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BOSA Boston Acoustics (MM)

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Share Name Share Symbol Market Type
Boston Acoustics (MM) NASDAQ:BOSA NASDAQ Common Stock
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Dodge Charger to Hit the Street with Performance Sound

07/06/2005 10:21pm

PR Newswire (US)


Boston Acoustics (NASDAQ:BOSA)
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Dodge Charger to Hit the Street with Performance Sound Visteon and Boston Acoustics Deliver Branded Sound For the 21st Century Muscle Car VAN BUREN TOWNSHIP, Mich., June 7 /PRNewswire/ -- The bold styling of the 2006 Dodge Charger is supported by the bold performance of the branded Boston Acoustics audiophile sound system delivered through the partnership of Visteon (NYSE:VC) and Boston Acoustics (NASDAQ:BOSA). (Logo: http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) The goal of the Boston Acoustics audio system is to bring the Boston Sound from the living room to the vehicle. This branded system is acoustically designed and engineered for each vehicle and today can be found in the all-new Dodge Charger, Chrysler 300, Dodge Magnum and the 2005 Jeep(R) Grand Cherokee. The attention to detail begins with the speaker design, extends through hundreds of hours of engineering tests and evaluations and carries through to speaker placement, materials and packaging. The speaker system is focused on delivering accurate sound reproduction with wide dynamic range and pinpoint imaging. "The goal is to allow listeners to close their eyes and see the performance through accurate sound reproduction and imaging," said Martin Thoone, Visteon's electronics product line director. Automotive audio systems are becoming a more important factor in the car- buying decision. Brand studies have shown that 94 percent of new-car buyers consider the audio system an important factor in purchase decisions, and more than 40 percent of the mid- and luxury-car buyers perceive themselves as audiophiles. Visteon leveraged this and other information to establish its partnership with Boston Acoustics to deliver the custom-designed, engineered and equalized Boston Acoustics-branded speaker system. "We're experts in sound management and automotive acoustics," said Julie Fream, Visteon vice president and DaimlerChrysler customer business group general manager. "Visteon's partnership with Boston Acoustics enhances the Chrysler Group's ability to offer high-quality premium audio known as 'The Boston Sound(TM).'" Visteon and Boston Acoustics announced their first business win in 2002 to support the then-new Chrysler 300C. "We're pleased with the rapid growth of our audio business with the Chrysler Group. We believe this signals growing customer confidence in the innovation and expertise brought to market through the Visteon-Boston Acoustics relationship," said Fream. The Dodge Charger announcement marks the supplier team's fourth vehicle program with the Chrysler Group. The Charger's system consists of either a six-speaker system powered by Visteon's 276-watt digital signal processing amplifier or a seven-speaker system that adds a subwoofer and increases total system power to 322 watts. Visteon and Boston Acoustics developed this system to give Charger customers a custom-fit, factory-installed speaker system that would provide drivers and passengers a sense of "being there" as they listen to their favorite music. As Visteon and Boston Acoustics collaborated with the Chrysler Group to exceed the requirements for the Chrysler 300, Dodge Magnum and 2005 Jeep(R) Grand Cherokee, they optimized speaker performance and overall acoustics, utilizing the tools of all three brands. In fact, one key aspect of this program's success is how the spirit of collaboration led engineers to share their data and experiences at an extremely high level, contributing to a system that provides memorable, accurate and natural sound reproduction for the Chrysler Group's customers. Founded in 1979, Boston Acoustics, Inc. (NASDAQ:BOSA) designs, manufactures and markets high-performance audio systems for use in home music and audio-video systems, aftermarket and original equipment manufacturer automotive systems and custom, built-in audio systems. Highly regarded for creating The Boston Sound(TM), the company is renowned for delivering superior, competitively priced products emphasizing performance, consistency and value. For more information, visit the company's Web site at http://www.bostonacoustics.com/ . Visteon Corporation is a leading, full-service supplier that delivers consumer-driven technology solutions to automotive manufacturers worldwide and through multiple channels within the global automotive aftermarket. Visteon has about 70,000 employees and a global delivery system of more than 200 technical, manufacturing, sales and service facilities located in 24 countries. http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE: Visteon Corporation CONTACT: Media Inquiries: Robin Pannecouk, +1-734-710-5575, , or Media Inquiries: Jim Fisher, +1-734-710-5557, , both of Visteon Corporation Web site: http://www.visteon.com/ http://www.bostonacoustics.com/

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