Xylitol Canada hires PR agency to promote Xyla brand across country

Boutique agency High View Communications Inc. to act as company AOR

TORONTO, Nov. 28, 2013 /CNW/ - Xylitol Canada Inc. TSX-V:XYL) is pleased to announce it has hired public relations boutique High View Communications Inc. of Toronto to promote Xyla sweetener and the company's more than 50 Xyla sugar-free products ranging from gum and mints to jam and BBQ sauce.

"Now that our Xyla brand of xylitol is in thousands of retail locations across North America, it's time Canadians knew more about the many benefits of xylitol and why Xyla, which is made from sustainable North American hardwood, is far and away the industry leader," said Andrew Reid, President and CEO, Xylitol Canada Inc.  "We are delighted to be working with High View Communications to help tell the Xyla story and let Canadians know about this amazing all natural sugar alternative."

"As a leading lifestyle PR boutique with years of food experience and teams in Toronto, Vancouver, Calgary and Montreal, High View Communications is poised to demystify xylitol and ensure Xyla is stocked in more Canadian homes from coast to coast," said Ann Gallery, President, High View Communications Inc.

Benefits of Xyla Xylitol

• Made from100% sustainable North American Hardwood
• Natural sweetener that promotes dental health
• Stabilizes insulin and hormone levels
• 40% fewer calories and 75% fewer carbohydrates than sugar
• Wheat free, gluten free, vegan, and diabetic friendly
• Looks, tastes, cooks and bakes just like sugar

About Xylitol Canada Inc.

Xylitol Canada markets xylitol and xylitol based-products under the brand name Xyla and is focused on becoming a major low-cost manufacturer of xylitol and related products, serving the global market from operations in North America.

Xylitol Canada's business strategy is to leverage novel proprietary technology and processes to become North America's premier manufacturer of low cost, high quality xylitol from readily available environmentally-sustainable biomass. Xylitol is an all-natural sweetener which is marketed globally including Canada and the United States and is accepted by the American Food and Drug Administration, the World Health Organization and the American Dental Association. Xylitol contains 75% less carbohydrates and 40% less calories than sugar, has a myriad of oral health benefits including the prevention of tooth decay and is safe for diabetics. To date, wider spread use of xylitol has been limited by the lack of a reliable, low cost, high quality supplier.

Neither TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is define din the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Xylitol Canada Inc.

Image with caption: "Xyla® (TSX-V:XYL), www.xylitolcanada.com (CNW Group/High View Communications) (CNW Group/Xylitol Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131128_C5719_PHOTO_EN_33995.jpg

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