DALLAS, May 21, 2024
/PRNewswire/ -- Rust-Oleum, a global leader in manufacturing
innovative coatings that empower DIYers and professionals alike
with household name brands such as Rust-Oleum, Stops
Rust, High Performance, Painter's Touch, Krud
Kutter, and Mean Green announced today Arm Candy, an independent
media intelligence agency, has been appointed as the media Agency
of Record (AOR) for all Rust-Oleum's brands. In this
capacity, Arm Candy will be responsible for the full-funnel media
efforts-including integrated strategy, media planning and buying,
all retail media as well as media mix modeling (MMX)-to drive
Rust-Oleum's sales and long-term business growth.
Rust-Oleum appoints Arm Candy as the media
Agency of Record for all media planning, buying, retail media and
MMX.
Through the new partnership, Rust-Oleum aims to have an AOR work
as an integrated planning and buying lead across brand and retail
to improve efficiency, increase sales, and deepen the connection
with consumers through effective, and holistic media planning. To
service the account, Arm Candy will deploy MMX with the Rust-Oleum
Business Intelligence team and leverage the data-driven insights
and intelligence from CYRIS, its proprietary media intelligence
technology.
"We're thrilled to collaborate with Arm Candy to unleash the
full potential of our media capabilities and to improve our
marketing effectiveness across our brands," said Lisa Bialecki, Vice President, Strategic
Communications and Demand Generation at Rust-Oleum. "We believe
Rust-Oleum has material growth potential by leveraging a fully
integrated marketing program, which will allow us to deepen our
connection with existing consumers and engage new audiences. Arm
Candy's data-driven thinking and integrated approach makes them the
right media partner to drive effectiveness and efficiency to secure
long-term success."
The selection of Arm Candy as the media agency of record is part
of Rust-Oleum's plan to evolve its marketing strategy and
partnerships. Jason Beck, Sr
Director, Strategic Communications and Demand Generation of
Rust-Oleum explained that "Our evolved internal structure and
partnership with Arm Candy allow us to fully capture the growing
opportunity with retail media, integrated strategy and modeling
attribution to empower insights and forecasting of business
outcomes."
"We are thrilled to be named Rust-Oleum's AOR. Their ask to
bring holistic integrated strategy across all media, including
retail, with a grounding in data intelligence and media mix
modeling is a perfect ask for Arm Candy. It will be an honor to
work on such a rich portfolio of household products that make all
our lives better," said Andy Von
Kennel, President and Partner of Arm Candy.
ABOUT RUST-OLEUM
For more than a century, Rust-Oleum
has been a global leader in manufacturing innovative coatings that
empower do-it-yourselfers and professionals alike across categories
including small project paints, cleaners, primers, automotive,
industrial, high performance coatings and wood care. Its wide
breadth of brands and products include such trusted names as
Rust-Oleum, Stops Rust®, Painter's Touch®, Universal®,
EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®,
Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern
Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, Mean
Green®, Concrobium®, and Gator® Finishing Products. Visit
rustoleum.com for more information. Follow Rust-Oleum
on LinkedIn, Pinterest, Facebook, X and Instagram.
ABOUT ARM CANDY
Arm Candy is a full-service media
intelligence agency executing highly proficient media services
across all advertising channels including media planning, buying,
campaign management and data
management. Powered by our proprietary media intelligence platform,
CYRIS, and engineered for quality. We are headquartered in
Dallas, TX with remote employees
working in all U.S. time zones.
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SOURCE Arm Candy