Re Agreement

    
  Argentvive PLC
  16 May 2008
   


    ARGENTVIVE PLC

    BOOKRABBIT.COM SIGNS PARTNERSHIP

    BookRabbit.com and ICUE allow consumers to preview and buy the latest books on their mobile devices

    *     ICUE providing first chapter of books directly to the mobile phones of consumers who have interacted with poster advertising 

    *     BookRabbit to provide the opportunity for consumers to buy the book from their mobile

    Chertsey - 16th May 2008 - BookRabbit.com, a brand new online bookshop that connects readers, authors and publishers through the books
that they own, announced today that it has entered into a partnership with ICUE, a leading provider of mobile services to the publishing
industry, to be the sole purchasing partner for the ICUE's 'first chapter previews' which sends chapter samplers directly to the mobile
phones of customers interacting with the poster advertising of a book.

    Publishers who partner with ICUE include a short phrase, keyword and short code on any advertising, such as outdoor posters, on books
they are promoting. For example a consumer might see:
    *     Text 'geri' to 64888 t o read an extract from Geri Halliwell's new book Ugenia Lavender
    *     Text 'moyles' to 64888 to read an extract from Chris Moyles new book The Difficult Second Book

    Once the free chapter has been downloaded onto the consumer's phone, they will then have the option to link directly to BookRabbit
(www.bookrabbit.com) to buy the book.

    Kieron Smith, managing director, BookRabbit, commented, "I'm extremely pleased that ICUE and BookRabbit can work together on this
project. We believe BookRabbit customers enjoy unearthing fantastic reads wherever they find them, and if we can help them find one and buy
it whilst they're waiting for the bus, then that's great."

    Whilst reading a book ICUE's system allows users to pause, rewind or fast forward, either one word at a time, by sentence, paragraph or
chapter. If the reader wishes to stop at any time or is interrupted by a call or text message the system automatically bookmarks the
position, and will resume in the same place when the application and book are re-opened.


    ENDS

    About BookRabbit
    BookRabbit is an online bookshop that dynamically connects readers, authors and publishers through the books they own. Using BookRabbit,
readers can share their passion for books, make recommendations to other readers as well as creating their own personal bookcase and
catalogues online - anything from medieval falconry, through bestsellers, to educational publications for schools. BookRabbit has a simple
aim - to claim back book selling and book buying, enabling readers to discover the right books for them.

    For more information about BookRabbit's fresh approach to online book selling visit www.BookRabbit.com

    About ICUE

    ICUE are the leading providers of mobile services to the publishing industry and have been distributing book content into mobile medium
for the last three years. Their services include providing solutions for mobile commerce and developing powerful marketing applications,
reaching the most ubiquitous communications device of all - mobile phones. 

    ICUE allows book publishers to use its technology to extend publishers marketing into mobile making interactive, giving a richer
experience to customers and giving the publisher a great ROI on graphic campaigns. 
    It also connects authors with readers by distributing free book content. 

    ICUE is a private business co-owned by senior management and Benchmark Capital, a UK-based venture capitalist firm. Part of the profits
from the business will be used to fund charities that focus on improving reading skills amongst UK teenagers and adults.

    www.i-cue.co.uk 

    Contact:

    Matt Stewart, Inferno PR - for BookRabbit 
    Tel: [phone]
    Email: [e-mail] 

    Jane Tappuni, MD & Co-Founder, ICUE
    E-Mail : [e-mail]
This information is provided by RNS
The company news service from the London Stock Exchange
 
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