24/7 Real Media Unveils Open AdStream(R) 6 - The Industry's First Solution That Integrates Ad Serving, Web Analytics and Behavi

        Next Generation Ad Management Platform Gives Publishers
 Unprecedented Clarity, Control and Targeting Capabilities for Maximum
                     Revenue Generating Potential

   24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing
company, today unveiled Open AdStream 6, the industry's first
comprehensive ad management platform that combines the powerful
business intelligence of Web analytics and behavioral targeting with a
world-class, award-winning ad serving and campaign management
platform. In doing so, 24/7 Real Media delivers on the promise of
convergence - integrating three essential tools that Web publishers
need and use most to improve results, maximize revenue and lower
operational costs. Open AdStream 6 is being rolled out to customers
worldwide, starting in North America followed by Europe and Asia.
   The fully integrated Open AdStream 6 provides publishers with
comprehensive campaign intelligence from a single, easy-to-use
interface, allowing them to make more informed campaign decisions in
real-time to help boost their revenue potential. Previously,
publishers had to manually transfer data between separate, often
incompatible analytics, behavioral targeting and ad serving
applications - an inefficient process typically resulting in hours, or
even days, of missed revenue opportunities.
   Open AdStream 6 enables the seamless flow of data between these
applications, which saves time and money by eliminating bottlenecks
and human error. By consolidating separate page tags for ad serving,
Web analytics and behavioral targeting into one single tag, Open
AdStream 6 simplifies and improves audience number reconciliation,
decreases page-load times, and reduces potential points of failure and
data discrepancies.
   "Yesterday's proprietary, stand-alone solutions cannot deliver the
efficiencies and real-time business intelligence that marketers need
to make effective decisions and execute them in real-time," said David
J. Moore, chairman and chief executive officer, 24/7 Real Media. "Open
AdStream 6 converts rich customer and performance data into actionable
intelligence that publishers can use to boost the effectiveness of
their online campaigns and maximize the revenue generating potential
of their site. By providing publishers with greater clarity and
control over their online advertising operations, we've transformed
the complex art of digital marketing into a science."

   Audience-Driven Marketing

   Open AdStream 6's high level integration allows publishers to
focus on their customers and the audiences they want to reach.
Audiences can now be segmented and targeted with the most relevant ads
in real-time, providing publishers with unprecedented insight and
control over the interaction of visitors, site content and
advertising.
   Fully integrated, one-click Behavioral Targeting, for example,
allows publishers to create highly customized segments based on
analytics data for all audience groups. Once created, publishers can
start serving targeted ads while constantly optimizing their campaign
strategy for improved responses. Powerful new targeting features
enable publishers to create campaigns that guarantee specific reach
and frequency goals. Other available targeting options including
demographics, technographics, geography, time of day, search terms,
surround sessions, ad sequencing and retargeting.
   "For publishers looking to maximize revenue opportunities,
minimize costs and streamline their ad operations, the integrated Web
analytics and Behavioral Targeting capabilities of Open AdStream 6
enables them to target and serve ads more quickly, accurately and cost
effectively than if they used three separate applications," said Ali
C. Mirian, product manager, Publisher Solutions. "The speed and
targeting benefits of Open AdStream 6 are also key differentiators for
publishers courting advertisers - especially in the extremely
competitive online advertising market."
   "After more than a decade of real-world service, and tens of
trillions of impressions served, Open AdStream 6 is best positioned to
meet the changing needs of our customers and support the growing
breadth of digital media and next generation devices capable of
supporting ads," said Jeff Marcus, chief technology officer, 24/7 Real
Media. "In addition to deeply integrating business critical
applications, such as Web analytics and behavioral targeting that
improve revenue, Open AdStream 6 comes complete with an extensive
suite of Web services and interfaces that allow easy integration into
a publisher's existing infrastructure, which reduces IT complexity and
total cost of ownership."

   About 24/7 Real Media, Inc.

   24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their target
audiences with greater precision, and to achieve transparency, and
greater ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with 20
offices in 12 countries throughout North America, Europe and Asia.

   24/7 Real Media: The Science of Digital Marketing.

   24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.

   Caution concerning forward-looking statements:

   This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of April 24, 2006. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise.

   24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.