Board Change

RNS Number:4646F
Axismobile PLC
10 October 2007

Date: 10 October 2007
On behalf of: AxisMobile PLC ("AxisMobile" or "the Company")
For Immediate Release

AxisMobile PLC
* Board Change

AxisMobile PLC (AIM: AXIS), the consumer mobile email specialist, announces that
Hugo Goldman will step down as Chief Financial Officer on 31 October 2007 to
pursue other interests. Mr Goldman will remain with the Company as a
Non-Executive Director.

The board is pleased to announce that it has appointed Uri Darvish as Chief
Financial Officer and Finance Director with effect from 1 December 2007.

Uri Darvish, aged 39, held the position of Chief Financial Officer for Civcom
Inc., an optical communications company based in Israel, from 2003 to 2007 and
before this was VP Finance and Operations for two years at Xlight Photonics,
Inc, an optical communications company. Prior to this, Mr Darvish was Financial
Controller at NASDAQ listed Radcom Ltd and deputy financial controller at VISA
Israel Credit Cards Co. Ltd.

Mr Darvish has a B.A. in Accounting and Finance from The College of Management,
Academic Studies Division, has an M.A. in Business Administration from the
Heriot-Watt University and is a qualified Certified Public Accountant.

Uri Darvish will begin working for the Company on a part time basis from 1
November 2007 and will be elected to the Board of Directors and assume his full
time role as Chief Financial Officer and Finance Director from 1 December 2007.

Commenting on the Board changes, Executive Chairman Shai Schiller said: "We
would like to thank Hugo for his hard work and commitment to the Company and are
delighted that he has agreed to remain as a Non-Executive Director.

"I would also like to welcome Uri Darvish to the Company. Uri has extensive
experience and I am sure he will be a valuable addition to the Company. We look
forward to working with him."


There are no further details that are required to be disclosed pursuant to
paragraph (g) of Schedule 2 of the AIM Rules for Companies.

- ends -

Enquiries to:

Hugo Goldman                           Tel: + 972 3 768 5555
AxisMobile                             www.axismobile.com

Emma Kane / Paul Dulieu                Tel: [phone]
Redleaf Communications

Notes to Editors

About AxisMobile

* AxisMobile was founded during early 2000. It is a leader in the emerging
  market of consumer mobile email which allows consumers to access email via
  mobile telephone handsets.

* AxisMobile's objective is to provide software that drives the mass market
  adoption of mobile email and related products by making multimedia
  information portable, ubiquitous and easy to access on subscribers' existing
  mobile handsets at an attractive cost. AxisMobile's email platform provides a
  'one-stop-shop' for consumer mobile as it supports Web, WAP, IMAP4, MMS, SMS
  and J2ME interfaces. Such interfaces cover most methods of transmitting mobile
  data communications. AxisMobile's platform means that mobile operators no
  longer need to integrate platforms from different vendors. This reduces costs.
  AxisMobile aims to leverage customer relationships by offering additional
  products and services based on its technology platform, hence producing
  cross-sales and increasing the value to customers and to its shareholders.

* Consumer mobile email represents a huge growth opportunity for mobile 
  operators and vendors. The success of mobile communications has become a
  worldwide phenomenon with approximately 1.7 billion subscribers globally. In
  2005, Forrester research estimated that the number of Western European
  consumer mobile email users will increase from 12.3 million in 2005 to 62.7
  million by 2008. During the same period, revenues from consumer mobile mail
  will grow from Euro120 million per year to Euro1.15 billion per year in Western 
  Europe alone. In the US, Forrester estimates that the number of consumer
  mobile email users will increase from 12.1 million in 2005 to 38 million in
  2008 and that revenues will soar from $13 million per year in 2005 to $406 
  million in 2008.

* Publication quality photographs are available from Redleaf Communications

* Further information on AxisMobile is available from the AxisMobile website:
  www.axismobile.com




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