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EXC

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Share Name Share Symbol Market Type
TSXV:EXC TSX Venture Common Stock
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Essex Angel Capital Inc. Announces: Wellness Indicators, Inc. Reaches Milestone With Electronic Reader for Health Equater(TM)...

01/02/2012 6:46pm

Marketwired Canada


Essex Angel Capital Inc. (TSX VENTURE:EXC) (the "Corporation" or "Essex") is
pleased to announce that Wellness Indicators, Inc. ("Wellness Indicators"), one
of the companies in the Essex portfolio, has passed a significant milestone in
producing the second generation of its proprietary electronic reader for its new
wellness assessment test. The reader will be used in upcoming field trials for
Wellness Indicators' Health Equater(TM) Assessment Profile, a unique inexpensive
urine test that screens for a number of biomarkers. The company has field trial
commitment letters from eight organizations, representing over 1,000,000
potential users, of whom 2,000 will be participating in field trials in the
first quarter of 2012.


The reader for the Health Equater Assessment Profile is the culmination of
research and development following field trials in July, 2011, and has been
successfully bench-tested with more than 1,000 samples. 


The Health Equater Assessment Profile is a first-to-market test screening for
such biomarkers as oxidative stress, low-grade inflammation and total
antioxidant capacity, which indicate levels of wellness. Thousands of studies
have shown that the biomarkers detected by the assessment profile are leading
indicators for a variety of future health risks, including stroke, cancer, heart
disease, and diabetes. The value of the Health Equater Assessment Profile is
that it is non-invasive, results are ready in five minutes and it gives an
indication at the individual level of how a person is functioning metabolically
before the onset of chronic disease, when intervention is less expensive and
more effective. Results are available in approximately five minutes, instead of
the week that traditional lab tests require. Other advantages include ease of
use, portability, and low cost, being approximately $30 per test, rather than
around $100 for most current diagnostic tests.


"We are confident that the Health Equater Assessment Profile is well on its way
to a successful launch to the commercial market in the next few months," said
Frank Lyman, President and CEO of Wellness Indicators. He also noted that,
"Because it is an early indicator of increased risk for a range of chronic
diseases, the Health Equater Assessment Profile is useful as an early guide to
help people decide to change unhealthy behaviors. It also provides insurers,
employers, and healthcare providers with timely information to intervene with
wellness programs, fitness regimes, or other preventive measures." 


Wellness Indicators, based in Wauconda, Illinois, plans to market the Health
Equater Assessment Profile to insurance companies, large employers, and
organized labor unions, representing millions of potential clients, to use as a
precursor to expensive clinical diagnostic tests. 


"We are excited that Wellness Indicator is looking to deliver to the health-care
industry a new low-cost option for wellness screening," reported Rick Galdi,
President and CEO of Essex. "The use of this test creates a win-win by offering
important information to individuals and their insurers about their health
status while potentially removing significant costs from the healthcare system."


This press release contains certain forward-looking statements about the future
plans and intentions of companies in the Corporation's portfolio. Wherever
possible, words such as "may," "will," "should," "could," "expect," "plan,"
"intend," "anticipate," "believe," "estimate," "predict," or "potential," or the
negative or other variations of these words, or similar words or phrases, have
been used to identify these forward-looking statements. These statements reflect
Management's current beliefs and are based on information currently available to
Management as at the date hereof. Forward-looking statements included or
incorporated by reference in this press release include statements with respect
to completion of Wellness Indicators' field trials in the first quarter of 2012,
successful commercial launch of the Health Equator Assessment Profile in the
next few months, and the future business activity of Wellness Indicators.


Forward-looking statements involve significant risk, uncertainties, and
assumptions. Many factors could cause actual results, performance, or
achievements to differ materially from the results discussed or implied in the
forward-looking statements. These factors should be considered carefully and
readers should not place undue reliance on the forward-looking statements.
Although the forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions, the
Corporation cannot assure readers that actual results will be consistent with
these forward-looking statements. These forward-looking statements are made as
of the date of this press release, and the Corporation assumes no obligation to
update or revise them to reflect new events or circumstances, except as required
by law.


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