Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce Springsteen To Benefit World Hunger Year

Hard Rock Cafe Signature Series T-Shirt Inspired By Bruce
Springsteen To Benefit World Hunger Year
Signature Series T-Shirt Available at Hard Rock Cafe Locations 


ORLANDO, Fla., March 7  /PRNewswire/ -- Hard Rock International today unveiled
its latest Signature Series T-Shirt, inspired by Bruce Springsteen. Featuring
the designs of 21 musicians to date, Hard Rock Cafe's Signature Series has
raised millions of dollars for a number of charitable causes worldwide. The new
Bruce Springsteen T-shirt benefits World Hunger Year (WHY) - a nonprofit
organization that strives to eliminate hunger and poverty by creating and
promoting innovative programs and policies.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050307/NYM032 )

The Springsteen T-shirt features a drawing of one of Bruce's favorite guitars,
set on a black T-shirt. The Bruce Springsteen Signature Series T- shirt is
available at Hard Rock locations in Europe, the U.S. and Canada and at
http://www.hardrock.com/. The shirt comes in classic men's sizes and, for the
first time in Signature Series history, is also available in a ladies "junior
baby-doll" T-shirt.

Springsteen is a member of World Hunger Year's Artists Against Hunger &
Poverty, a group of musicians who actively work to combat these two social
problems. Springsteen was introduced to World Hunger Year by the late singer-
songwriter Harry Chapin who founded the organization with radio talk show host
and current Executive Director Bill Ayres in 1975.

"Bruce Springsteen and Hard Rock Cafe both share a social consciousness that
benefits a number of charities and organizations including World Hunger Year,"
said Hamish Dodds, President and Chief Executive Officer, Hard Rock
International. "Hard Rock has actively supported World Hunger Year for years
and we are thrilled to partner with Mr. Springsteen to raise money for a great
organization that envisions a world without hunger and poverty."

Hard Rock Cafe, committed to a wide variety of philanthropic causes and
activities worldwide, developed the concept of partnering with world-renowned
musicians and artists to design T-shirts for charity in 1990. For this unique
venture, musicians create and donate imaginative designs to be reproduced onto
T-shirts to benefit the artist's favorite charity. Signature Series T-shirts
have been designed by music superstars including Eric Clapton, Elton John,
Sting, Peter Gabriel and Michael Stipe, raising millions for a wide variety of
organizations, such as Crossroads Centre Antigua, the Elton John AIDS
Foundation, Special Olympics and WITNESS.

This year, Hard Rock Cafe is offering both the new Bruce Springsteen Signature
Series T-shirt as well as last year's popular Eric Clapton Signature Series
T-Shirt, in men's and women's styles.

About World Hunger Year

WHY is a nonprofit organization co-founded in 1975 by the late singer-
songwriter Harry Chapin, and radio talk show host and present Executive
Director Bill Ayres. WHY attacks the root causes of hunger and poverty by
promoting effective and innovative community-based solutions that create self-
reliance, economic justice and food security. For more information on World
Hunger Year, visit http://www.worldhungeryear.org/.

About Hard Rock International

Hard Rock International, one of the most globally-recognized music,
entertainment and dining brands, has 122 signature Hard Rock Cafes in 41
countries and owns the world's greatest collection of music memorabilia. Known
for its collectible and fashion merchandise, live concerts, Hard Rock Live
performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock
International, Inc. is a wholly-owned subsidiary of London-based The Rank Group
Plc (NASDAQ:RANKY). For more information on Hard Rock, visit
http://www.hardrock.com/. 

http://www.newscom.com/cgi-bin/prnh/20050307/NYM032

http://photoarchive.ap.org/



DATASOURCE: Hard Rock International



CONTACT:  Brian Siemienas, Hard Rock Cafe, [phone]; or Deborah

Sierchio or Greg Healy, both of Coyne PR, [phone], for Hard Rock

International



Web site:  http://www.hardrock.com/

http://www.worldhungeryear.org/ 

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