NEW
YORK, July 15, 2024 /PRNewswire/ -- La
Roche-Posay, a global industry leader in advanced sun protection,
is proud to announce Taylor Fritz,
the highest ranking American male professional tennis player, as
its newest Sun Safety Advocate. Fritz, currently ranked #11 by the
Association of Tennis Professionals1, entered
the pro tennis scene at just 18 years old and quickly became the
second fastest American ever to reach an ATP Tour Final.
![La Roche-Posay Announces New Sun Safety Partner Taylor Fritz to Help Raise Awareness of Sun Safe Behaviors On and Off the Tennis Court La Roche-Posay Announces New Sun Safety Partner Taylor Fritz to Help Raise Awareness of Sun Safe Behaviors On and Off the Tennis Court](https://mma.prnewswire.com/media/2461474/JUL_Taylor_HP_Press_Banner_2880x1000.jpg)
Individuals who play outdoor sports experience substantially
higher ultraviolet radiation exposure and therefore an increased
risk of skin cancer.2 La Roche-Posay has
proudly supported skin cancer prevention through education on sun
safe behaviors, smarter sun protection, and access to free skin
checks since 2010. Taylor Fritz
joins a skilled tennis lineup of global La Roche-Posay sun safety
advocates including Jannik Sinner,
Alex de Minaur, Frances Tiafoe, and Madison
Keys. Through the brand's partnership with Taylor Fritz, La Roche-Posay hopes to raise
awareness of sun protection as a matter of public health. A
staggering one in five Americans will develop skin cancer by age
703, emphasizing the importance of early
detection and daily sun protection year-round. Taylor Fritz will help to educate the public on
the importance of wearing a broad spectrum of SPF 30 or higher
every day, as well as encouraging fans to visit a dermatologist for
an annual skin cancer screening.
"As a leading brand in suncare, La Roche-Posay's Anthelios
Sunscreen range is trusted all over the world for providing safe
and effective UVA and UVB protection. We're proud to partner with
Taylor Fritz to expand the reach of
our sun safety mission even further, which will help encourage
millions of fans and athletes worldwide to practice proper sun
safety habits." – Rachel
Mladjenovic, General Manager - La Roche-Posay USA
"Playing a sport that follows the sun year-round makes it so
important to have the right sun protection. That is why I'm excited
to partner with La Roche-Posay, to know I'm going to always be
protected on and off the court no matter where I'm playing. It also
means a lot to me that I'll be able to help share the importance of
sun protection to defend against skin cancer." –
Taylor Fritz, Professional Tennis
Player
For more information about La Roche-Posay and its range of sun
protection products, please visit Sunscreen | La
Roche-Posay and follow La Roche-Posay USA on Facebook, Instagram, Tik Tok and Twitter @LaRochePosayUSA
ABOUT LA ROCHE-POSAY
Recommended by 90,000
dermatologists worldwide, La Roche-Posay's mission is to offer
life-changing dermatological skincare. La Roche-Posay offers a
unique range of daily skincare developed for every skin type to
address various skin concerns and complement prescription
treatments. At the center of the brand is the exclusive
selenium-rich La Roche-Posay Thermal Spring Water, a core
ingredient in its skincare formulas known for its soothing and
antioxidant properties that is sourced from its Thermal Center in
France, the first Dermatology
Center in Europe. The products are
developed using a strict safety and formulation charter with a
minimal number of ingredients and are formulated at optimal
concentrations. Additionally, La Roche-Posay products undergo
stringent clinical testing for efficacy and safety with over 750+
studies and 25 years of extensive research, even on sensitive
skin.
1 ESPN -
https://www.espn.com/tennis/player/_/id/2946/taylor-fritz
2 Solar Ultraviolet Exposure in
Individuals Who Perform Outdoor Sport Activities - PMC
(nih.gov)
3 Skin Cancer Foundation -
https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/
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SOURCE La Roche-Posay