24/7 Real Media and Dentsu Inc Expand Partnership to Deliver Search Engine Marketing Services Throughout Asia

  
    
  
  
    
      24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing 
      company, and Dentsu Inc. (4324.T), Japan's largest advertising company, 
      today announced an expansion of their groundbreaking search engine 
      marketing (“SEM”) 
      partnership. Through a new holding company, tentatively to be called “Dentsu 
      24/7 Search Holdings”, Dentsu and 24/7 Real 
      Media will establish new operations within other strategically important 
      advertising markets throughout Asia and the Pacific Rim, including 
      China, India, Korea, Thailand, and Taiwan. These new operating units 
      will be the preferred SEM service providers for Dentsu and 24/7 Real 
      Media affiliates within each region.
    
    
      Under the terms of the agreement, Dentsu and 24/7 Real Media will each 
      provide initial capital of $5.0 million, which will be used to fund 
      operations in the identified expansion countries. 24/7 Real Media will 
      license its industry-leading Decide DNA™ 
      technology, again rated highest among SEM platforms by JupiterResearch, 
      to each operating subsidiary. Initial management of the new venture will 
      be fully-supported by K.K. 24-7 Search, the existing Tokyo-based joint 
      venture of Dentsu and 24/7 Real Media.
    
    
      The Dentsu Group is the fifth largest advertising group in the world, 
      with more than 6,000 clients, both domestic and global, and annual 
      billings of over $16.0 billion. Through an extensive network of 
      affiliates and subsidiaries, Dentsu maintains an unparalleled presence 
      throughout Asia. Excluding Japan and China, regions in which it 
      consistently ranks as the largest agency by revenue, Dentsu sales for 
      Asia grew at a robust 17.2% annually for the fiscal year ended March 31, 
      2006.
    
    
      “We are very pleased to expand our strong 
      relationship with 24/7 Real Media,” said 
      Ryuichi Mori, director of Dentsu. “Over the 
      past fourteen months, 24/7 Real Media has proven to be a trusted, 
      reliable partner, and the Decide DNA™ 
      technology has proven itself to be the right solution for the 
      Asia-Pacific region.”
    
    
      According to PricewaterhouseCoopers1, nearly 
      $1.0 billion will be spent in 2006 through online advertising in the 
      five countries initially identified for expansion by Dentsu and 24/7 
      Real Media. While Korea and China currently benefit from the majority of 
      this expenditure, less mature markets such as India are expected to 
      rapidly develop as broadband access continues to proliferate. In the 
      aggregate, China, India, Korea, Thailand and Taiwan are forecast to 
      realize compound annual growth of greater than 20% over the next four 
      years as online spend more than doubles to $2.0 billion in 2010.
    
    
      “We are thrilled to have the opportunity to 
      further expand our already successful partnership with the most 
      significant advertising company in the region," said David J. Moore, 
      chairman and CEO of 24/7 Real Media. “In 
      Dentsu, we have found a partner that has clearly embraced the importance 
      of advertising through new, digital media channels, as well as the 
      strategic significance of several key Asian markets outside of Japan.”
    
    
      “The establishment of this new joint venture 
      is a testament to the strength of the relationship between Dentsu and 
      24/7 Real Media,” added Jae Woo Chung, 
      president of 24/7 Real Media Asia. “We look 
      forward to working in tandem with the very experienced and astute senior 
      management team at Dentsu to leverage the growing adoption of paid 
      search throughout Asia.”
    
    
      Additional details, including the expected financial impact upon 
      consolidated financial results for 2007, will be provided during 24/7 
      Real Media's fourth quarter earnings call in early March 2007.
    
    
      About Dentsu Inc.
    
    
      Dentsu Inc., founded in 1901, is the largest advertising company brand 
      and the fifth largest marketing and communications organization in the 
      world. Based in Tokyo, Dentsu offers national, multinational and global 
      clients the most comprehensive range of advertising and marketing 
      services through its unique “Total 
      Communications Services” approach. Dentsu has 
      pioneered and set global standards for integrated communications, which 
      in latter years have been adopted by a number of major international 
      networks. The group has more than 6,000 clients and 16,167 employees* in 
      both Japan and in its offices overseas. Consolidated billings (net 
      sales) for fiscal year 2005 were recorded at 1,963.2 billion yen. Dentsu 
      is publicly quoted on the Tokyo Stock Exchange. For more information, 
      please visit www.dentsu.com
    
    
      * As of March 31, 2006
    
    
      About 24/7 Real Media, Inc.
    
    
      24/7 Real Media, Inc. is a leading global digital marketing company, 
      empowering advertisers and publishers to engage their target audiences 
      with greater precision, transparency and ROI. Using its award winning ad 
      serving, targeting, tracking and analytics platform, powerful search 
      marketing capabilities and global network of specialized Web sites, the 
      company has turned the art of reaching audiences across virtually any 
      digital medium into a measurable science. The company is headquartered 
      in New York, with 20 offices in 12 countries throughout North America, 
      Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
    
    
      24/7 Real Media: The Science of Digital Marketing.
    
