBIT     (105,813)      (71,504)
                          Other Income/Expenses, net         5,920         5,982
                                       Finance Costs      (11,368)       (6,271)
                       Profit/(Loss) before Taxation     (111,261)      (71,793)

    The home shopping business was launched using the Qinghai TV ("QHTV" or "Channel") nationwide satellite channel on which the Company has
exclusive airtime rights. As of 30 June 2008, the Channel reaches approximately 20 million households in mainland China. In addition to
QHTV, the Company also launched syndicated blocks on 2 other local television networks, including Qingdao and Jiangxi. These syndicated
blocks were launched in May and June respectively, and expanded coverage by an additional 5.5 million households, adding an aggregate of
over 20 hours of airtime a day. Qingdao was chosen for its large and sophisticated consumer base within its population of 7.5 million, and
average per capita annual income of RMB50,000. Jiangxi is a fast-developing region with a population of 46.8 million with an average per
capita annual income of RMB 12,500. The Directors consider these tier 2 cities to be very attractive targets for the Company's home shopping
business as potential is high while competition is low there. 

    Outlook - 2008 and beyond

    For the remainder of the year, the Company will continue to focus resources and capital predominantly on the home shopping business
segment. In July 2008, the home shopping business was also launched onto a third syndication network in Tianjin, adding a further 1.5
million households and over 15 hours of airtime per day. The Board was attracted to launch the home shopping business into Tianjin as it is
a relatively prosperous and fast growing city with a population of 11.5 million earning an average annual income per capita of RMB46,000.
Operationally, it has the added advantage of being easy to service logistically from the Company's current operations in Beijing.

    The home shopping business has shown some encouraging performance, despite this being its start-up year. This is a result of the time,
effort and resources put in to build the back-end infrastructure for the home shopping business, including the fulfillment system,
merchandising, call centre, logistics etc., as well as the overall roll-out of distribution not only on QHTV but also onto three other
syndicated platforms. 

    The Company is aiming to achieve a similar level of growth for the full-year revenues as it has achieved in the first half of 2008 as
previously reported. Margins are expected to fluctuate somewhat in 2008, especially when compared to historical performance, given that the
business in the current year is primarily at the investment stage during which the Company is undergoing some changes in its business mix.
Initiatives are underway to continue to drive revenue growth into 2009, and the Board's strategy is to strive to achieve a similar growth
rate for 2009 as is targeted to achieve in the full-year of 2008. 

    The Board has also set as a target for the Company to reach a cashflow breakeven point in the latter part of 2009 - however, the Board
believes that the Company will still likely be loss-making for the 2009 financial year as a whole. The Board is targeting a significant
improvement to its overall bottom-line performance to achieve full year profitability in the next 2-3 years with an ambitious targeted
growth rate of 40%-60% year-on-year from 2009.  

    Furthermore, it is the opinion of the Directors that the Company will be able to improve its operating margins as it increases its
turnover and strives to achieve continued improvements in business terms with suppliers as volumes grow. In addition, the Directors
anticipate that the Company will also be increasingly able to achieve economies of scale with fulfillment and logistics costs. Key drivers
to ongoing revenue growth include continued expansion of its distribution and reach - current coverage is at approximately 27 million
households (QHTV and syndicated platforms in aggregate), and the Company aims to increase this by approximately 10 million households to
reach an aggregate of almost 38 million households by 2011, primarily driven by the organic growth in distribution of the QHTV Channel.
Where commercially viable, the Company will continue to look for opportunities to expand onto other syndicated platforms, beyond its current
footprint - thus allowing the Company to aggregate more airtime and ultimately serve more customers. 

    As the home shopping business matures, in terms of product offerings and the customer base growing, the Company expects its customer
yields (as measured by revenue/household/month) to increase significantly. Currently running at a low start-up stage average of
approximately HK$0.20/household/month, the Company has set a target of attaining a yield in the region of HK$2.50/household/month within the
next 3 years.

    Globally, home shopping operators in mature markets typically achieve performances ranging from 5~13% and 2~10% in terms of EBITDA and
Net Profit margins respectively. It is the Company's objective to strive to achieve operating margins comparable to its international peers
within 3 years following the initial start-up period the Company is currently in.

