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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
Blue Star Mob | LSE:BTR | London | Ordinary Share | GB00B06HJN03 | ORD 1P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 0.55 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
0 | 0 | N/A | 0 |
RNS Number:8967E Blue Star Mobile Group plc 21 June 2006 Blue Star Mobile Group PLC: CONTRACT GAIN Blue Star creates X-Men: The Last Stand mobile site for Twentieth Century Fox Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider of entertainment and promotional content via mobile phones, announces that it signed a deal with Twentieth Century Fox to create a mobile site to support the release of X-Men: The Last Stand, the final film in the X-Men trilogy, released in the UK on 26 May 2006. The mobile site is being developed in both WAP and xHTML and will be available across seven geographical territories (UK, Germany, France, Italy, Spain, Australia and Mexico). The content of the site includes, amongst other things, details of the film's characters, exclusive video trailer downloads, premium X-Men content downloads, exclusive competitions and the option to send details of the site to a friend. Mobile users in the UK can access the mobile site by texting 'XMEN' to 82662. The mobile site formed an integral part of the outdoor campaign in the UK which focused on asking the public to "Make Your Choice" about each of the characters within the film, by voting by text to 82662. More details on X-Men: The Last Stand is available on http://www.x-menthelaststand.com Dougal Strachan, Associate Director Wireless Marketing, Twentieth Century Fox International, said: "Our marketing campaigns have always been innovative and impactful. The mobile site allows us to interact with our customers individually, introducing them to the movie and enriching their experience by providing exclusive access to X-Men content. Blue Star Mobile has extensive knowledge about mobile marketing and was therefore able to develop a mobile element that ties in seamlessly with our other media activities". Oli Roxburgh, Group Commercial Director, Blue Star Mobile Group, said: "Blue Star has a vast amount of experience in understanding how to get mobile users to interact with media and it is a strong endorsement of this to be awarded this contract by Twentieth Century Fox to help promote it's major summer blockbuster movie. Sophisticated mobile based marketing campaigns can created significant benefits for a brand and we hope that this deal and others like it will add value for our customers and their brands as well as our shareholders." ENDS Blue Star Mobile Group Plc www.bluestarmobile.com Oli Roxburgh, Group Commercial Director Tel: 020 7317 2314 Parkgreen Communications Ltd Paul McManus Tel: 020 7786 9600 Mobile: 07980 541 893 Editors Notes: Blue Star Mobile Group PLC is a leading mobile content and solutions company focusing on mobile promotions, mobile content management, mobile content licensing and mobile sports marketing. Blue Star's clients include News International, T-Mobile, Samsung, Motorola, and British Airways. This information is provided by RNS The company news service from the London Stock Exchange END CNTSELFISSMSESM
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