Digital River Manages E-Commerce Site for Boston Acoustics

Digital River, Inc. (NASDAQ:DRIV), a global leader in
e-commerce outsourcing, today announced it is hosting and managing
e-commerce operations for Boston Acoustics, Inc. (NASDAQ:BOSA), a
premier manufacturer of high-performance audio solutions for home
entertainment, automotive, custom install and personal computers. To
help Boston Acoustics(R) take advantage of growing market
opportunities in online channels, Digital River built and launched the
company's brand new e-commerce site, Shop Boston, located at
www.bostonacoustics.com/store. The site, which is supported by a wide
range of Digital River's e-commerce and e-marketing services, provides
a convenient new channel for consumers to purchase select products
directly from Boston Acoustics.
   "We specialize in helping companies establish and build online
businesses," said Joel Ronning, Digital River's CEO. "We remove the
risk and complexities in this process by providing our clients a
highly scalable and reliable e-commerce infrastructure and handling
the daily operations and regulations that are involved in successfully
marketing and selling goods across international borders."
   For Boston Acoustics' Shop Boston site, Digital River is providing
online order management, fraud prevention, reporting, physical product
fulfillment, e-marketing and 24 X 7 customer service. The new site
features some of Boston Acoustics' most popular products, including
its Avidea(R) home theater systems, MicroSystem CD and Recepter
Radio(R).
   "Digital River's proven track record in the e-commerce industry
was important to us," said Jeff Litcofsky, Boston Acoustics'
e-commerce manager. "We selected Digital River as our e-commerce
partner because of the company's world-class reputation and
experience. Digital River was able to provide us with an end-to-end
e-commerce solution, including a full set of remote control management
tools to give us the added level of control and flexibility that we
were looking for in an online operation."

   About Boston Acoustics, Inc.

   Founded in 1979, Boston Acoustics, Inc. designs, manufactures and
markets high performance audio systems for use in home music and
audio-video systems, aftermarket and OEM automotive systems, and
custom built-in audio systems. Highly regarded for creating The Boston
Sound(TM), the company is renowned for delivering superior,
competitively priced products emphasizing performance, consistency and
value. For further information, visit the company's Web site at
www.bostonacoustics.com.

   About Digital River, Inc.

   Digital River, Inc., a global leader in e-commerce outsourcing,
builds and manages online businesses for more than 40,000 software
publishers, manufacturers, distributors and online retailers. Its
multi-channel e-commerce solution, which supports both direct and
indirect sales, is designed to help companies of all sizes maximize
online revenues as well as reduce the costs and risks of running an
e-commerce operation. The company's comprehensive platform offers site
development and hosting, order management, fraud prevention, export
controls, tax management, physical and digital product fulfillment,
multi-lingual customer service, advanced reporting and strategic
marketing services.
   Founded in 1994, Digital River is headquartered in Minneapolis
with offices in major U.S. and European cities. For more details about
Digital River, visit the corporate Web site at www.digitalriver.com or
call 952-253-1234.

   Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.