    As previously announced, the Company is awaiting regulatory approval of a nationwide 24 hour digital channel in mainland China as an
additional platform for its home shopping business. The Board's projections to date have not factored into consideration the potentially
substantial upside such a channel could provide. 

    About Cosmedia Group

    *     The Cosmedia Group is an integrated media, entertainment and direct marketing services group serving viewers and consumers in
China.

    *     The uniqueness of the Group lies with its marriage of branded entertainment content on its television platform branded as POPTV -
reflecting a modern Chinese lifestyle, with its key business being the direct marketing home shopping platform, POPTV Shop - which offers
consumers a trusted destination for modern lifestyle products.

    The Group also operates the POPTV Arena, a 600,000 square foot live venue for top entertainment and lifestyle events, located in the
West Kowloon district of Hong Kong, through a strategic alliance with Live Nation.  

    For further information, please contact:

 Cosmedia Group Holdings Limited
 Anthony Tse                      +852 2136 8222

 Collins Stewart Europe Limited
 Adrian Hadden                    +44 (0) 20 7523 8350



      CONSOLIDATED INCOME STATEMENT
    FOR THE six Months ENDED 30 JUNE 2008

                                NOTES   Six months ended   Six months ended      Year 
                                              30-June-08         30-June-07      ended
                                             (Unaudited)        (Unaudited)  31-Dec-07
                                                                             (Audited)
                                                 HK$'000            HK$'000    HK$'000

                       Revenue      5             44,559             10,809     26,339
                 Cost of sales                  (90,915)           (44,271)   (90,539)
                                                ________           ________   ________
                    Gross loss                  (46,356)           (33,462)   (64,200)
    Other income/expenses, net                     5,920              5,982     14,784
              Selling expenses                   (9,470)            (1,322)   (16,455)
       Administrative expenses                  (49,987)           (36,720)   (87,997)
                 Finance costs      6           (11,368)            (6,271)  (15,394) 
                                                ________           ________   ________
          Loss before taxation                 (111,261)           (71,793)  (169,262)
            Income tax expense                         -                  -          -
                                                ________           ________   ________
      Loss for the period/year      7          (111,261)           (71,793)  (169,262)
                                                 =======            =======    =======
              Attributable to:
 Equity holders of the Company                 (111,261)           (71,793)  (169,262)
            Minority interests                         -                  -          -
                                                ________           ________   ________
                                               (111,261)           (71,793)  (169,262)
                                                 =======            =======    =======
          Loss per share (HK$)      8
                         Basic                    (2.52)             (1.63)     (3.84)
                                                 =======            =======    =======
                       Diluted                    (2.52)             (1.63)     (3.84)
                                                 =======            =======    =======



      CONSOLIDATED BALANCE SHEET
    AT 30 JUNE 2008
                                 NOTES   Six months ended   Six months ended       Year 
                                               30-June-08         30-June-07       ended
                                              (Unaudited)        (Unaudited)   31-Dec-07
                                                                               (Audited)
                                                  HK$'000            HK$'000     HK$'000
             Non-current assets
            Property, plant and                    41,270             26,327      33,266
                      equipment
      Programme and film rights                         -                751           -
                Loan receivable                     6,331              2,389       5,731
                                                 ________           ________    ________
                                                   47,601             29,467      38,997
                                                 ________           ________    ________
                 Current assets
                    Inventories                       449                513         444
              Trade receivables                     4,871              4,807       7,905
      Prepayments, deposits and                    46,959             36,979      39,405
              other receivables
      Amount due from immediate                        23                 18          18
                holding company
        Amounts due from fellow                       507                448         447
                   subsidiaries
         Other financial assets                     5,473              2,585           -
          Pledged bank deposits                   140,192            141,108     139,662
      Cash and cash equivalents                     9,649             64,955       7,975
                                                 ________           ________    ________
                                                  208,123            251,413     195,856
                                                 ________           ________    ________
            Current liabilities
                 Trade payables                     8,133                727       7,881
                 Other payables                    29,130             13,985      20,314
       Amount due to a minority                       524                526         524
    shareholder of a subsidiary
    Other financial liabilities                    24,662             25,003      21,364
                Bank borrowings      9            454,432            267,500     320,734
                                                 ________           ________    ________
                                                  516,881            307,741     370,817
                                                 ________           ________    ________
             Net current assets                 (308,758)           (56,328)   (174,961)
                  (liabilities)
                                                 ________           ________    ________
      Total assets less current                 (261,157)           (26,861)   (135,964)
                    liabilities
                                                  =======            =======     =======
        Non-current liabilities
       Deferred tax liabilities                        83                 83    83    83
                                                 ________           ________    ________

