Pedal and plugin maker takes steps to make hardware more
affordable
PANAMA
CITY BEACH, Fla., July 3, 2024
/PRNewswire/ -- With a change in its pricing and business
model, Chaos Audio has reduced the cost to acquire Stratus, its
multi-effect, app-enabled guitar pedal.
"We wanted to scale up by lowering the barrier to entry for
people to get their hands on the hardware," said Chaos Audio CEO
Landon McCoy.
The Stratus pedal had been selling well at $380, but Chaos has dropped the price to
$249 to grow the community of Stratus
users more rapidly.
There is a bit of a tradeoff.
Chaos Audio has reduced the number of free effects included in
Stratus purchases from 34 to 18. Paid effects may be acquired
individually or in bundles, such as their new "TonePass"
package.
"We were charging more for a Stratus pedal than the cost of an
iPad," McCoy said. "We needed to make it more affordable."
Chaos Audio is growing domestically and internationally. By
securing a distributor based in Germany, the company has brought about greater
affordability for European musicians with an interest in obtaining
the uniquely versatile Stratus pedal.
"We have signed on with B4 Distribution in Remagen, Germany, and they made an initial purchase of
108 pedals," McCoy said. "That's huge because until now, anyone
from outside the United States had
to buy from us directly."
That meant purchasers were subject to shipping costs and import
fees that totaled about half of the price of the pedal itself.
"Now, they are going to see a much lower price tag," McCoy said.
"They will be able to go to a local music store or order one from a
dealer site like Thomann," Europe's largest online music gear
retailer.
"The whole team at B4 Distribution looks forward to working with
Chaos Audio and helping them achieve a successful future with their
product portfolio," said Volker
Buchele, B4's chief operating officer. "Their hardware and
software will certainly find its way to many pedalboards, rehearsal
rooms, studios and stages." For McCoy, having a European based
pedal-pusher has been a big step. And he hasn't stopped there. He
has reached agreement with the MVM Company, which distributes
musical equipment and software in efforts to "advance the music
industry" in South Korea.
In a prepared statement, MVM enthusiastically described its
relationship with Chaos.
"Imagine a world where learning guitar is as thrilling as
performing on stage," the statement begins. "At MVM, we've
discovered just that with our latest partner: Chaos Audio.
"We're not just excited; we're honored to join forces with
Chaos. Their cutting-edge approach is set to redefine the music
landscape, and we're thrilled to be at the forefront of this sonic
boom."
For more information, contact Chaos Audio CEO Landon McCoy at 379946@email4pr.com or
reach the company by phone at 850.290.2033.
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SOURCE Chaos Audio