    
      24/7 Real Media is a member of the NAI and adheres to the NAI privacy 
      principles that have been applauded by the FTC. These principles are 
      designed to help ensure Internet user privacy. For more information 
      about online data collection associated with ad serving, including 
      online preference marketing and an opportunity to opt-out of 24/7 Real 
      Media cookies, go to: www.networkadvertising.org.
    
    
      1 PriceWaterhouseCoopers –“Global 
      Entertainment and Media Outlook: 2006 – 2010” 
      June 2006
    
  
24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital
marketing company, and Dentsu Inc. (4324.T), Japan's largest
advertising company, today announced an expansion of their
groundbreaking search engine marketing ("SEM") partnership. Through a
new holding company, tentatively to be called "Dentsu 24/7 Search
Holdings", Dentsu and 24/7 Real Media will establish new operations
within other strategically important advertising markets throughout
Asia and the Pacific Rim, including China, India, Korea, Thailand, and
Taiwan. These new operating units will be the preferred SEM service
providers for Dentsu and 24/7 Real Media affiliates within each
region.

   Under the terms of the agreement, Dentsu and 24/7 Real Media will
each provide initial capital of $5.0 million, which will be used to
fund operations in the identified expansion countries. 24/7 Real Media
will license its industry-leading Decide DNA(TM) technology, again
rated highest among SEM platforms by JupiterResearch, to each
operating subsidiary. Initial management of the new venture will be
fully-supported by K.K. 24-7 Search, the existing Tokyo-based joint
venture of Dentsu and 24/7 Real Media.

   The Dentsu Group is the fifth largest advertising group in the
world, with more than 6,000 clients, both domestic and global, and
annual billings of over $16.0 billion. Through an extensive network of
affiliates and subsidiaries, Dentsu maintains an unparalleled presence
throughout Asia. Excluding Japan and China, regions in which it
consistently ranks as the largest agency by revenue, Dentsu sales for
Asia grew at a robust 17.2% annually for the fiscal year ended March
31, 2006.

   "We are very pleased to expand our strong relationship with 24/7
Real Media," said Ryuichi Mori, director of Dentsu. "Over the past
fourteen months, 24/7 Real Media has proven to be a trusted, reliable
partner, and the Decide DNA(TM) technology has proven itself to be the
right solution for the Asia-Pacific region."

   According to PricewaterhouseCoopers(1), nearly $1.0 billion will
be spent in 2006 through online advertising in the five countries
initially identified for expansion by Dentsu and 24/7 Real Media.
While Korea and China currently benefit from the majority of this
expenditure, less mature markets such as India are expected to rapidly
develop as broadband access continues to proliferate. In the
aggregate, China, India, Korea, Thailand and Taiwan are forecast to
realize compound annual growth of greater than 20% over the next four
years as online spend more than doubles to $2.0 billion in 2010.

   "We are thrilled to have the opportunity to further expand our
already successful partnership with the most significant advertising
company in the region," said David J. Moore, chairman and CEO of 24/7
Real Media. "In Dentsu, we have found a partner that has clearly
embraced the importance of advertising through new, digital media
channels, as well as the strategic significance of several key Asian
markets outside of Japan."

   "The establishment of this new joint venture is a testament to the
strength of the relationship between Dentsu and 24/7 Real Media,"
added Jae Woo Chung, president of 24/7 Real Media Asia. "We look
forward to working in tandem with the very experienced and astute
senior management team at Dentsu to leverage the growing adoption of
paid search throughout Asia."

   Additional details, including the expected financial impact upon
consolidated financial results for 2007, will be provided during 24/7
Real Media's fourth quarter earnings call in early March 2007.

   About Dentsu Inc.

   Dentsu Inc., founded in 1901, is the largest advertising company
brand and the fifth largest marketing and communications organization
in the world. Based in Tokyo, Dentsu offers national, multinational
and global clients the most comprehensive range of advertising and
marketing services through its unique "Total Communications Services"
approach. Dentsu has pioneered and set global standards for integrated
communications, which in latter years have been adopted by a number of
major international networks. The group has more than 6,000 clients
and 16,167 employees* in both Japan and in its offices overseas.
Consolidated billings (net sales) for fiscal year 2005 were recorded
at 1,963.2 billion yen. Dentsu is publicly quoted on the Tokyo Stock
Exchange. For more information, please visit www.dentsu.com

   * As of March 31, 2006

   About 24/7 Real Media, Inc.

   24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their target
audiences with greater precision, transparency and ROI. Using its
award winning ad serving, targeting, tracking and analytics platform,
powerful search marketing capabilities and global network of
specialized Web sites, the company has turned the art of reaching
audiences across virtually any digital medium into a measurable
science. The company is headquartered in New York, with 20 offices in
12 countries throughout North America, Europe and the Asia Pacific
region. For more information, please visit www.247realmedia.com.

   24/7 Real Media: The Science of Digital Marketing.

   24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.

   (1) PriceWaterhouseCoopers -"Global Entertainment and Media
Outlook: 2006 - 2010" June 2006