       Net assets (liabilities)                 (261,240)           (26,944)   (136,047)
                                                  =======            =======     =======

           Capital and reserves
                  Share capital     10             36,285             36,285      36,285
                       Reserves                 (297,525)           (63,229)  (172,332) 
                                                 ________           ________    ________
  Equity attributable to equity                 (261,240)           (26,944)   (136,047)
         holders of the Company
                                                  =======            =======     =======
      CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
    FOR THE SIX MONTHS ENDED 30 JUNE 2008

                                                                                                                             Attributable
                                                                      Own                     Equity                            to equity
                                   Share      Share  Special  shares held         Deemed  instrument  Exchange  Accumulated    holders of  
Minority
                                 capital    premium  reserve   by a trust  appropriation     reserve   reserve       losses   the Company 
interests      Total
                                 HK$'000    HK$'000  HK$'000      HK$'000        HK$'000     HK$'000   HK$'000      HK$'000       HK$'000   
HK$'000    HK$'000

              At 1 January 2006       18     63,399      -            -              -             -        51    (299,896)     (236,428)   
      -  (236,428)
   Foreign exchange differences
         recognised directly in      -          -        -            -              -             -   (4,775)          -         (4,775)   
      -    (4,775)
                         equity
              Loss for the year      -          -        -            -              -             -      -       (186,060)     (186,060)   
      -  (186,060)

  Total recognised loss for the      -          -        -            -              -             -   (4,775)    (186,060)     (190,835)   
      -  (190,835)
                           year

            Capitalisation of a        1    186,523      -            -              -             -       -            -         186,524   
      -    186,524
               shareholder loan
      Issue of shares of a then
                    subsidiary 
     - Cosmedia Capital Limited        9    193,739      -            -              -             -       -            -         193,748   
      -    193,748
                        ("CCL")
 Issue of shares of the Company
                           upon
          group reorganisation    31,105  (442,317)  411,212          -              -             -       -            -             -     
      -        -  
    Elimination of issued share
              capital of a then
    subsidiary - CCL upon group     (28)        -         28          -              -             -       -            -             -     
      -        -  
                 reorganisation
 Treasury shares of the Company
                           held
                  by the Group       -          -        -        (1,781)            -             -       -            -         (1,781)   
      -    (1,781)
       Issuance of put and call      -          -        -            -          (5,434)           -      -            -          (5,434)   
      -    (5,434)
                       options 
           Expenses incurred in
      connection with the issue
            of shares of a then      -      (1,344)      -            -              -             -       -            -         (1,344)   
      -    (1,344)
               subsidiary - CCL
            Issue of new shares    4,518     75,263      -            -              -             -       -            -          79,781   
      -     79,781
           Expenses incurred in
                     connection
       with the issue of shares      -      (1,614)      -            -              -             -       -            -         (1,614)   
      -    (1,614)
  Recognition of equity-settled
           share-based payments      -          -        -            -              -           712       -            -             712   
      -        712

            At 31 December 2006   35,623     73,649  411,240      (1,781)        (5,434)         712   (4,724)    (485,956)        23,329   
      -     23,329
   Foreign exchange differences
         recognised directly in      -          -        -            -              -             -   (9,604)         -          (9,604)   
      -    (9,604)
                         equity
              Loss for the year      -          -        -            -              -             -       -      (169,262)     (169,262)   
      -  (169,262)

  Total recognised loss for the      -          -        -            -              -             -   (9,604)    (169,262)     (178,866)   
      -  (178,866)
                           year

     Exercise of equity-settled      357     10,508     -            -               -        (712)       -            -           10,153   
      -     10,153
            share-based payment
            Issue of new shares      305      8,393     -            -               -             -      -            -            8,698   
      -      8,698
  Treasury shares released upon
                   the exercise
             of phantom options     -           622     -              21            -             -      -            -              643   
      -        643
           Expenses incurred in
                     connection
       with the issue of shares     -           (4)     -            -               -             -      -            -              (4)   
      -        (4)

