24/7 Real Media Debuts Open AdStream Mobile Edition for Seamless Integration of Internet and Mobile Advertising

  
    
  
  
    
      24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing 
      company, today unveiled Open AdStream® Mobile 
      Edition, adding mobile ad serving capabilities to the industry's most 
      advanced and comprehensive ad management platform. Open AdStream Mobile 
      Edition allows marketers and mobile content providers to seamlessly 
      integrate mobile ads into their broader digital marketing campaigns. The 
      new solution provides enhanced delivery and reporting tools designed to 
      target users and streamline ad operations across online and mobile 
      channels.
    
    
      “24/7 Real Media has been serving mobile ads 
      via its Open AdStream platform since 1999, which gives us a tremendous 
      amount of insight into the evolving needs of mobile marketers. This has 
      enabled us to build features and capabilities into our industry-leading 
      ad management platform that proprietary mobile ad servers cannot match,” 
      said Ali C. Mirian, Product Manager, Publisher Solutions, 24/7 Real 
      Media, Inc. "With Open AdStream Mobile Edition, 24/7 Real Media is 
      giving marketers true multi-channel campaign management, with one 
      reliable, flexible and scalable platform.”
    
    
      Building upon its award-winning Open AdStream ad management platform, 
      the only platform to offer integrated Website analytics, behavioral 
      targeting, and ad serving, Open AdStream Mobile Edition is compatible 
      with major mobile ad protocols. It enables content providers to quickly 
      and easily add mobile ads to their marketing mix. As mobile marketing 
      evolves, so too will Open AdStream ME. 24/7 Real Media has outlined an 
      aggressive development path for the product that includes additional 
      targeting parameters and advanced, integrated analytics.
    
    
      Several 24/7 Real Media customers have already implemented the company’s 
      mobile ad solutions, including companies in the financial services and 
      telecommunications industries. For publishers expanding into mobile 
      content, Open AdStream ME helps generate incremental advertising revenue 
      while giving advertisers the ability to execute campaigns across the 
      Internet and mobile devices. Open AdStream ME negates the need to 
      purchase, install, learn and maintain a stand-alone technology for 
      mobile ads.
    
    
      Based on a new study on mobile marketing and advertising, research firm 
      eMarketer predicts that U.S. mobile ad spending will grow to $4.8 
      billion in 2011 from $421 million in 2006, or to 12% from 2.6% of 
      overall U.S. ad dollars. This is a result of a high rate of 
      click-through and conversions in the mobile space.
    
    
      “Mobile devices have become essential tools 
      for accessing and exchanging information,” 
      said Oleg Vishnepolsky, Chief Technology Officer, 24/7 Real Media. “Marketers 
      and content providers are rushing to understand this new medium in order 
      to deliver relevant advertising messages. We’ve 
      seen drastic shifts in consumer behavior before; from network TV to 
      Cable, print to online, and now online to mobile. Our job as a 
      technology company is to stay ahead of these changes, allowing marketers 
      to better understand and reach today’s mobile 
      audience across all channels and devices.”
    
    
      About 24/7 Real Media, Inc.
    
    
      24/7 Real Media, Inc. is a leading global digital marketing company, 
      empowering advertisers and publishers to engage their target audiences 
      with greater precision, transparency and ROI. Using its award winning ad 
      serving, targeting, tracking and analytics platform, powerful search 
      marketing capabilities and global network of specialized Web sites, the 
      company has turned the art of reaching audiences across virtually any 
      digital medium into a measurable science. The company is headquartered 
      in New York, with 20 offices in 12 countries throughout North America, 
      Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
    
    
      24/7 Real Media: The Science of Digital Marketing.
    
    
      24/7 Real Media is a member of the NAI and adheres to the NAI privacy 
      principles that have been applauded by the FTC. These principles are 
      designed to help ensure Internet user privacy. For more information 
      about online data collection associated with ad serving, including 
      online preference marketing and an opportunity to opt-out of 24/7 Real 
      Media cookies, go to: www.networkadvertising.org.
    
    
      Caution concerning forward-looking statements:
    
    
      This news release includes certain "forward-looking statements" within 
      the meaning of the Private Securities Litigation Reform Act of 1995. 
      These statements are based on management's current expectations and are 
      naturally subject to uncertainty and changes in circumstances. Actual 
      results may vary materially from the expectations contained herein due 
      to changes in economic, business, competitive and/or regulatory factors. 
      More detailed information about those factors is set forth in our 
      filings with the Securities and Exchange Commission. In addition, the 
      following factors, among others, could cause actual results to differ 
      materially from those described herein: the potential for impairment of 
      relationships with employees or major customers, loss of faith in 
      Internet advertising, international risks, regulatory risks, and other 
      economic, business, competitive and/or regulatory factors affecting the 
      businesses of 24/7 Real Media. All information in this release is as of 
      April 5, 2007. The Company is not under any obligation to (and expressly 
      disclaims any such obligation to) update or alter its forward-looking 
      statements whether as a result of new information, future events or 
      otherwise.