Pathmark Selects Colemanbrandworx Retail for Store Design and Branding Initiatives

NEW YORK, June 7  /PRNewswire/ -- Pathmark Stores Inc. (NASDAQ:PTMK), has retained the retail division of Colemanbrandworx (CBX Retail), the strategic branding, design and consultancy agency based here, to develop a new prototype to be used for new stores and retrofits of existing units.

"Our assignment is to help Pathmark bring its new strategic vision to life," said Joseph Bona, president of CBX Retail. Centered on the concept of "Fresh," the firm will work with Pathmark to bring all elements of its grocery and non-grocery merchandising plans into focus while strengthening the overall perishable business.

Following a comprehensive examination of how customers shop Pathmark's stores, CBX Retail's assignment includes the development and design of a branded in-store communications system, fixture plans, exterior design, as well as lighting and other special effects. The firm will also create a new color and materials palette designed to elevate the in-store shopping experience.

Pathmark CEO John Standley said the company expects to unveil the new prototype in approximately six months.

"We want to build upon the equity that has made Pathmark a leader for so many years and elevate the brand to new heights," Bona explained. "Pathmark enjoys a strong urban customer base along with a significant suburban presence. Our objective is to position the brand above the existing competitive landscape without alienating the company's current customer base."

About Pathmark Stores Inc.

Founded in 1968, Carteret, N.J.-based Pathmark is a regional supermarket chain operating 141 stores in New York, New Jersey, Delaware and Pennsylvania, under the Pathmark and Pathmark Super Center banners. Averaging 53,000 square feet, Pathmark stores offer fresh and staple foods in addition to general merchandise and photo finishing. Pharmacy and in-store banking are available in many of its locations. Additional information about Pathmark may be found at its website, http://www.pathmark.com/.

About Colemanbrandworx

Colemanbrandworx is a fully integrated creative agency specializing in retail design and operations, brand and corporate identity development, packaging, research, and motion branding. The company maintains offices in New York City, Minneapolis, San Francisco, and Los Angeles.

Cbx2/cbxpathmark 

DATASOURCE: Colemanbrandworx



CONTACT:  Joseph Bona, president, Colemanbrandworx Retail, +1-212-404-

7940; Marty Gitlin, Parness & Associates, [phone],

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