            At 31 December 2007   36,285     93,168  411,240      (1,760)        (5,434)           -  (14,328)    (655,218)     (136,047)   
      -  (136,047)

   Foreign exchange differences
         recognised directly in      -          -        -            -              -             -  (13,932)         -         (13,932)   
      -   (13,932)
                         equity
            Loss for the period      -          -        -            -              -             -       -      (111,261)     (111,261)   
      -  (111,261)

                At 30 June 2008   36,285     93,168  411,240      (1,760)        (5,434)           -  (28,260)    (766,479)     (261,240)   
      -  (261,240)


    Note :
    The special reserve represents the difference between the nominal amount of the shares issued by the Company and the aggregate amount of
share capital and share premium of the subsidiaries acquired pursuant to the Group's reorganisation.



      CONSOLIDATED CASH FLOW STATEMENT
    FOR THE SIX MONTHS ENDED 30 JUNE 2008

                                  Six months ended   Six months ended      Year 
                                        30-June-08         30-June-07      ended
                                       (Unaudited)        (Unaudited)  31-Dec-07
                                                                       (Audited)
                                           HK$'000            HK$'000    HK$'000
           Operating activities
           Loss before taxation          (111,261)           (71,793)  (169,262)
               Adjustments for:
       Cash-settled share-based                  -                 90          -
               payment expenses
                  Finance costs             11,368              6,271     15,394
      Depreciation of property,              5,756              4,798      8,401
            plant and equipment
 Loss arising from initial                       -                  -      3,275
 recognition of a loan
 receivable
    (Increase) decrease in fair            (2,037)                  -      1,507
  value of call and put options
 Allowance for bad and doubtful                 14                520      1,793
                          debts
 Write-off of amount due from                    -                  -      1,889
 former fellow subsidiaries
 Impairment and write off of                     -                  -        751
 programme and film rights
  Loss on disposal of property,                197                  8          8
            plant and equipment
                Interest income            (1,698)            (4,112)    (7,205)
     Change in obligation under              (138)                  -    (4,498)
          phantom option scheme
         Deemed interest income              (201)               (65)      (248)
                                          ________           ________   ________
   Operating cash flows before            (98,000)           (64,283)  (148,195)
 movements in working capital
         (Increase) decrease in            (5,698)             70,895     70,579
         prepayments, deposits 
          and other receivables
   (Decrease) increase in trade              (276)                215      7,002
                       payables
   Increase (decrease) in other              7,614            (1,769)      2,243
                       payables
   Decrease (increase) in trade              3,440              (152)    (4,156)
                    receivables
         Decrease (increase) in                 25              (513)      (442)
                    inventories
                                          ________           ________   ________
      Cash generated from (used           (92,895)              4,393   (72,969)
                 in) operations
                  Interest paid           (11,534)            (6,271)   (14,547)
                                          ________           ________   ________
  Net cash generated from (used          (104,429)            (1,878)   (87,516)
       in) operating activities
                                          ________           ________   ________
           Investing activities
       Increase in pledged bank              (530)           (21,481)   (20,035)
                        deposit
    Purchase of property, plant           (13,386)            (5,812)   (14,397)
                  and equipment
          Advance to a business                  -                       (6,186)
                        partner
              Advance to fellow               (60)                  -      (265)
                   subsidiaries
          Advances to immediate                (5)                (4)        (5)
                holding company
              Interest received              1,698              4,112      7,205
    Acquisition of a subsidiary                  -                           228
        Proceeds on disposal of              1,149                  -         12
  property, plant and equipment
                                          ________           ________   ________
     Net cash used in investing           (11,134)           (23,185)   (33,443)
                     activities
                                          ________           ________   ________



