Fitbuy land Target and Sainsbury's deals

Two largest retail deals to date

Fitbug Holdings Plc, the AIM listed provider of online personal health and well-being services, has announced that the US retail chain Target Corporation and UK supermarket J Sainsbury will stock Fitbug products in their wearables ranges from November 2014. These represent Fitbug’s largest retail sales agreements worldwide to date.

Target, one of the largest retailers in the US, is an upscale discount chain with approximately 1,800 stores which also operates an online business, Target.com. Fitbug products will be stocked in all of Target’s US stores from November 9th 2014 and on Target.com.

In addition, Sainsbury’s has agreed to stock Fitbug products in 293 stores from November 9th 2014.

Malcolm Fried, CEO, said “We are delighted to have Fitbug products stocked by retailers of the quality, reputation and scale of Target and Sainsbury’s.”

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