EastCoal Announces Share Consolidation

EastCoal Inc. (TSX VENTURE:ECX)(AIM:ECX) (the "Company" or "EastCoal") is
pleased to announce that it is proceeding with a share consolidation of its
issued and outstanding common shares further to the approval of shareholders at
the Company's annual general and special meeting held on July 26, 2013 and the
approval of the TSX Venture Exchange received today.


The consolidation is expected to be effective from the opening of the markets on
August 8, 2013 on both the TSX Venture Exchange and the AIM market of the London
Stock Exchange plc, respectively. The consolidation is being effected on a ratio
of ten (10) pre-consolidation common shares to one (1) post-consolidation common
shares, consolidating the Company's 728,048,493 issued and outstanding common
shares to 72,804,849 common shares following the consolidation.


The Company will also be consolidating its outstanding options and warrants on a
ratio of ten (10) to one (1), with the result that each consolidated option and
warrant will now entitle the holder to acquire one common share in the capital
of the Company at an exercise price equal to ten (10) times its original
exercise price. The following table summarizes the Company's capital structure
following the consolidation of its common shares, options and warrants (all
dollar amounts expressed in Canadian dollars):




----------------------------------------------------------------------------
                            Post-           Post-                           
                            Consolidation   Consolidation                   
                            Amount          Exercise Price  Expiry Date     
Securities                  Outstanding     (if applicable) (if applicable) 
----------------------------------------------------------------------------
Common Shares               72,804,849      N/A             N/A             
----------------------------------------------------------------------------
Stock Options                                                               
                                                                            
(i) Options issued on       (i) 197,500     (i) $3.00       (i) September   
 September 15, 2009                                         15, 2014        
(ii) Options issued on July (ii) 120,000    (ii) $3.00      (ii) July 27,   
 27, 2010                                                   2015            
(iii) Options issued on     (iii) 75,000    (iii) $7.00     (iii) February  
 February 4, 2011                                           4, 2016         
(iv) Options issued on      (iv) 75,000     (iv) $7.00      (iv) March 14,  
 March 14, 2011                                             2016            
(v) Options issued on July  (v) 75,000      (v) $7.00       (v) July 6, 2016
 6, 2011                                                                    
(vi) Options issued on      (vi) 15,000     (vi) $6.50      (vi) January 19,
 January 19, 2012                                           2017            
(vii) Options issued on May (vii) 250,000   (vii) $4.10     (vii) May 31,   
 31, 2012                                                   2017            
----------------------------------------------------------------------------
Warrants:                                                                   
                                                                            
(i) Warrants issued in      (i) 400,000     (i) $7.00       (i) May 31, 2014
 connection with a property                                                 
 acquisition on May 31,                                                     
 2012                                                                       
(ii) Warrants issued in     (ii) 4,860,000  (ii) $5.50      (ii) May 31,    
 connection with a unit                                     2015            
 offering May 31, 201                                                       
(iii) Broker Warrants       (iii) 296,100   (iii) $3.50     (iii) May 31,   
 issued in connection with                                  2015            
 a unit offering May 31,                                                    
 2012                                                                       
----------------------------------------------------------------------------



The Company's name and trading symbol will remain the same. The Company's new
CUSIP/ISIN numbers are CUSIP 276165503 and ISIN CA 2761655034.


Letters of transmittal with respect to the consolidation will be mailed out to
all registered shareholders on or about August 8, 2013. All registered
shareholders of the Company will be required to send their certificates
representing pre-consolidation common shares with a properly executed letter of
transmittal to the Company's transfer agent, Computershare Trust Company of
Canada, in accordance with the instructions provided in the letter of
transmittal. Additional copies of the letter of transmittal can be obtained
through Computer Trust Company of Canada. All shareholders who duly complete
letters of transmittal will receive post-consolidation common share
certificates. For shareholders holding EastCoal shares through CREST, the
depository interests positions will be automatically consolidated following the
consolidation without any further action required by such shareholders and no
letter of transmittal will be mailed to such shareholders nor will such
shareholders be required to complete a letter of transmittal.


No certificates representing fractional post-consolidation common shares will be
issued pursuant to the consolidation. Any fractional common shares arising from
the consolidation will be rounded down or up to nearest whole common share, with
0.5 of a common share being rounded up. Pursuant to the terms of the outstanding
warrants, the Company is not obligated to issue fractional common shares upon
the exercise of any such warrants and, therefore, any common shares issuable
post-consolidation upon the exercise of any outstanding warrants shall be
rounded down the down to the nearest whole common share.


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.


This press release contains projections and forward-looking information that
involve various risks and uncertainties regarding future events. Such
forward-looking information can include without limitation statements based on
current expectations involving a number of risks and uncertainties and are not
guarantees of future performance. There are numerous risks and uncertainties
that could cause actual results to differ materially from those expressed in the
forward looking information. These and all subsequent written and oral
forward-looking information are based on estimates and opinions on the dates
they are made and are expressly qualified in their entirety by this notice.
Except as required by law, EastCoal assumes no obligation to update
forward-looking information should circumstances or management's estimates or
opinions change.


FOR FURTHER INFORMATION PLEASE CONTACT: 
EastCoal Inc.
Abraham Jonker
President and Acting CFO
[phone]
[phone] (Cell)
www.eastcoal.ca


Cenkos Securities plc
Ken Fleming
[phone]


Cenkos Securities plc
Derrick Lee
Alan Stewart
[phone]


Tavistock Communications
Jos Simson
Emily Fenton
Mike Bartlett
[phone]