                                  Six months ended   Six months ended      Year 
                                        30-June-08         30-June-07      ended
                                       (Unaudited)        (Unaudited)  31-Dec-07
                                                                       (Audited)
                                           HK$'000            HK$'000    HK$'000
           Financing activities                                      
         Bank borrowings raised            475,765             61,000    605,918
      Proceeds from exercise of                  -             10,153     10,153
                      warrants 
      Proceeds from exercise of                  -              8,698      8,698
           call and put options
           Advances from fellow                  -              1,624          -
                   subsidiaries
   Repayment of bank borrowings          (358,242)                  -  (504,124)
   Expenses paid in connection                   -                  -        (4)
 with the issue of shares of
 the Company
                                          ________           ________   ________
        Net cash from financing            117,523             81,475    120,641
                     activities
                                          ________           ________   ________
 Net increase (decrease) in                  1,960             56,412      (318)
 cash and cash equivalents
 Cash and cash equivalents at                7,975              8,543      8,543
 beginning of the period/year
     Effect of foreign exchange              (286)                  -      (250)
                   rate changes
                                          ________           ________   ________
 Cash and cash equivalents at                9,649             64,955      7,975
 end of the period/year
                                           =======            =======    =======
      Analysis of cash and cash
                   equivalents:
         Bank balances and cash              9,649             64,955      7,975
                                          ________           ________   ________
                                             9,649             64,955      7,975
                                           =======            =======    =======



      NOTES TO THE INTERIM RESULTS
    FOR THE SIX MONTHS ENDED 30 JUNE 2008


 1.  GENERAL

    The results for the six months ended 30 June 2008 are unaudited and does not constitute the Group's financial statements for the period
ended 30 June 2008. They have been prepared on the same basis and by applying the same accounting policies as the audited financial
statements for the year ended 31 December 2007.  

    The consolidated income statements, consolidated statement of changes in equity and the consolidated cash flow statements for each of
the reporting periods ended 30 June 2007, 31 December 2007 and 30 June 2008 have been prepared on the basis as if the current group
structure had been in existence throughout the years or since their date of incorporation where this is a shorter period. The consolidated
balance sheets of the Group as at 30 June 2007, 31 December 2007 and 30 June 2008 have been prepared to present the assets and liabilities
of the companies now comprising the Group as if the current group structure had been in existence as at those dates.

    The interim financial statements were approved by the Board of Directors on 19 September 2008. 


 2.  BASIS OF PRESENTATION OF FINANCIAL STATEMENTS

    As at 30 June 2008, the Group's accumulated losses were HK$766,479,000, its current liabilities exceeded its current assets by
HK$261,240,000, and its total liabilities exceed its total assets by HK$261,240,000. These factors indicate that there exist material
uncertainties which cast significant doubts on the Group's ability to continue as a going concern and therefore, it may be unable to realise
its assets and discharge its liabilities in the normal course of business. As of the report date, management had committed to take
procedures to deal with these uncertainties and to improve financial performance by expansion of the existing business and exploration of
new business in the foreseeable future In May 2008, the Company received commitment from certain shareholders to fund the Company by
injecting into the Company as and if needed, on terms agreeable to the Company and subject to relevant regulatory restrictions, an amount up
to a maximum of HK$140 million. Furthermore, on 27 June 2008, at the Annual General Meeting of Members, the Shareholders of the Company authorized the directors to raise funds through the issuance of share capital
up to an additional one-third of the current share capital. However, the eventual outcome of these cannot be determined with reasonable
certainty. These interim financial statements have been prepared on a going concern basis.  


 3.  SIGNIFICANT ACCOUNTING POLICIES

    These preliminary results have been prepared in accordance with International Financial Reporting Standards ("IFRS") and on the
historical cost basis except for certain financial instruments which are measured at fair value. We use the same principles as adopted in
year 2007.


 4.  SEGMENT INFORMATION

    For management purpose, the Group is organised into three major operating divisions - Qinghai TV advertising business, home shopping
business and event promotion business. These divisions are the basis on which the Group reports its primary segment information. The
principal products and services of each of these divisions are as follows:

      Qinghai TV business         - the sales of advertising time in PRC through
                                                    Qinghai TV Synthesis Channel
   Home shopping business    - the sale of goods via TV home shopping program in
                                                                             PRC
 Event promotion business    - the provision of event promotion services in Hong
                                                                            Kong

    Segment information about these businesses is presented below.

