Board Changes

RNS Number:7709Z
Axismobile PLC
06 July 2007


Date: 6 July 2007
On behalf of: AxisMobile PLC ("AxisMobile" or "the Company")
For Immediate Release

AxisMobile PLC

* Board Changes

The Board of Directors of AxisMobile PLC (AIM: AXIS), the consumer mobile email
specialist, is pleased to announce that Shai Schiller has been appointed
Executive Chairman, replacing Non-Executive Chairman Oded Zucker who becomes a
Non-Executive Director of the Company. Sharon David has been appointed to the
Board of the Company as Chief Executive Officer. All changes are with immediate
effect.

Shai Schiller, as Executive Chairman, will be able to focus on the Company's
overall strategy, including strategic business development, financing and
expansion opportunities, whilst Sharon David will undertake the day-to-day
running of the business as CEO. Sharon David will also continue in the role of
Vice President Sales. Shai Schiller and Sharon David have worked together since
1996, first when they both served in management positions at Comverse and, in
the past several years at AxisMobile, when Sharon was a consultant to the
Company before joining the management team as Vice President Sales.

Sharon David, aged 48, joined AxisMobile in 2005, prior to which he was CEO and
founder of a consulting firm providing sales, marketing and business development
services to telecom and global IT companies. During his career Sharon has held
the position of Vice President Sales at Amdocs (NYSE: DOX), with responsibility
for annual revenues in excess of $240 million, Mind CTI (NASDAQ: MNDO), and as
Area Vice President for Comverse, where he established and grew their Central
Eastern European region to over $100 million of annual revenues.

Commenting on the Board changes, Executive Chairman Shai Schiller said: "We
would like to thank Oded for his leadership, guidance and commitment to the
Company over the last year. We are delighted that he has agreed to remain as a
Non-Executive Director.

"I would also like to welcome Sharon David to the Board. As Vice President
Sales, Sharon has leveraged on his extensive experience and been fundamental in
increasing sales and our new business pipeline. Sharon will continue this role
as well as undertaking the day-to-day running of the business as CEO, which will
allow me to dedicate my activities on the immediate expansion and business
development opportunities of the Company. I remain fully dedicated and committed
to the success of AxisMobile.

"We are confident that these changes, along with Oded Zucker's continuing
involvement as a Non-Executive Director, will capitalise on the progress to date
and help grow the business going forward."

Commenting on his new role, CEO Sharon David said: "Shai has provided
extraordinary leadership over the last two years and I look forward to working
closely with him, the Board of Directors and the entire AxisMobile team to
ensure continued growth and quality service. I am confident that AxisMobile is
well positioned to succeed as the telecommunications environment continues to
evolve."

There are no further details that are required to be disclosed pursuant to
paragraph (g) of Schedule 2 of the AIM Rules for Companies.

- ends -


Enquiries to:

Hugo Goldman                              Tel: + 972 3 768 5555
AxisMobile                                www.axismobile.com


Emma Kane / Paul Dulieu                   Tel: [phone]
Redleaf Communications


Notes to Editors

About AxisMobile


* AxisMobile was founded during early 2000. It is a leader in the emerging
  market of consumer mobile email which allows consumers to access email via
  mobile telephone handsets.

* AxisMobile's objective is to provide software that drives the mass market
  adoption of mobile email and related products by making multimedia information
  portable, ubiquitous and easy to access on subscribers' existing mobile
  handsets at an attractive cost. AxisMobile's email platform provides a
  'one-stop-shop' for consumer mobile as it supports Web, WAP, IMAP4, MMS, SMS
  and J2ME interfaces. Such interfaces cover most methods of transmitting mobile
  data communications. AxisMobile's platform means that mobile operators no
  longer need to integrate platforms from different vendors. This reduces costs.
  AxisMobile aims to leverage customer relationships by offering additional
  products and services based on its technology platform, hence producing
  cross-sales and increasing the value to customers and to its shareholders.

* Consumer mobile email represents a huge growth opportunity for mobile
  operators and vendors. The success of mobile communications has become a
  worldwide phenomenon with approximately 1.7 billion subscribers globally. In
  2005, Forrester research estimated that the number of Western European
  consumer mobile email users will increase from 12.3 million in 2005 to 62.7
  million by 2008. During the same period, revenues from consumer mobile mail
  will grow from Euro120 million per year to Euro1.15 billion per year in Western
  Europe alone. In the US, Forrester estimates that the number of consumer
  mobile email users will increase from 12.1 million in 2005 to 38 million in
  2008 and that revenues will soar from $13 million per year in 2005 to $406
  million in 2008.

* Publication quality photographs are available from Redleaf Communications

* Further information on AxisMobile is available from the AxisMobile website:
  www.axismobile.com




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