MTS adopts AxisMobile

RNS Number:2429N
Axismobile PLC
05 February 2008


                                 AxisMobile PLC
                                 ("AxisMobile")

             Largest mobile network operator in Russia and the CIS
                    adopts AxisMobile Mobile E-mail Solution

AxisMobile PLC (AIM: AXIS), the hi-tech specialist in consumer mobile email, is
pleased to announce that Mobile TeleSystems Open Joint Stock Company ("MTS"),
the largest mobile network operator in Russia and the CIS, has begun to offer
the AxisMobile mobile e-mail solution to its subscriber base.

The solution enables MTS to offer a true push e-mail solution to its subscribers
and, under the terms of the deal, MTS has acquired initial capacity for several
hundred thousand customers, with expanded deployment expected in the near
future. Together with its subsidiaries, MTS services over 80.91 million
subscribers in Russia and the CIS.

AxisMobile's mobile email solution is based on industry standards and allows for
quick and efficient implementation, as it fits into a network operator's
existing technology infrastructure. These factors, as well as the user-friendly
interface, extensive attachment support, compatibility with hundreds of
different mobile devices and the Company's proven experience in the Russian
market were key reasons why MTS chose AxisMobile.

Commenting on the agreement, Pavel Roytberg, Director Product Development
Department of MTS, said: "Our customers rely on MTS to provide the highest
quality services. We chose to partner with AxisMobile because of their clear
understanding of the 'Russian consumer mindset' and their ability to deliver the
most flexible and robust solution."

Sharon David, CEO of AxisMobile, added: "The demand for consumer mobile email is
growing rapidly throughout the world. As a tier 1 Russian mobile operator, we
are proud that MTS has selected AxisMobile to provide mobile email to its
customer base."


Enquiries to:

Sharon David / Sharon Reisner
AxisMobile                                 Tel: + 972 542 262669

Josh Royston
Threadneedle Communications                Tel: [phone]

Chris Bowman/Andrew Chubb                  Tel: [phone]
Canaccord Adams Limited

Notes to Editors:

About AxisMobile

AxisMobile was founded during early 2000. It is a leader in the emerging market 
of consumer mobile email which allows consumers to access email via mobile 
telephone handsets.

AxisMobile's objective is to provide software that drives the mass market 
adoption of mobile email and related products by making multimedia
information portable, ubiquitous and easy to access on subscribers' existing
mobile handsets at an attractive cost. AxisMobile's email platform provides a
'one-stop-shop' for consumer mobile as it supports Web, WAP, IMAP4, MMS, SMS and
J2ME interfaces. Such interfaces cover most methods of transmitting mobile data
communications. AxisMobile's platform means that mobile operators no longer need
to integrate platforms from different vendors. This reduces costs. AxisMobile
aims to leverage customer relationships by offering additional products and
services based on its technology platform, hence producing cross-sales and
increasing the value to customers and to its shareholders.

Consumer mobile email represents a huge growth opportunity for mobile operators 
and vendors. The success of mobile communications has become a
worldwide phenomenon with approximately 1.7 billion subscribers globally. In
2005, Forrester research estimated that the number of Western European consumer
mobile email users will increase from 12.3 million in 2005 to 62.7 million by
2008. During the same period, revenues from consumer mobile mail will grow from
Euro120 million per year to Euro1.15 billion per year in Western Europe alone. In the
US, Forrester estimates that the number of consumer mobile email users will
increase from 12.1 million in 2005 to 38 million in 2008 and that revenues will
soar from $13 million per year in 2005 to $406 million in 2008.

Further information on AxisMobile is available from the
website: www.axismobile.com




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