 *                                         Advertising                    Home shopping                  Event promotion                 
Elimination                     Consolidated
 *                               June 2008  June 2007    2007     June 2008  June 2007    2007    June 2008  June 2007   2007    June 2008 
June 2007    2007    June 2008  June 2007    2007
 *                               Unaudited  Unaudited   Audited   Unaudited  Unaudited  Audited   Unaudited  Unaudited  Audited  Unaudited 
Unaudited  Audited   Unaudited  Unaudited   Audited
 *                                HK$'000    HK$'000    HK$'000    HK$'000    HK$'000   HK$'000    HK$'000    HK$'000   HK$'000   HK$'000   
HK$'000   HK$'000    HK$'000    HK$'000    HK$'000
 REVENUE                         *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   External Sales                   2,629     10,110     14,580     33,989        699    11,399      7,941           -     360           -  
       -         -    44,559     10,809     26,339 
   Inter-segment sales              9,253     12,340     56,412           -          -         -          -          -        -    (9,253)  
(12,340)  (56,412)          -          -          -
 Total                             11,882     22,450     70,992     33,989        699    11,399      7,941           -     360     (9,253)  
(12,340)  (56,412)    44,559     10,809     26,339 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
 RESULT                          *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Segment result                 (80,778)   (56,595)  (118,206)    (9,007)    (3,949)  (20,880)    (7,017)          -  (3,656)          -  
       -         -   (96,802)   (60,544)  (142,742)
   Unallocated corporate         *          *          *          *          *          *         *          *          *        *         
*          *           (4,789)    (9,090)   (18,579)
 expenses
   Finance costs                 *          *          *          *          *          *         *          *          *        *         
*          *          (11,368)    (6,271)   (15,394)
   Interest income               *          *          *          *          *          *         *          *          *        *         
*          *            1,698      4,112      7,453 
   Income Tax                    *          *          *          *          *          *         *          *          *        *         
*          *                 -          -          -
   Loss for the year             *          *          *          *          *          *         *          *          *        *         
*          *         (111,261)   (71,793)  (169,262)
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
 OTHER INFORMATION               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Segment assets                  59,183     79,721     56,279     24,855     27,595    17,912     22,094           -   9,564   *         
*          *          106,132    107,316     83,755 
   Unallocated corporate assets  *          *          *          *          *          *         *          *          *        *         
*          *          149,592    173,564    151,098 
   Consolidated total assets     *          *          *          *          *          *         *          *          *        *         
*          *          255,724    280,880    234,853 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Segment liabilities             26,806      7,455     15,310      6,665      2,239     9,288      1,495           -     339   *         
*          *           34,966      9,694     24,937 
   Unallocated corporate         *          *          *          *          *          *         *          *          *        *         
*          *          481,998    298,130    345,963 
 liabilities
   Consolidated total            *          *          *          *          *          *         *          *          *        *         
*          *          516,964    307,824    370,900 
 liabilities
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Depreciation and                 3,603      4,187      7,031        544        163       504      1,188           -        -  *         
*          *            5,335      4,350      7,535 
 amortization
   Unallocated                   *          *          *          *          *          *         *          *          *        *         
*          *              421        448        866 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *            5,756      4,798      8,401 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Allowance for bad and               14        520      1,793           -          -         -          -          -        -  *         
*          *               14        520      1,793 
 doubtful debts
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Write-off of amount due from          -          -        94           -          -         -          -          -        -  *         
*          *                 -          -        94 
 a former fellow subsidiary
   Unallocated                   *          *          *          *          *          *         *          *          *        *         
*          *                 -          -     1,795 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *             1,889 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Impairment and write-off of           -          -       751           -          -         -          -          -        -  *         
*          *                 -          -       751 
 programme and film rights
 *                               *          *          *          *          *          *         *          *          *        *         
*          *         *          *          *
   Capital expenditure                949      3,490      7,692        331      2,239     3,243     12,106           -   3,329   *         
*          *           13,386      5,729     14,264 
   Unallocated                   *          *          *          *          *          *         *          *          *        *         
*          *                 -        83        133 
 *                               *          *          *          *          *          *         *          *          *        *         
*          *           13,386      5,812     14,397 


    The Group operates in two principal geographical areas - PRC and Hong Kong. The Group's revenue from external customers and information
about its segment assets by geographical location are detailed below.

