ATLAS ANNOUNCES NEW INVESTMENT MANAGER

CHICAGO, IL, March 15 /CNW/ -- 
CHICAGO, IL, March 15 /CNW/ - Atlas Financial Holdings, Inc. ("Atlas" or the "Company") (TSXV: AFH)
 announced today that it has entered into an agreement with Asset
 Allocation & Management Company, L.L.C. ("AAM") to manage the
 investment portfolios of Atlas subsidiaries American Country Insurance
 Company and American Service Insurance Company, Inc.  Combined invested
 assets of these subsidiaries, as reported in their December 31, 2010
 statutory annual statements, was US$182.3 million.  Pursuant to the
 agreement, AAM will manage the invested assets in the Company's
 investment portfolio subject to investment guidelines prescribed by the
 Company.  AAM will also provide accounting services related to these
 investment activities.                   



About Atlas        



The primary business of Atlas is commercial automobile insurance in the
 United States, with a niche market orientation and focus on insurance
 for the "light" commercial automobile sector including taxi cabs,
 non-emergency paratransit, limousine/livery and business auto. The
 business of Atlas is carried on through its subsidiaries American
 Country Insurance Company and American Service Insurance Company, Inc. 
 Atlas' operating subsidiaries have decades of experience with a
 commitment to always be an industry leader in these specialized areas
 of insurance.                   



About AAM        



AAM, based in Chicago, Illinois, is a SEC registered investment advisor
 specializing in the management of insurance company portfolios. AAM
 offers comprehensive investment management that incorporates an array
 of value added services, including Schedule D Investment Accounting,
 Dynamic Tax Analysis, and Dynamic Asset/Liability Modeling. AAM's team
 of senior managers averages 21 years of investment industry experience
 with a portfolio management team averaging 15 years of experience. As
 of December 31, 2010, AAM manages over US$14.5 billion in assets for 98
 insurance company clients, across all segments of the industry.       
             



Notice regarding forward-looking statements: 


This release includes forward-looking statements regarding the Company
 and its subsidiaries and businesses. Such statements are based on the
 current expectations of the management of each entity. The
 forward-looking events and circumstances discussed in this release,
 including acceptance of the transaction, may not occur and could differ
 materially as a result of known and unknown risk factors and
 uncertainties affecting the companies, including risks regarding the
 insurance industry, economic factors and the equity markets generally.
 No forward-looking statement can be guaranteed. Except as required by
 applicable securities laws, forward-looking statements speak only as of
 the date on which they are made and the Company and its subsidiaries
 undertake no obligation to publicly update or revise any
 forward-looking statement, whether as a result of new information,
 future events, or otherwise. 


Neither TSX Venture Exchange nor its Regulation Services Provider (as
 that term is defined in the policies of the TSX Venture Exchange)
 accepts responsibility for the adequacy or accuracy of this release.


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pScott Wollney, Chief Executive Officer of Atlas Financial Holdings, Inc.  at 847-700-8600/p

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