Salton(R) Signs Endorsement Agreement with Al Roker to Promote the Melitta(R) Smart Mill & Brew(TM) with MSN(R) Direct

  
    
  
  
    
      Salton, Inc. (NYSE:SFP) announced today an agreement with Al Roker, 
      America’s favorite weatherman, best-selling 
      author and a host of NBC’s “Today”, 
      to promote the Smart Mill & Brew™ with MSN® 
      Direct.
    
    
      Al Roker will promote and endorse the first coffee maker to display 
      real-time weather information that incorporates Microsoft Corporation’s 
      Smart Personal Objects Technology (SPOT) in North America.
    
    
      Al Roker states: “If you want to know what’s 
      happening in your neck of the woods right now, just turn to your coffee 
      maker! The Melitta® Smart Mill & Brew™ 
      incorporates my passion for the weather into a truly innovative product. 
      I am excited to be working with Salton in the launch of such a great 
      product.”
    
    
      “Millions of people wake up in the morning 
      with Al Roker on their televisions,” said 
      Leonhard Dreimann, chief executive officer of Salton. “We 
      are pleased to be working with him on this fun and functional product 
      that combines two things that we start our days with – 
      coffee and weather.”
    
    
      The Melitta Mill & Brew with MSN Direct was named a finalist in Yahoo! 
      Tech's “Last Gadget Standing” 
      Competition at the recent 2007 International Consumer Electronics Show 
      in Las Vegas. It is currently available at select retailers in the 
      United States with broader distribution to follow by mid-2007. More 
      information about the product can be found at http://www.YourGrindRedefined.com.
    
    
      Salton, Inc. is a leading designer, marketer and distributor of 
      branded, high-quality small appliances, home decor and personal care 
      products. Our product mix includes a broad range of small kitchen and 
      home appliances, time products, lighting products and personal care and 
      wellness products. We sell our products under our portfolio of 
      well-recognized brand names such as Salton®, 
      George Foreman®, Westinghouse(TM), Toastmaster®, 
      Melitta®, Russell Hobbs®, 
      Farberware®, Ingraham® 
      and Stiffel®. The Company believes its strong 
      market position results from well-known brand names, high quality and 
      innovative products, strong relationships with its customer base and a 
      focused outsourcing strategy.
    
    
      About Melitta:
    
    
      The U.S. headquarters for Melitta is located in Clearwater, Florida 
      and is part of the privately held Melitta Group in Minden, Germany. 
      Melitta’s North American manufacturing 
      operations are geographically dispersed. All coffee roasting and 
      packaging is done in Cherry Hill, New Jersey. Filter paper and 
      non-electric coffeemaking systems are manufactured in Clearwater, 
      Florida. Melitta electrics and accessories are manufactured, marketed 
      and distributed under a licensing agreement with Salton. For more 
      information, visit www.melitta.com.
    
    
      Microsoft and MSN are either registered trademarks or trademarks of 
      Microsoft Corp. in the United States and/or other countries.
    
    
      The names of actual companies and products mentioned herein may be the 
      trademarks of their respective owners.