              Revenue from external customers                   Segment assets
               June 2008   June 2007     2007    June 2008  June 2007     2007
               Unaudited   Unaudited  Audited    Unaudited  Unaudited  Audited
                 HK$'000     HK$'000  HK$'000      HK$'000    HK$'000  HK$'000
                                               
 PRC              36,618      10,809   25,979       71,895    105,259   78,855
 Hong Kong         7,941           -      360       25,196      5,749   13,673
 Other                 -           -        -      158,633    169,872  142,325
 Total            44,559      10,809   26,339      255,724    280,880  234,853

      
 5.  REVENUE

    Revenue represents (i) income from the sales of advertising airtime; (ii) income from the sale of goods from TV home shopping; (iii) and
event promotion income, net of business tax and rebate.

    Revenue for the year is analysed as follows:

                       Six months ended   Six months ended      Year 
                             30-June-08         30-June-07      ended
                            (Unaudited)        (Unaudited)  31-Dec-07
                                                            (Audited)
                                HK$'000            HK$'000    HK$'000

  Advertising income              2,629             10,110     14,580
 Home shopping sales             33,989                699     11,399
     Event promotion              7,941                  -        360
                               ________           ________   ________
                                 44,559             10,809     26,339
                                =======            =======    =======


 6.  FINANCE COSTS

                        Six months ended   Six months ended      Year 
                              30-June-08         30-June-07      ended
                             (Unaudited)        (Unaudited)  31-Dec-07
                                                             (Audited)
                                 HK$'000            HK$'000    HK$'000

         Interest on:
   - bank borrowings              11,368              6,271  15,394
                                ________     ________         ________
                                  11,368              6,271     15,394
                                 =======      =======          =======

      
 7.  LOSS FOR THE PERIOD/YEAR

    Loss for the period/year has been arrived at after charging (crediting):

                                  Six months ended       Six months        Year 
                                        30-June-08             ended       ended
                                       (Unaudited)        30-June-07   31-Dec-07
                                                         (Unaudited)   (Audited)
                                           HK$'000           HK$'000     HK$'000

          Directors' emoluments              1,734             1,251       4,061
 Other staff's cash-settled                      -                90           -
 share-based payments
         Other staff's salaries             22,293            13,977      30,759
 Retirement benefit scheme                   2,025             1,575       3,440
 contributions
     in respect of other staff
                                          ________            ________  ________
               Total staff cost             26,052            16,893      38,260
                                           =======             =======   =======

         Auditors' remuneration                674               104       1,125
 Allowance for bad and doubtful                 14               520       1,793
                          debts
 Write-off of amount due from                    -                 -       1,889
 former fellow subsidiaries
 Depreciation of property,                   5,756             4,798       8,401
 plant and equipment
 Impairment and write-off of                     -                 -         751
 programme and film rights
 Loss on disposal of property,                 197                 8           8
 plant and equipment
 Change in obligation under                  (138)                 -     (4,498)
 phantom option credited to
 profit or loss
 Change of fair value of call              (2,037)                 -       1,507
 and put options (credited)
 charged to profit or loss
 Loss arising from initial                       -                 -       3,275
 recognition of a loan
 receivable
 Rental income under operating             (2,561)           (1,879)     (4,130)
 leases in respect of office
 premises, net of insignificant
 outgoings
   Foreign exchange loss (gain)              (900)             1,184         406
         Deemed interest income              (201)              (65)       (248)
           Bank interest income            (1,698)           (4,112)     (7,205)
                                           =======             =======   =======


      
 8.  LOSS PER SHARE

    The calculation of the basic and diluted losses as per share attributable to ordinary equity holders of the Company is based on the
following data:

    Losses

                                  Six months ended   Six months ended      Year 
                                        30-June-08         30-June-07      ended
                                       (Unaudited)        (Unaudited)  31-Dec-07
                                                                       (Audited)
                                           HK$'000            HK$'000    HK$'000
     Losses for the purposes of
              basic and diluted
         losses per share being
            losses attributable
       to equity holders of the          (111,261)           (71,793)  (169,262)
                        Company
                                           =======              =======  =======


    Number of shares

                                    Six months ended      Six months       Year 
                                          30-June-08           ended       ended
                                         (Unaudited)      30-June-07   31-Dec-07
                                                         (Unaudited)   (Audited)
 Weighted average number of               44,116,238      43,970,404  44,116,238
 ordinary shares for the purposes
 of calculating basic and diluted
 losses per share
                                             =======    =======          =======

    The weighted average number of ordinary shares is calculated on the assumption that the Group Reorganisation has been effective on 1
January 2005.  Such number of shares for the end of the periods has been arrived at after eliminating the shares in the Company held by the
trust.  The computation of diluted loss per share does not assume the exercise of the outstanding share options and warrants since they
would result in a decrease in loss per share.


