24/7 Real Media Unveils Decide DNA(TM) 6: Advancing the Industry's Premier Search Engine Marketing Platform

    Flexible Technology Supports the Most Complex and Comprehensive
  Campaigns, and Quickly Adapts to Changing Features and Requirements
        of Major Search, Content and Shopping Engines Worldwide

   As the volume and complexity of search engine marketing (SEM)
continues to increase, 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading
global digital marketing company, today announced a new version of its
award-winning SEM platform, Decide DNA(TM) 6, to help search marketers
more efficiently automate, streamline and manage the entire campaign
management process. The highly flexible and scalable platform also
ensures greater continuity and revenue generating potential of SEM
campaigns by quickly adapting to the constant flow of new features and
technology requirements introduced by the big three US search engines
and major search, content and shopping engines worldwide.
   Despite its complexity, sophisticated marketers are increasingly
turning to search marketing, creating a strong demand for more robust
SEM tools and flexible managed services. According to
JupiterResearch's 2006 US SEM Executive Survey, the share of search
marketers with annual revenues of $15 million or more has risen by
almost 12 percent since 2005. The survey also concludes that the share
of sophisticated marketers using bid management and Web analytic tools
has increased to 26 percent in 2006, from 19 percent in 2005.
   As equally important as the need for more sophisticated tools is
the ability for search engine marketers to adapt to the ever-changing
features and application interfaces put forth by major search engines.
These frequent and typically unannounced updates can cause serious
disruptions to a marketer's SEM campaigns - and hence their revenue
generating ability - until the marketer upgrades its SEM platform to
conform to the new features.
   "The flexibility we built into the new Decide DNA 6 platform
allows us to anticipate and quickly respond to the constantly shifting
feature sets of major search, content and shopping engines around the
world so that our customers experience fewer disruptions to their SEM
campaigns," said David Adel, product manager, advertiser solutions for
24/7 Real Media. "In addition to this sophistication and
responsiveness, Decide DNA 6 delivers the largest global reach of any
SEM platform."
   The next-generation Decide DNA 6 technology incorporates
proprietary processes and methodologies for managing complex and
comprehensive search marketing campaigns, including search engine
optimization, bid management, paid placement and paid inclusion, all
in a single platform. As with previous versions, Decide DNA 6 can
seamlessly scale to support several millions of keywords deployed
across multiple search engines, and in multiple countries, currencies
and languages, including the double-byte Asian character set.
Complementing the technology are a full suite of SEM support services
and tools such as campaign analysis, creative development, landing
page optimization and other offerings that make 24/7 Real Media a
true, end-to-end SEM provider.
   To improve advertiser ROI, Decide DNA 6 continuously analyzes the
SEM campaign to determine the most profitable creative units,
keywords, landing pages and other elements, and automatically adjusts
its keyword bids based on parameters defined by the advertiser. By
separating the keywords from the creative, campaign managers can
evaluate the performance of each individual creative based on
profitability metrics instead of simple impression and click-through
data.
   Decide DNA 6 also lays the foundation for end-to-end purchase
funnel analysis. Search engine marketers will have the ability to
diagnose abandonment in the purchase funnel - from keywords, to
impressions of each creative unit, to clicks to the landing page, to
an acquisition event - and optimize the campaign in real time
according to client objectives. Campaigns may be optimized based on a
variety of metrics including branding, number of clicks, cost per
acquisition, and return on investment.
   "As search becomes an increasingly important element in the
marketing mix, advertisers are asking for much more from their search
marketing solution, particularly their campaign management
technology," said Jim Callahan, director of advertiser solutions for
24/7 Real Media. "The award-winning Decide DNA 6 platform offers
best-in-class features and a flexible architecture that keeps pace
with the latest advances in search engine features and technologies.
Furthermore, this platform moves us one step closer to realizing our
vision of a fully integrated, single-cookie solution for advertisers
that leverages behavioral targeting and analytics to deliver relevant
messaging across display advertising, search and other emerging
platforms."

   About 24/7 Real Media, Inc.

   24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their target
audiences with greater precision, and to achieve transparency and
greater ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with 20
offices in 12 countries throughout North America, Europe and Asia
Pacific. 24/7 Real Media: The Science of Digital Marketing.

   24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.

   Caution concerning forward-looking statements:

   This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of July 18, 2006. The Company is not
under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.