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SER

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Share Name Share Symbol Market Type
TSXV:SER TSX Venture Common Stock
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Serenic Reports Financial Results for First Quarter Ended May 31, 2011

29/07/2011 12:56am

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Serenic Corporation (the "Company" or "Serenic") (TSX VENTURE: SER), an international software developer specializing in integrated financial management and human capital management solutions for Non-Profit organizations, government agencies, and Microsoft Dynamics NAV users, announces its financial results for the three months ended May 31,2011 ("Q1").

Financial results are summarized as follows:


                                                   (Unaudited)     Increase
                                    Three months ended May 31     (decrease)
----------------------------------------------------------------------------
                                            2011         2010
----------------------------------------------------------------------------
                                               $            $              %
----------------------------------------------------------------------------
Revenue                                2,578,317    3,120,281         (17.4)
----------------------------------------------------------------------------
(Loss) income for the period                                      less than
                                       (177,375)        8,888          (100)
----------------------------------------------------------------------------
Basic and diluted loss per share          (0.01)            -        (100.0)
----------------------------------------------------------------------------
EBITDA (1)                              (60,960)      134,917        (145.2)
----------------------------------------------------------------------------
EBITDA as a % of sales                    (2.4)%          4.3%       (155.8)
----------------------------------------------------------------------------
Weighted average common shares
outstanding                           15,190,458   15,190,241
----------------------------------------------------------------------------

1.  EBITDA represents earnings before interest, taxes, depreciation,
    amortization, and stock based compensation. Please review the Serenic
    Management Discussion and Analysis for the quarter ended May 31, 2011
    for more information.

Quarter Highlights


--  Following a very strong fourth quarter to end its fiscal 2011 year,
    revenue declined 17.4% in this quarter compared to the first quarter of
    2010, due primarily to delayed buying decisions by new customers. The
    sales pipeline remains strong in management's opinion and management
    believe that sales anticipated to complete in the quarter have only been
    delayed and not lost.
--  Despite the sales decline of 17.4%, gross profit only declined 11.9%,
    from $2,035,753 or 65.2% of sales in Q1 last year to $1,793,053 or 69.5%
    of sales this quarter. A shift in the sales mix to the more profitable
    elements of client services and maintenance contracts partially offset
    the negative impact on profitability from the software license revenue
    decline.
--  Expenses were marginally lower in the current quarter by 2.9%, declining
    from $2,030,750 to $1,971,181. Certain expenses associated with the
    strategic initiative to increase value for shareholders were incurred
    last year but not required to be repeated this year. As Serenic costs
    are relatively fixed in the short term, the reduced top line sales and
    gross profit created the net loss of $177,375 in the current quarter.
--  Serenic continues to be negatively impacted by the declining foreign
    exchange rate, which decreased from an average of $1.0226 Cdn to U.S. in
    Q1 of 2011 to $0.9679 Cdn to U.S. in Q1 of 2012. Revenues are primarily
    billed in U.S. dollars while expenses are paid in both U.S. and Canadian
    dollars. The result of the declining U.S. dollar is that revenue is
    therefore affected more than expenses which also contributed to the net
    loss.

Q1 2012 Corporate Highlights


--  Management continued to focus on two primary objectives during the
    quarter - to increase the value of the Company by strengthening its
    position as a global leader in its niche markets and to continue
    investigation of alternatives to maximize that value for all
    stakeholders of the Company.
--  Serenic continued to progress from marketing and operational
    perspectives with Q1 having established solid momentum for the upcoming
    year. The Company announced the addition of the Habanero Consulting
    Group as a new reseller partner in Western Canada and the Advancement
    Group as a new distributor for South Africa. Several new customers were
    added during Q1 including the Human Rights Watch organization which
    conducts its operations to assist victims of human rights abuses in more
    than 90 countries.
--  In Q1 the Company issued its first quarterly report in accordance with
    International Financial Reporting Standards ("IFRS"). Conversion from
    Canadian GAAP to IFRS convention has been a time consuming and expensive
    project over the past 3 years and this Q1 report represents the
    successful changeover as is required by all Canadian public companies as
    of January 1, 2011.
--  Subsequent to the quarter end, the Company announced a Normal Course
    Issuer Bid program commencing June 23, 2011, wherein the Company may
    repurchase (for cancellation) up to 938,249 of its outstanding common
    shares. This program was instituted in support of management's belief
    that the current share price does not adequately reflect the real value
    of the Company and that repurchase of common shares at current price
    levels is an appropriate use of corporate funds.
--  On June 13, 2011 Serenic was again appointed to Microsoft's Inner Circle
    and President's Clubs for strong business growth and for outstanding
    dedication to customer service through the delivery of innovative
    business solutions.

Please refer to the latest financial statements and MD&A filed on www.sedar.com for full financial analysis and details.

Outlook

Serenic's management continues to believe the outlook remains positive. The strategy for Fiscal 2012 is to continue organic growth of core operations, to maintain EBITDA positive results as we grow our business and to continue to explore and pursue scenarios to maximize value for our shareholders beyond what organic growth would produce.

From an operational perspective, this will entail continued pursuit of new business through our traditional reseller and direct channel business models, accelerating activities that pertain to international markets and executing aggressive new campaigns to market our software as a service ("SaaS") product, Navigator On-line. We have also enacted an internal initiative termed "The Year of the Customer", which involves revamping current processes and systems throughout the Company in an effort to support and serve our customers and partners even better and to ensure their ongoing satisfaction and loyalty.

From a corporate development focus, we will continue exploration and pursuit of various strategic opportunities to maximize shareholder value, including but not limited to: a capital structure review, strategic partnerships, and/or merger and acquisition scenarios. Management strongly believes that the current market capitalization of the Company does not adequately reflect Serenic's fair value and is determined to take judicious action that would best serve the interests of shareholders to rectify this situation, as soon as practical.

With $4 million of cash on hand at quarter-end and no long term debt, the Company is adequately financed to operate as anticipated. The management team is excited and committed to achieve the objectives as stated and we anticipate another fruitful year of advancement for the Company.

About Serenic Corporation

Serenic Corporation publishes mission-critical software products for not-for-profits (NFP), educational institutions and governments. The Company's products are based on leading application and technology platforms from Microsoft, including Dynamics NAV, SQL Server, and .NET, and are distributed in North America and internationally through value-added resellers and a direct sales organization. Serenic Corporation is the exclusive developer of human resource management and payroll products for Microsoft Dynamics NAV ERP users in North America. Serenic has offices in Edmonton, Alberta and Denver, Colorado and staff located throughout the USA, and in Europe and Africa.

ON BEHALF OF THE BOARD OF DIRECTORS

Dwayne Kushniruk, Chairman

SERENIC CORPORATION

Forward Looking Statements

Certain statements contained in this press release, including statements which may contain words such as "could", "should", "expect", "anticipate", "believe", "will", and similar expressions and statements relating to matters that are not historical facts, are forward looking statements. Such forward looking statements involve known and unknown risks and uncertainties which may cause the actual results, performances or achievements of Serenic Corporation to be materially different from any future results, performances or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, software industry risks, general business risks, foreign currency risks, economic dependence risks, and credit risks.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contacts: Serenic Corporation Dwayne Kushniruk Chairman 1-877-426-5385 x509 dkushniruk@serenic.com Serenic Corporation Paul Johnston CFO 1-877-426-5385 x509 pjohnston@serenic.com Cantech Communications Investor Relations Nick Waddell Toll free: (877) 737-3642 x144 ir@serenic.com

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