      
 9.  BANK BORROWINGS

    At the balance sheet date, the Group's bank loans are secured by pledged deposits and interests of HK$140,192,000 by Cosmedia Capital
Limited (borrower), a corporate guarantee of HK$153,000,000 from Cosmedia Capital Limited to Zhuhai China Media Co. Ltd. (the Group's
sino-foreign    co-operative joint venture subsidiary), a corporate guarantee of HK$161,500,000 from the Company to Cosmedia Capital
Limited, and a hold-cover from the Hong Kong and Shanghai Banking Corporation Limited, Hong Kong Office. 

    Pursuant to banking facility letters dated 10 June 2008 (reflected at the balance sheet date), and 14 August 2008 (an after Balance
Sheet Event not reflected at the balance sheet date), the Group was granted additional banking facilities of HK$37,500,000 and HK$18,000,000
respectively, bearing interest rate of 1% per annum over HIBOR. The banking facilities are secured by a charge over deposits from its
majority shareholders of HK$27,000,000 by Mr. Stanley Kit Pong, and a charge over deposits of HK$23,500,000 by Heap Profit Investments
Limited, and the corporate guarantee from the Company to Cosmedia Capital Limited (borrower) was increased to HK$200,500,000.

    The directors consider the fair value of the bank borrowings approximates the corresponding carrying amount.


 10.  SHARE CAPITAL

                                                 Authorised  Issued and fully paid
                                     Number of                Number of
                                        shares       Amount      shares     Amount
                                                        US$                    US$

                Ordinary shares
   - on incorporation at US$1.0    250,000,000  250,000,000           1          1
                           each
   - sub-division of authorised
                            and
      issued share capital from
          US$1.0 per share into
              US$0.10 per share  2,250,000,000          -             9        -  
       - issued pursuant to the            -            -    39,878,289  3,987,829
                          Group
                 Reorganisation
           - issue of shares by            -            -     3,508,772    350,877
               admission on AIM
           - issue of shares to
                       employee
                  benefit trust            -            -     2,283,719    228,372

  At 31 December 2006            2,500,000,000  250,000,000  45,670,790  4,567,079



           - issue of shares on
                    exercise of
        Collins Stewart Warrant            -            -       456,708     45,671
   - issue of shares under call            -            -       391,280     39,128
                         option
                                                           
 At 31 December 2007 and 30      2,500,000,000  250,000,000  46,518,778  4,651,878
 June 2008


    Disclosed in the consolidated financial statements as
    HK$ equivalent 
    At 30 June 2008 and 31 December 2007  HK$36,285,000

    On 2 March 2007, 456,708 shares of US$0.10 each of the Company were issued at the exercise price of US$2.85 pursuant to the Option
Agreement entered into with Collins Stewart Europe Limited.

    On 2 March 2007, 391,280 shares of US$0.10 each of the Company were issued at the exercise price of US$2.85 pursuant to the Call and Put
Option Agreement entered into with Stanley Kit Pong. 

    All the shares issued during the period rank pari passu with the then existing shares in all respects.


 11.  SHARE-BASED PAYMENT TRANSACTIONS

    On 20 December 2006, the Company adopted a share option scheme (the "Scheme") for the primary purpose of attracting skilled and
experienced personnel and to provide incentive for them to remain with the Group. Under the Scheme, the option-holders do not have the right
to acquire ordinary shares of the Company. Instead, they receive a conditional right to be paid a cash bonus based on the value of such
shares at the time of exercise.

    At their meeting on 25 May 2007, the directors of the Company unanimously approved amending the Scheme to allow, to the extent not
prohibited by relevant laws and regulations, option-holders the right to elect to receive shares or cash.

    -END-

This information is provided by RNS
The company news service from the London Stock Exchange
 
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