Pinnacle Systems Tees Up to Deliver Live Graphics for US Open

Pinnacle Systems Tees Up to Deliver Live Graphics for US Open
Seamless Real-Time Data Integration and Efficient Live Workflow Prompt
Broadcasters and the USGA to Select Pinnacle Deko to Produce Worldwide US Open
Coverage 


MOUNTAIN VIEW, Calif., June 16  /PRNewswire-FirstCall/ -- Pinnacle Systems(R),
Inc. (NASDAQ:PCLE), a leader in digital video solutions, today announced that
its Pinnacle Deko real-time broadcast graphics system was selected by the
United States Golf Association and all broadcasters associated with the US
Open. Deko systems will be delivering the graphics look for the USGA's world
feed along with event coverage on NBC, ESPN, ESPN Sport Center, TV Asahi,
BSkyB, and Channel Nine Australia.

"When we spoke with our broadcasters it quickly became apparent that Pinnacle
Deko was the overwhelming choice for graphics production," said Kristin
Xippolitos, manager of broadcast operations at the United States Golf
Association (USGA). "Individually, they pointed to its high productivity,
flexibility, and extensive creative palette. From the USGA's perspective, we
appreciate the assurance of a consistent look across all of the broadcasters.
In addition, Deko meshes seamlessly with our Unisys scoring system to integrate
up to the second data into the broadcast."

The US Open, scheduled for June 16-19, is being broadcast to 173 countries.
Domestic audiences will see more than 28 hours of live coverage on NBC and
ESPN, with all scoring graphics produced and delivered by Pinnacle Deko
systems.

"As the Official supplier of computerized golf scoring and information systems
to the USGA, Unysis provides scoring data to all broadcasters, the press, the
web and spectators," said David Fox, director, sports marketing at Unisys. "The
open design and superior data handling capabilities of Pinnacle Deko is
enabling broadcasters to connect all of their graphics systems directly to the
scoring system. All the information from Unisys is automatically inserted into
Deko's graphics templates for a flawless on air information system."

As the host broadcasters, ESPN and NBC designed all graphics for the event.
These graphics templates were then provided to the other broadcasters during
the final days before the event. Using the powerful file association
capabilities of Deko, each of the other broadcasters is able to simply replace
individual master file elements with their own logos and other branding
elements in order to customize the programming for their respective audiences.
At air time, these branding elements are automatically placed into the
thousands of pre-made graphics templates, dramatically reducing production time
for these other broadcasters. Deko even enables the host broadcasters to make
last minute changes. All they need to do is provide the other broadcasters with
an updated template -- Pinnacle Deko takes care of the customization. As the
host coverage switches throughout the event, the broadcasters merely have to
point to the set of templates provided by the on-air host. Branding elements
and scoring are then automatically inserted by Deko as needed.

"When it comes to world class sports, news, entertainment and other live
production, Pinnacle Deko is the real-time graphics system of choice," said
Matt Danilowicz, vice president and general manager of Broadcast at Pinnacle.
"The USGA is one of the world's most recognized sports brands and we are very
pleased that they and their broadcast partners have selected Pinnacle Deko to
create the graphics for this prestigious event."

About Pinnacle Systems, Inc.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital
media creation, storage, and play-back solutions for use at Home, at Work and
on the Air. Pinnacle Systems' award winning digital media solutions are in use
around the world for broadcast, video editing, DVD and CDR authoring and on the
Internet. A recognized industry leader, the company has received nine
prestigious Emmy Awards for its technical innovations and carries this
commitment throughout all of its product lines. Pinnacle Systems may be reached
at 650-526-1600 or at http://www.pinnaclesys.com/.

NOTE:  (C) 2005 Pinnacle Systems, Inc.  All Rights Reserved.  Pinnacle Systems
and Deko are trademarks or registered trademarks of Pinnacle Systems, Inc.
and/or its affiliates in the United States and other countries.  All other
trademarks are the property of their respective owners. 

DATASOURCE: Pinnacle Systems, Inc.



CONTACT:  Media, Amy Whelan of Pinnacle Systems, Inc., [phone],

or ; or Evan Sirof of MarComm-On-Call, [phone],

or , for Pinnacle Systems; or investors,





Web site:  http://www.pinnaclesys.com/ 

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