Get The Credit Card That Gives You 'All Access'

Get The Credit Card That Gives You 'All Access'
Hard Rock Cafe Launches Visa(R) Rewards Program 


ORLANDO, Fla., July 28  /PRNewswire/ -- Hard Rock Cafe
(http://www.hardrock.com/), one of the world's most recognizable brands known
for dining, hotels, casinos, music and memorabilia, announces "All Access" for
cardholders of the new Hard Rock Rewards Visa(R) Card.  The card is issued by
MBNA America Bank.

The no annual fee Hard Rock Rewards Visa(R) Card acts as an accelerator to Hard
Rock Cafe's "All Access" program by providing the cardholder with free
membership and rewards each time he or she uses the new card for purchases
anywhere.  By using the new Hard Rock Rewards Visa(R) Card, guests receive "All
Access" Rewards outside of the Cafe for the first time, earning 1% for every
dollar spent.

Hard Rock Cafe's "All Access" program benefits guests each time they visit a
Hard Rock Cafe, with priority seating and discounts on food and merchandise.
New cardholders will receive up to $20 in "All Access" Rewards for becoming a
member.

"Hard Rock Cafe is proud to offer this new program to consumers allowing them
to earn rewards not only in our cafes, but wherever they go," said Brian
Siemienas, director of marketing, Hard Rock Cafe.  "Hard Rock Cafe is dedicated
to providing our guests with the best experience possible and this new
agreement with MBNA enables us to bring additional benefits to our raving
fans."

To apply for the new Hard Rock Rewards Visa(R) Card, consumers can log on to
http://www.hardrock.com/.

Hard Rock Cafe International, one of the most globally-recognized music,
entertainment and dining brands has a network of more than 115 signature Hard
Rock Cafes in 44 countries and owns the world's greatest collection of music
memorabilia. Known for its collectible and fashion merchandise, live concerts,
Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and
Casinos, Hard Rock Cafe International, Inc. is a wholly-owned subsidiary of
London-based The Rank Group Plc (NASDAQ:RANKY).  For more information on Hard
Rock, visit http://www.hardrock.com/. 

DATASOURCE: Hard Rock Cafe



CONTACT:  Brian Siemienas, Hard Rock cafe, [phone]; or Deborah

Sierchio or Greg Healy, Coyne PR, [phone]



Web site:  http://www.hardrock.com/ 

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